Prevention is better than cure – how reputation management helps crisis communications
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The document discusses the importance of reputation management in enhancing crisis communications, highlighting its role in securing a license to operate, reducing capital costs, and increasing employee engagement. It defines reputation as the perceptions of an organization held by stakeholders and emphasizes that reputation is collectively owned by them but can be actively managed by the organization. Additionally, it suggests practical steps for organizations to assess and improve their reputation management strategies.
Prevention is better than cure – how reputation management helps crisis communications
- 1. Prevention is better than cure: How reputation management helps crisis communications
- 5. Stronger Reputation = License to operate Lower cost of capital Higher employee engagement Greater supporter recommendation Stronger funding opportunities
- 8. Reputation: A Definition “The holistic perceptions of the Behaviours, Competencies and Values of an organisation, held by one or more influential stakeholder audiences. Reputation is owned by stakeholders, not by the organisation; however, organisations can actively manage the elements of their reputation to become meaningful, relevant and positive in the eyes of their stakeholders.” Source: Repute Associates
- 9. Not just one reputation, but many
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- 13. 13 Understanding
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- 15. Create and manage a stakeholder map
- 18. 18 When is reputation considered in your organisation’s strategic decisions?
- 19. 19 Internal Alignment Just 42% agree their skills are used to maximum effect in reputation management Source: IoIC Live 2018 Reputation Survey
- 20. Place reputation on your Risk Register
- 24. 1. Get into groups of 4 or 5 2. Choose one organisation to focus on 3. Who are all your stakeholders? 4. Which are the top 3 most important? 5. What behaviours, competencies and values does each stakeholder group expect from your organisation? Group Exercise If time: Do you know how your organisation is performing against each expectation?
- 25. SW Network Crisis Comms South West Networking Group 4 October 2019 Bristol #CCsouthwest
- 26. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk