project-of-e-commerce_compress file .pdf
- 1. Project of E-commerce Submitted to: Submitted by: Nitin Kumar MBA 4th SEM Reg No-
- 2. Acknowledgement I would like to express my deepest appreciation to all those who provided me the possibility to complete this report. A special gratitude I would like to give to my teacher Dr. Meenal Pahwa, whose contribution in stimulating suggestions and encouragement helped me to coordinate my project. (NITIN KUMAR)
- 3. Declaration I Nitin Kumar, declare that E-commerce project is made by me and it is an authentic work carried out by me. The method embodied in this has not been submitted earlier to the best of my knowledge. (NITIN KUMAR)
- 4. Certificate This is to certify that Nitin Kumar student of MBA final year Reg. no. âŚâŚ has worked under my guidance on the E- commerce project entitled âE-commerce project- jabong.comâthe project is completed for the partial fulfillment for requirement of degree of MBA. I wish him all the success in life & future.
- 5. âPROJECT OF E-COMMERCEâ Website name: Submitted to: Submitted by: (Nitin Kumar)
- 6. COMPANY PROFILE Type of site: E-Commerce Launched: 2012 Available in: English Owner: Flipkart Industry: E-Commerce Slogan: Be you Website: www.jabong.com
- 7. INTRODUCTION TO COMPANY Jabong.com is an Indian fashion and lifestyle e- commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Jain. The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter is in Gurgaon, NCR. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million
- 8. History of company -It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Jain. All co-founders have left the company. -In March 2013, Jabong was dispatching over 6,000 orders a day. According to the Economist, Jabong clocked gross sales of around US $100â150 mn in 2012. -As per a Rocket Internet investor presentation, Jabong had net revenue of 32.6 million Euros in Q1 2016, up 14% from 28.6 million Euros in the year-ago period. For FY2015, its revenues were at 122.1 million Euros in September 2017, it was reported that Jabong is the 3rd largest global e- commerce partner for Dorothy Perkins.
- 9. Business models -In India E-commerce companies adopted the inventory and a managed marketplace model. Jabong.com follows both business models. In the inventory model, products are sourced from brands and stored in the companyâs warehouse. In the managed marketplace model, the company provides marketing, logistics and delivery support to its listed merchants.
- 10. Partnership -In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars. -In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats. -In July 2013 Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie. -In 2014, Jabong partnered with Humpty Sharma Ki Dulhania -In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong, but no takeover deal happened and none of the party confirmed the reasons.
- 11. -As noted by Business Standard, Jabong added International brands to its catalogue. The brands include Dorothy Perkins, Miss Selfridge and River Island along with the Spanish brand Mango. In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond. -In July 2016, Jabong was acquired by Myntra, subsidiary of Flipkart for an undisclosed amount.
- 12. Website Overview
- 13. Products
- 18. What is e-Commerce? - E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.
- 19. History of e-commerce The beginnings of e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks. After the number of individual users sharing electronic documents with each other grew in the 1980s, in the 1990s the rise of eBay and Amazon revolutionized the e-commerce industry. Consumers can now purchase endless amounts of items online, both from typical brick and mortar stores with e-commerce capabilities and one another.
- 20. E-commerce Applications E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, File Transfer Protocol, and web services. This includes business-to-business activities and outreach such as using email for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.
- 22. What is an e-commerce framework? The term e-commerce framework is related to software frameworks for e- commerce applications. They offer an environment for building e-commerce applications quickly. E-Commerce frameworks are flexible enough to adapt them to your specific requirements. As result, they are suitable for building virtually all kinds of online shops and e-commerce related (web) applications. An e-commerce framework must ďˇ allow replacing all parts of the framework code ďˇ forbid changes in the framework code itself ďˇ contain bootstrap code to start the application ďˇ be extensible by user-written code
- 23. E-Commerce frameworks should ďˇ define the general program flow ďˇ consist of reusable components ďˇ be organized in functional domains Electronic Payment Electronic Payment is a financial exchange that takes place online between buyers and sellers. The content of this exchange is usually some form of digital financial instrument (such as encrypted credit card numbers, electronic cheques or digital cash) that is backed by a bank or an intermediary, or by a legal tender
- 24. Listed below are some of the modes of electronic payments â ďˇ Credit Card ďˇ Debit Card ďˇ Smart Card ďˇ E-Money ďˇ Electronic Fund Transfer (EFT) Credit Card Payment using credit card is one of most common mode of electronic payment. Credit card is small plastic card with a unique number attached with an account. It has also a magnetic strip embedded in it which is used to read credit card via card readers. When a customer purchases a product via credit card, credit card issuer bank pays on behalf of the customer and customer has a certain time period after which he/she can pay the credit card bill. It is usually credit card monthly payment cycle. Following are the actors in the credit card system. The card holderâ Customer The merchant â seller of product who can accept credit card payments. The card issuer bank â card holder's bank The acquirer bank â the merchant's bank The card brand â for example, visa or MasterCard.
- 25. Measures to ensure Security o Encryption â It is a very effective and practical way to safeguard the data being transmitted over the network. Sender of the information encrypts the data using a secret code and only the specified receiver can decrypt the data using the same or a different secret code. o Digital Signature â Digital signature ensures the authenticity of the information. A digital signature is an e- signature authenticated through encryption and password. o Security Certificates â Security certificate is a unique digital id used to verify the identity of an individual website or user.
- 30. Payment:
- 31. What is EDI (Electronic Data Interchange)? What is EDI? Electronic Data Interchange (EDI) is the computer-to- computer exchange of business documents in a standard electronic format between business partners. By moving from a paper-based exchange of business document to one that is electronic, businesses enjoy major benefits such as reduced cost, increased processing speed, reduced errors and improved relationships with business partners.
- 32. Process of EDI
- 33. Letâs start with cost savings ďˇ Expenses associated with paper, printing, reproduction, storage, filing, postage and document retrieval are all reduced or eliminated when you switch to EDI transactions, lowering your transaction costs by at least 35% The major benefits of EDI are often stated as speed and accuracy: ďˇ EDI can speed up your business cycles by 61%. Exchange transactions in minutes instead of the days or weeks of wait time from the postal service ďˇ Improves data quality, delivering at least a 30â40% reduction in transactions with errorsâeliminating errors from illegible handwriting, lost faxes/mail and keying and re-keying errors
- 34. However, the increase in business efficiency is also a major factor: ďˇ Automating paper-based tasks allows your staff to concentrate on higher- value tasks and provides them with the tools to be more productive In many cases, the greatest EDI benefits come at the strategic business level: ďˇ Enables real-time visibility into transaction status. This in turn enables faster decision-making and improved responsiveness to changing customer and market demands, and allows businesses to adopt a demand-driven business model rather than a supply-driven one
- 35. E-commerce marketing Definition: Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment. When you break it down, ecommerce marketing can be divided into two general initiatives: driving website traffic and optimizing the user experience to convert more shoppers.
- 36. Ideas for e-commerce marketing -Get People Back to Your Website with Remarketing -Create Highly Valuable Blog Posts -Get People Excited with Challenges -Launch a Face book Store -Create Power Posts â Onsite SEO -Email campaigns -Product social sharing