Presentation at the moment design 3.pptx
- 2. RNS INSTITUTE OF TECHNLOGY AICTE Approved and VTU Affiliated, NAAC “A” Grade Accredited DEPARTMENT OF MBA & RESEARCH CENTER
- 3. Internship At Super Tasty Bakery Foods (India) Pvt Ltd. Presented by: Rakshitha A S USN – 1RN23BA142 Feb 2025 Internal Guide: External Guide: Name: Hemavathi G P Name : Narpat Singh Designation: Assistant Professor Designation: HR Manager
- 4. AGENDA Introduction about organization and industry & industry profile. Profile McKinsey's 7S framework and Porter's Five Force Model. SWOT Analysis. Analysis of financial statements. Learning Experience.
- 5. Industry Profile Indian Bakery Industry Overview The Indian bakery market was valued at approximately USD 11.3 billion in 2022 and is projected to reach USD 21.2 billion by 2028, exhibiting a compound annual growth rate (CAGR) of 10.8% during 2023-2028. This growth is driven by increasing demand for ready-to-eat products, urbanization, and evolving consumer preferences. Recent Trends: Health and Wellness Focus: Consumers are gravitating towards healthier bakery options, including products with reduced sugar, whole grains, and natural ingredients. Product Innovation: There is a surge in introducing new flavors and variants in bakery items, with over 200 new product launches in the bakery category in 2023. E-commerce Expansion: The rise of online retailing has made bakery products more accessible, catering to the convenience sought by modern consumers. Government Initiatives: The Indian government has implemented several initiatives to bolster the bakery industry Pradhan Mantri Kisan Sampada Yojana (PMKSY): A comprehensive scheme aimed at creating modern infrastructure for food processing, including the bakery sector. Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME): This scheme supports the formalization and enhancement of micro food processing units, promoting competitiveness and compliance with food safety standards. These initiatives aim to enhance infrastructure, support micro-enterprises, and promote the growth and formalization of the bakery sector in India.
- 6. Organization Profile Sector : Manufacturing sector focusing on food products. Founder : The company has 3 directors: Deepak Gupta, Ashok Kumar Gupta and Sanjeev Kumar Gupta Headquarters : Sheshadripuram , Bengaluru Vision : "To become a top choice for delicious, creative, and healthy bakery items, spreading happiness and convenience to our customers while supporting sustainable and health-focused practices." ISO : ISO 22000 unit. Products : Biscuits and toast(rusk)
- 7. Competitor Analysis Parle Products Pvt. Ltd.: Known for its diverse bakery product line, including biscuits and rusks, catering to a broad consumer base. ITC Limited: Through its brand 'Sunfeast,' ITC offers various bakery items, including biscuits and cookies, competing in the same market segment. Modern Foods Enterprises Pvt. Ltd.: Specializes in bread and bakery products, with a significant presence in the Indian market. Harvest Gold Industries Pvt. Ltd.: Focuses on bread and related bakery products, serving a substantial customer base.
- 8. McKinsey’s 7s Model Hard Elements Hard Elements: Strategy: Strategy: Super Tasty Bakery Foods is probably aiming to tap into the increasing demand in the Indian bakery market, focusing on delivering high- quality and affordable baked items. Structure: As a contract manufacturer, Super Tasty Bakery Foods likely has a structured organization with clear roles and responsibilities. They probably have different departments dedicated to production, distribution, quality assurance, and business growth Systems: Super Tasty Bakery Foods is likely using various systems for planning production, managing inventory, and ensuring quality control.
- 9. Soft Elements Shared values: The core values of Super Tasty Bakery Foods are probably focused on customer satisfaction, food safety, and innovation. They likely prioritize quality, sourcing ingredients locally, and following ethical practices in their operations. Skills: Expertise in quality control, logistics, and working with large food companies like Britannia would also be essential. The company might invest in training programs to enhance employee skills, especially in critical areas. Style: The leadership style in a company like Super Tasty Bakery Foods would likely be focused on operational efficiency, quality assurance, and maintaining strong relationships with partners like Britannia. Staff: The staff at Super Tasty Bakery Foods would include bakers, production workers, quality control personnel, and distribution managers.
- 10. Porters 5 Force Model Threat of New Entrants (Moderate to High) : The bakery industry in India presents moderate challenges for new businesses. While starting a bakery isn't overly complicated, growing it to compete with established brands like Britannia or other major players requires a substantial investment in production facilities, distribution systems, and building a recognizable brand. Bargaining Power of Suppliers (Moderate) : If Super Tasty Bakery Foods relies on a small number of suppliers for key ingredients like flour, sugar, or butter, those suppliers may hold more power in negotiations Bargaining Power of Buyers (Moderate to High) : Nowadays, with so much information available online, consumers know a lot about prices, quality, and nutrition. Threat of Substitute Products (High) : The food market is filled with substitutes for bakery items, including snacks, processed foods, and healthier choices like whole grains or gluten-free options. The presence of packaged snacks or local treats (like traditional Indian snacks) creates a significant threat to bakery products. • Industry Rivalry (High) The bakery and confectionery industry in India is highly competitive, with a wide range of players from local bakeries to large multinational companies like Britannia, Parle, and ITC.
- 11. Strengths ü ü ü ü Opportunities ü ü ü ü SWOT ANALYSIS Strong contract partnerships Large Production capacity Established Infrastructure High Quality Standards Growing E-Commerce for food products Health Conscious Customers: Growing demand for bakery products Expansion of product portfolio Weakness ü ü ü ü Limited Innovation: Dependence on large clients: Limited brand recognition Narrow product range: Threats ü ü ü ü Intense competition: Fluctuating Raw Material Costs: Regulatory Hurdles Economic uncertainty
- 12. Ratios Formula Interpretation Net Profit Ratio Net Profit Ratio= (Net profit / net sales*100) 2022 = 3.34% 2023 = 4.98% The Net profit ratio in 2022-22 is 3.34 and is Increased to 4.98 in the year 2023 FIXED ASSET TURNOVER RATIO Fixed asset turnover Ratio= (Net sales / fixed assets) 2022= 2.40 2023= 2.50 The fixed asset turnover ratio in 2022 was 2.40 and there can be seen small change in the fixed asset turnover ratio of 2023 Debt to Equity Ratio Debt to Equity Ratio= Total Debt / Total Shareholders’ Equity) 2022= 0.36 2023= 0.30 The debt to equity ratio in the year 2022 was 0.36 and it decreased to 0.30 in the year 2023 Analysis of Financial Statements
- 13. Learning Experience • During my internship at Super Tasty Bakery Foods India Pvt Ltd, I acquired practical experience in the food manufacturing and retail industry, with a specific focus on the bakery sector. My responsibilities included gaining insights into various operational and financial dimensions of the business, which enriched my understanding of accounting, supply chain management, and overall business operations. • The management at Super Tasty Bakery Foods facilitated my understanding of essential elements such as interdepartmental coordination and adaptability to change. To thrive as a dynamic and effective manager, I appreciated the willingness of employees, despite their demanding schedules, to share comprehensive information with me, which provided insight into a model workplace.