This document discusses product metrics and software measurement. It covers the definition of software metrics and why they are important. It discusses challenges in product metrics and outlines several principles of measurement. It also describes McCall's factors for software quality and ISO 9128 standards. Metrics can be used to characterize, evaluate, predict, and improve software products and processes. Goal-oriented measurement involves establishing goals, questions, and metrics to answer those questions. The document outlines various aspects of measuring software quality including McCall's quality factors and ISO's quality attributes.
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