CEMEX is a leading global building materials company with annual sales of $14 billion in 2010. It has a presence in over 50 countries and supplies cement, ready-mix concrete, aggregates, and other construction products and services. CEMEX is becoming a more globally integrated company by locating processes and functions in optimal locations to serve all areas of its business. It is revolutionizing its collaboration culture through new practices, technologies, and motivators to enhance collaboration across the company. CEMEX introduced a new platform called "Shift" to facilitate innovation through collaboration by enabling employee networks, communication, and idea sharing on a global scale.