Product-Led Growth Confrerence | 01/31/2020
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The Product-Led Growth Conference in Athens on January 31, 2020, aims to teach organizations how to leverage product experiences to drive customer retention and growth through a product-led go-to-market strategy. Attendees will learn best practices and frameworks from various speakers on enhancing customer experience, the importance of feedback, and the strategies necessary for successful product-led transitions. This event targets professionals involved in product delivery and customer experience, offering insights into creating intuitive products that meet evolving customer needs.
Product-Led Growth Confrerence | 01/31/2020
- 1. Friday, 31 January 2020 • Athens, Greece Make the transition PRODUCED BY Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more. The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
- 2. What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs? The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product- Led GTM (go-to-market) model. Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth. The Conference Product-Led Transformation What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices. Customer Feedback When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored. Product Strategy Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy. Key Themes
- 3. Travis Kaufman VP Product Growth, Gainsight Adam Joseph Customer Success Director, Gainsight Kajetan Uhlig Founder & Managing Director, Userlane Richard King Founder, Product Marketing Alliance Meet the Speakers
- 4. Despina Exadaktylou Founder & CEO, ReinventGrowth Emma Hill Customer Success Manager, Prodpad Ioannis Papikas Product School organizer Athens Georgia Tsiamanta Head of Support, Balena Sam Richard Director of Growth, OpenView Partners Meet the Speakers
- 5. Agenda 08:30- 09:30 a.m. Registration & Early Morning Networking 09:30 – 09:40 a.m Opening Remarks Despina Exadaktylou, CEO & Founder, ReinventGrowth – The Product Experience Agency, MC of Product-Led Growth Conference 1. 2. Session 1 “The Rise of Product-Led Growth” Sam Richard, Director of Growth, OpenView Partners (Live from Boston) “Product-Led Growth for the Enterprise” Travis Kaufman, VP Product Growth, Gainsight “The State of Product Marketing” Richard King, Founder, Product Marketing Alliance 1. 2. 3. Session 2 “The Product-Driven Customer Success Manager" Adam Joseph, Director Customer Success, Gainsight “Product-Led Onboarding, the key to unlocking PLG” Despina Exadaktylou, CEO & Founder, ReinventGrowth – The Product Experience Agency, MC of Product-Led Growth Conference “It’s not a bug it’s a feature – the Customer Support perspective on product development” Georgia Tsiamanta, Head of Support, Balena, Organizer Support Driven Athens 1. 2. 3.
- 6. Agenda Session 3 Panel Discussion: “Creating products that sell themselves” “Tapping into your market: making sense of user feedback” Emma (Sephton) Hill, Customer Success Manager, Prodpad "Prioritizing Customer Requests in regards to Product Vision" Ioannis Papikas, Senior Product Manager, e- satisfaction.com, Product School organizer Athens Kajetan Hulig, Founder & Managing Director, Userlane 1. 2. 3. 4. * The agenda is under development
- 7. Regroup: Learn how to reorganize your company around your product & discover solutions facilitating growth in fast-moving markets. Evolve: Develop a customer-centric approach derived directly from your product’s insights & feedback. Learn: We unite the best Product-Led practitioners to educate you on the challenges, opportunities & latest trends of Product (Led) Growth strategies. Connect: Meet with product obsessed practitioners around the globe and create valuable relationships. Why Attend This conference is for everyone that is involved with product (led) delivery and customer experience. From passionate product leaders, product designers and engineers, to Customer Success & Product Marketing Managers, CEOs and Professional services. In addition, digital agencies overlooking their customers’ GTM strategy can learn how to streamline their practices and deliverables to maximize impact and ROI. Audience
- 8. This conference is for everyone that is involved with product (led) delivery and customer experience. From passionate product leaders, product designers and engineers, to Customer Success & Product Marketing Managers, CEOs and Professional services. In addition, digital agencies overlooking their customers’ GTM strategy can learn how to streamline their practices and deliverables to maximize impact and ROI. Audience
- 9. Product-Led Growth is thriving. It is not enough for a product to just deliver its value proposition. It needs to meet customer needs and seamlessly enabling accounts to grow. IT consumerization, fierce competition, reduced switching costs and the rise of customers’ voice on social mediums are the main factors supporting that direction. They increase customer demands and favor seamless experiences who don’t add weight on end-users’ shoulders. Forcing in that way SaaS organizations to keep optimizing product experience on a consistent cadence. What is Product-Led Growth?
- 10. Product Led Growth is achieved when organizations leverage product usage, to drive acquisition, conversions, retention, and expansion. Product-Led organizations deliver products that consider and answer customers’ evolving needs by delivering stellar, customer-centric product experiences. When a Product-Led GTM strategy is at play, the product is not a part of the customer experience. In a Product-Led GTM strategy, the product is the experience. An experience so strong and optimized that is driving conversions in a matter of minutes, while at the same time it is delivered on a frequent cadence to embrace retention and expansion. But this is only the tip of the iceberg. A Product-Led go-to-market strategy also aligns internal teams around product insights, abandons internal silos and embraces an internal feedback loop across an entire organization. Product-Led Growth as a GTM Strategy
- 11. Abandoned Paywalls: In a Product-Led GTM model, paywalls follow, rather than lead, and pricing scales as usage levels increase. Product-led organizations adopt a freemium or free trial model. They abandon barriers to entry and allow users to try before they buy. This fact alone liberates customers. They don’t have to rely on human-assisted activations and long-term sales cycles to seal a deal. Reduced Acquisition & Retention Costs: Products’ features are able to acquire, retain and expand accounts. At the same time the sales cycle shortens, and acquisition and retention costs are being decreased. Sustainable Engagement Levels: The delivery of product-driven experiences powered by customer feedback sustains engagement levels. Data-Driven Onboarding Journeys: Onboarding is now being delivered throughout the customer journey. Its ongoing assessment enables it to become a data driven force that drives accounts down the customer lifecycle. Organizational Cross Alignment: Internal organizations develop common product benchmarks & KPIs alongside business metrics. Increased Customer Satisfaction: The delivery of customer-centric products increases customer satisfaction & advocacy levels. Intuitive Product Features: Product management capitalizes on in-product behavior & delivers robust product features meeting customers’ evolving needs. 1. 2. 3. 4. 5. 6. 7. Product-Led Growth Levers
- 12. Abandoned Paywalls: In a Product-Led GTM model, paywalls follow, rather than lead, and pricing scales as usage levels increase. Product-led organizations adopt a freemium or free trial model. They abandon barriers to entry and allow users to try before they buy. This fact alone liberates customers. They don’t have to rely on human-assisted activations and long-term sales cycles to seal a deal. Reduced Acquisition & Retention Costs: Products’ features are able to acquire, retain and expand accounts. At the same time the sales cycle shortens, and acquisition and retention costs are being decreased. Sustainable Engagement Levels: The delivery of product-driven experiences powered by customer feedback sustains engagement levels. Data-Driven Onboarding Journeys: Onboarding is now being delivered throughout the customer journey. Its ongoing assessment enables it to become a data driven force that drives accounts down the customer lifecycle. Organizational Cross Alignment: Internal organizations develop common product benchmarks & KPIs alongside business metrics. Increased Customer Satisfaction: The delivery of customer-centric products increases customer satisfaction & advocacy levels. Intuitive Product Features: Product management capitalizes on in-product behavior & delivers robust product features meeting customers’ evolving needs. Product-Led Organizations Yield Better Results
- 13. Friday, 31 January 2020 • Athens, Greece Make the transition PRODUCED BY Claim your spot