PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
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The document discusses the evolving landscape of media and public relations, emphasizing the impact of social media in shifting control from traditional media to the public. Key principles for effective communication are highlighted, including accessibility and ease of use of content. It outlines the modern news dissemination process through PR Newswire, highlighting the importance of engagement and measurement in PR strategies.
PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
- 1. Industries in Flux: Media and Public Relations & the Impact of Social MediaTwitter Hashtag:#prnSF
- 2. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoffTwitter Event Hashtag: #PRNSF
- 3. Cheryl JenningsAnchor at 5PM ABC KGO-TVABC7News.comFacebook/abc7News Twitter/ [email protected] /@cjabc7Twitter Event Hashtag: #PRNSF
- 4. Suzanne ShawEditorial Director,NBC Bay Areawww.nbcbayarea.comTwitter/NBCBayAreaComTwitter Event Hashtag: #PRNSF
- 5. Martha ShaughnessyAccount [email protected] / @SFShagTwitter Event Hashtag: #PRNSF
- 6. Erika Gessinwww.cordblood.comManagerSocial Media [email protected] /CordBloodRegistryYouTube/TheStemCellSourceTwitter Event Hashtag: #PRNSF
- 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 11. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html
- 13. “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”Rupert Murdoch, Global Media Entrepreneur
- 14. Source: Slideshare.net JohannesBhakfiCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 15. Michael PranikoffDirector, Emerging MediaPR [email protected]/michaelpranikoffTwitter / @mpranikoffTwitter Event Hashtag: #prncl
- 18. Principles to Communicating Your Message TodayMake your contentAccessible
- 19. Make your contentEasy To View
- 20. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 21. The Traditional NewsWireCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 23. PULLTwitter Event Hashtag: #PRNSFPhoto credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 24. The Newswire Today – 2009 & Beyond!PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distributionDistribution via satellite, internet, e-mail and RSS.Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchasesUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
- 25. The Power of PUSH & PULLPhoto credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 28. Twitter Event Hashtag: #PRNSF
- 29. Twitter Event Hashtag: #PRNSF
- 30. Twitter Event Hashtag: #PRNSF
- 32. EngagementThe 3 I’s of EngagementInteraction – The actions a person takes while present at those touch points
- 33. Intimacy – The affection a person holds for a brand
- 34. Influence – The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 35. WhiteHouse.govNew Era of Engagement – Nielsenhttp://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
- 36. ListenCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 37. Twitter Event Hashtag: #PRNSF
- 38. Twitter Event Hashtag: #PRNSF
- 39. We ALL needtoBecome‘ersDataTwitter Event Hashtag: #PRNSF
- 43. If You Can’t Measure It…Don’t Do ItStrata-G – Seizing Opportunity in a Recession, March 2009Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
- 44. Twitter Event Hashtag: #PRNSF
- 45. Industries in Flux: Media and Public Relations & the Impact of Social MediaTwitter Hashtag:#prnSF
Editor's Notes
- #30: When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- #31: As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- #32: This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.
- #36: All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
- #37: However, sometimes people are afraid of new services or paid tools because it takes budgets.
- #38: New expenditures on your budget makes one panic.
- #39: Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.