The document discusses how business and technology are converging in new ways, with 6 key points:
1) Technology is no longer just the role of the IT department, but should support the business goals of the entire enterprise.
2) There are now four major zones of business technology use: external web and cloud services focused on opportunities, and internal applications and traditional IT focused on operations and cost control.
3) The real challenges are in managing the conflicts between these internal vs. external, cost vs. value oriented approaches to technology.
The overall message is that technology must be used innovatively to create new business models and value in the "white space", rather than just focusing on internal efficiency.