PR Newswire Event Phoenix January 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
2 likes420 views
The document discusses the significant shifts in media and public relations driven by social media, emphasizing that the control has moved from traditional media elites to the general public. Key principles for effective communication include making content accessible, easy to view, and easy to use. The document highlights the importance of engagement strategies and the need for measurable actions in public relations.
PR Newswire Event Phoenix January 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
- 1. Industries in Flux: Media and Public Relations & the Impact of Social MediaTwitter Hashtag:#prnAZ
- 2. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoffTwitter Event Hashtag: #PRNAZ
- 3. Serena Carpentar, Ph.D.Assistant Professor Online & Broadcast Journalistmhttp://cronkite.asu.eduhttp://serenacarpenter.com/Serena.Carpenter @asu.eduTwitter /@drcarpTwitter Event Hashtag: #PRNAZ
- 4. Chris KlineExecutive Producer, New MediaABC15 www.abc15.comTwitter/ABC15Twitter/Chris_KlineTwitter Event Hashtag: #PRNAZ
- 5. Chad GrahamSocial Media [email protected] / @chadwickgrahamTwitter Event Hashtag: #PRNAZ
- 6. Len Gutman, ABCwww.opendoorcommunications.comwww.ValleyPRblog.comTwitter /@[email protected] Event Hashtag: #PRNAZ
- 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 11. 86,800Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 12. InfluencersTwitter Event Hashtag: #PRNAZ
- 14. “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”Rupert Murdoch, Global Media Entrepreneur
- 15. Source: Slideshare.net JohannesBhakfiCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 16. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoffTwitter Event Hashtag: #prncl
- 19. Principles to Communicating Your Message TodayMake your contentAccessible
- 20. Make your contentEasy To View
- 21. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 22. The Traditional NewsWireCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 24. PULLTwitter Event Hashtag: #PRNAZPhoto credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 25. The Newswire Today – 2009 & Beyond!PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distributionDistribution via satellite, internet, e-mail and RSS.Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchasesUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
- 26. The Power of PUSH & PULLPhoto credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 29. Twitter Event Hashtag: #PRNAZ
- 30. Twitter Event Hashtag: #PRNAZ
- 31. Twitter Event Hashtag: #PRNAZ
- 33. EngagementThe 3 I’s of EngagementInteraction – The actions a person takes while present at those touch points
- 34. Intimacy – The affection a person holds for a brand
- 35. Influence – The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 36. WhiteHouse.govNew Era of Engagement – Nielsenhttp://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
- 37. ListenCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 38. Twitter Event Hashtag: #PRNAZ
- 39. Twitter Event Hashtag: #PRNAZ
- 40. WeALLneedtoBecome‘ersDataTwitter Event Hashtag: #PRNAZCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 44. If You Can’t Measure It…Don’t Do ItStrata-G – Seizing Opportunity in a Recession, March 2009Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
- 45. Twitter Event Hashtag: #PRNAZ
- 46. Industries in Flux: Media and Public Relations & the Impact of Social MediaTwitter Hashtag:#prnAZ
Editor's Notes
- #31: When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- #32: As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- #33: This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.
- #37: All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
- #38: However, sometimes people are afraid of new services or paid tools because it takes budgets.
- #39: New expenditures on your budget makes one panic.
- #40: Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.