PRCA National Conference 2014: Tony Langham presentation
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This document outlines an event to stimulate debate around the economics of reputation. It discusses what reputation is, why it has become important, how it is created and measured. It also lists speakers from various organizations who will discuss reputation from their perspective and experience. The event aims to encourage conversation around managing reputation in today's environment.
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PRCA National Conference 2014: Tony Langham presentation
- 2. Objectives Stimulate debate Intellectual content Encourage conversation #ReputationMatters
- 4. What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured?
- 5. SHEILA MITCHELL, Marketing Director, Public Health England NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank GEORGE PASCOE-WATSON, Partner Portland CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva
- 6. George Pascoe-Watson Partner Portland Amanda Mackenzie Chief Marketing and Communications Officer Aviva Zitah McMillan Director of Communications and International Financial Conduct Authority What is reputation to you? Why has reputation become a critical issue? How is reputation created?
- 8. “The communications professionals view” “The public’s view”
- 9. PR Council IOD Scotland Lansons Social Media Your organisation?