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2012




Sales



        7pg
Purple Cow 2012
                    Costs: New VIRGIN
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                        1
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR     MO

            10T   4,991     2,646     1,398      500       REG        60T     12,332   6,537    3,454   1,234
                                                          PVT
WARD        20T   5,442     2,885     1,524      545                  80T     13,888   7,361    3,889   1,389
 (R&F)                                                    (Top rank
                                                           Small co
            30T   6,206     3,290     1,738      621       50-100)    100T    15,185   8,049    4,252   1,519

            30T   6,821     3,615     1,910      683                  80T     16,277   8,627    4,558   1,628
                                                           LRG
SEMI                                                       PVT
PVT         40T   7,510     3,981     2,103      751      (Top rank   100T    17,422   9,234    4,879   1,743
 (Spvr)                                                    Med co
                                                          100-200)
            50T   8,248     4,372     2,310      825                  120T    19,116   10,132   5,353   1,912

            50T   9,722     5,153     2,723      973                  100T    26,933   14,275   7,542   2,694
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   10,570    5,603     2,960     1,058     (Top rank   150T    30,327   16,074   8,492   3,033
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   11,394    6,039     3,191     1,140                 200T    34,264   18,160   9,594   3,427
Purple Cow 2012
                    Costs: VIRGIN Renewal
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                         2
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR      MO

            10T   5,756     3,051     1,612      576       REG        60T     14,302   7,581    4,005    1,431
                                                          PVT
WARD        20T   6,275     3,326     1,757      628                  80T     16,104   8,536    4,510    1,611
 (R&F)                                                    (Top rank
                                                           Small co
            30T   7,160     3,796     2,005      717       50-100)    100T    17,605   9,331    4,930    1,761

            30T   7,880     4,177     2,207      788                  80T     18,900   10,017   5,292    1,890
                                                           LRG
SEMI                                                       PVT
PVT         40T   8,677     4,599     2,430      868      (Top rank   100T    20,222   10,718   5,663    2,023
 (Spvr)                                                    Med co
                                                          100-200)
            50T   9,532     5,052     2,669      954                  120T    22,187   11,760   6,213    2,219

            50T   11,257    5,967     3,152     1,126                 100T    31,350   16,616   8,779    3,136
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   12,241    6,488     3,428     1,225     (Top rank   150T    35,278   18,698   9,878    3,528
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   13,196    6,994     3,695     1,320                 200T    39,840   21,116   11,156   3,985
Purple Cow 2012
                    Costs: New NON-VIRGIN
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                         3
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR      MO

            10T   6,378     3,381     1,786      638       REG        60T     15,705   8,324    4,398    1,571
                                                          PVT
WARD        20T   6,903     3,659     1,933      691                  80T     17,613   9,336    4,932    1,762
 (R&F)                                                    (Top rank
                                                           Small co
            30T   7,834     4,153     2,194      784       50-100)    100T    19,181   10,167   5,371    1,919

            30T   8,646     4,583     2,421      865                  80T     20,767   11,007   5,815    2,077
                                                           LRG
SEMI                                                       PVT
PVT         40T   9,483     5,026     2,656      949      (Top rank   100T    22,134   11,731   6,198    2,214
 (Spvr)                                                    Med co
                                                          100-200)
            50T   10,385    5,504     2,908     1,039                 120T    24,226   12,840   6,784    2,423

            50T   12,332    6,536     3,453     1,234                 100T    34,689   18,386   9,713    3,469
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   13,378    7,091     3,746     1,338     (Top rank   150T    38,807   20,568   10,866   3,881
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   14,394    7,629     4,031     1,440                 200T    43,644   23,132   12,221   4,365
Purple Cow 2012
                    Costs: NON-VIRGIN Renewal (<70% Premium)
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                    4a
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR      MO

            10T   6,495     3,443     1,819      650       REG        60T     16,050   8,507    4,494    1,605
                                                          PVT
WARD        20T   7,027     3,725     1,968      703                  80T     17,998   9,539    5,040    1,800
 (R&F)                                                    (Top rank
                                                           Small co
            30T   7,977     4,228     2,234      798       50-100)    100T    19,595   10,386   5,487    1,960

            30T   8,812     4,671     2,468      882                  80T     21,241   11,258   5,948    2,125
                                                           LRG
SEMI                                                       PVT
PVT         40T   9,665     5,123     2,707      967      (Top rank   100T    22,632   11,995   6,337    2,264
 (Spvr)                                                    Med co
                                                          100-200)
            50T   10,585    5,611     2,964     1,059                 120T    24,769   13,128   6,936    2,477

            50T   12,588    6,672     3,525     1,259                 100T    35,547   18,840   9,954    3,555
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   13,657    7,239     3,824     1,366     (Top rank   150T    39,744   21,065   11,129   3,975
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   14,694    7,788     4,115     1,470                 200T    44,681   23,681   12,511   4,469
Purple Cow 2012
                    Costs: NON-VIRGIN Renewal (70-140% Premium)
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                    4b
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR      MO

            10T   6,909     3,662     1,935      691       REG        60T     17,079   9,052    4,783    1,708
                                                          PVT
WARD        20T   7,476     3,963     2,094      748                  80T     19,152   10,151   5,363    1,916
 (R&F)                                                    (Top rank
                                                           Small co
            30T   8,487     4,498     2,377      849       50-100)    100T    20,852   11,052   5,839    2,086

            30T   9,375     4,969     2,626      938                  80T     22,604   11,981   6,330    2,261
                                                           LRG
SEMI                                                       PVT
PVT         40T   10,283    5,451     2,880     1,029     (Top rank   100T    24,084   12,765   6,744    2,409
 (Spvr)                                                    Med co
                                                          100-200)
            50T   11,263    5,970     3,154     1,127                 120T    26,359   13,971   7,381    2,636

            50T   13,394    7,100     3,751     1,340                 100T    37,829   20,050   10,593   3,783
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   14,532    7,702     4,069     1,454     (Top rank   150T    42,297   22,418   11,844   4,230
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   15,635    8,287     4,378     1,564                 200T    47,551   25,202   13,315   4,756
Purple Cow 2012
                    Costs: NON-VIRGIN Renewal (>140% Premium)
                    Standard: Life INS / Accident INS / Medical HMO
                    Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
                                                                                                    4c
                                    Cost Summary
 R&B        MBL   ANN       SEMI       QTR       MO        R&B        MBL     ANN      SEMI     QTR      MO

            10T   7,380     3,912     2,067      738       REG        60T     18,248   9,672    5,110    1,825
                                                          PVT
WARD        20T   7,985     4,233     2,236      799                  80T     20,464   10,846   5,730    2,047
 (R&F)                                                    (Top rank
                                                           Small co
            30T   9,065     4,805     2,539      907       50-100)    100T    22,281   11,809   6,239    2,229

            30T   10,015    5,309     2,805     1,002                 80T     24,153   12,802   6,763    2,416
                                                           LRG
SEMI                                                       PVT
PVT         40T   10,985    5,823     3,076     1,099     (Top rank   100T    25,735   13,640   7,206    2,574
 (Spvr)                                                    Med co
                                                          100-200)
            50T   12,032    6,378     3,370     1,204                 120T    28,166   14,928   7,887    2,817

            50T   14,310    7,585     4,007     1,432                 100T    40,425   21,426   11,319   4,043
 SML                                                       JR
 PVT                                                      SUITE
(Top rank   60T   15,526    8,229     4,348     1,553     (Top rank   150T    45,199   23,956   12,656   4,520
 Small co                                                  Large co
  10-50)                                                    > 200)
            70T   16,706    8,854     4,678     1,671                 200T    50,815   26,932   14,229   5,082

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Purple cow 2012 (sales button)

  • 2. Purple Cow 2012 Costs: New VIRGIN Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 1 Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 4,991 2,646 1,398 500 REG 60T 12,332 6,537 3,454 1,234 PVT WARD 20T 5,442 2,885 1,524 545 80T 13,888 7,361 3,889 1,389 (R&F) (Top rank Small co 30T 6,206 3,290 1,738 621 50-100) 100T 15,185 8,049 4,252 1,519 30T 6,821 3,615 1,910 683 80T 16,277 8,627 4,558 1,628 LRG SEMI PVT PVT 40T 7,510 3,981 2,103 751 (Top rank 100T 17,422 9,234 4,879 1,743 (Spvr) Med co 100-200) 50T 8,248 4,372 2,310 825 120T 19,116 10,132 5,353 1,912 50T 9,722 5,153 2,723 973 100T 26,933 14,275 7,542 2,694 SML JR PVT SUITE (Top rank 60T 10,570 5,603 2,960 1,058 (Top rank 150T 30,327 16,074 8,492 3,033 Small co Large co 10-50) > 200) 70T 11,394 6,039 3,191 1,140 200T 34,264 18,160 9,594 3,427
  • 3. Purple Cow 2012 Costs: VIRGIN Renewal Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 2 Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 5,756 3,051 1,612 576 REG 60T 14,302 7,581 4,005 1,431 PVT WARD 20T 6,275 3,326 1,757 628 80T 16,104 8,536 4,510 1,611 (R&F) (Top rank Small co 30T 7,160 3,796 2,005 717 50-100) 100T 17,605 9,331 4,930 1,761 30T 7,880 4,177 2,207 788 80T 18,900 10,017 5,292 1,890 LRG SEMI PVT PVT 40T 8,677 4,599 2,430 868 (Top rank 100T 20,222 10,718 5,663 2,023 (Spvr) Med co 100-200) 50T 9,532 5,052 2,669 954 120T 22,187 11,760 6,213 2,219 50T 11,257 5,967 3,152 1,126 100T 31,350 16,616 8,779 3,136 SML JR PVT SUITE (Top rank 60T 12,241 6,488 3,428 1,225 (Top rank 150T 35,278 18,698 9,878 3,528 Small co Large co 10-50) > 200) 70T 13,196 6,994 3,695 1,320 200T 39,840 21,116 11,156 3,985
  • 4. Purple Cow 2012 Costs: New NON-VIRGIN Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 3 Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 6,378 3,381 1,786 638 REG 60T 15,705 8,324 4,398 1,571 PVT WARD 20T 6,903 3,659 1,933 691 80T 17,613 9,336 4,932 1,762 (R&F) (Top rank Small co 30T 7,834 4,153 2,194 784 50-100) 100T 19,181 10,167 5,371 1,919 30T 8,646 4,583 2,421 865 80T 20,767 11,007 5,815 2,077 LRG SEMI PVT PVT 40T 9,483 5,026 2,656 949 (Top rank 100T 22,134 11,731 6,198 2,214 (Spvr) Med co 100-200) 50T 10,385 5,504 2,908 1,039 120T 24,226 12,840 6,784 2,423 50T 12,332 6,536 3,453 1,234 100T 34,689 18,386 9,713 3,469 SML JR PVT SUITE (Top rank 60T 13,378 7,091 3,746 1,338 (Top rank 150T 38,807 20,568 10,866 3,881 Small co Large co 10-50) > 200) 70T 14,394 7,629 4,031 1,440 200T 43,644 23,132 12,221 4,365
  • 5. Purple Cow 2012 Costs: NON-VIRGIN Renewal (<70% Premium) Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 4a Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 6,495 3,443 1,819 650 REG 60T 16,050 8,507 4,494 1,605 PVT WARD 20T 7,027 3,725 1,968 703 80T 17,998 9,539 5,040 1,800 (R&F) (Top rank Small co 30T 7,977 4,228 2,234 798 50-100) 100T 19,595 10,386 5,487 1,960 30T 8,812 4,671 2,468 882 80T 21,241 11,258 5,948 2,125 LRG SEMI PVT PVT 40T 9,665 5,123 2,707 967 (Top rank 100T 22,632 11,995 6,337 2,264 (Spvr) Med co 100-200) 50T 10,585 5,611 2,964 1,059 120T 24,769 13,128 6,936 2,477 50T 12,588 6,672 3,525 1,259 100T 35,547 18,840 9,954 3,555 SML JR PVT SUITE (Top rank 60T 13,657 7,239 3,824 1,366 (Top rank 150T 39,744 21,065 11,129 3,975 Small co Large co 10-50) > 200) 70T 14,694 7,788 4,115 1,470 200T 44,681 23,681 12,511 4,469
  • 6. Purple Cow 2012 Costs: NON-VIRGIN Renewal (70-140% Premium) Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 4b Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 6,909 3,662 1,935 691 REG 60T 17,079 9,052 4,783 1,708 PVT WARD 20T 7,476 3,963 2,094 748 80T 19,152 10,151 5,363 1,916 (R&F) (Top rank Small co 30T 8,487 4,498 2,377 849 50-100) 100T 20,852 11,052 5,839 2,086 30T 9,375 4,969 2,626 938 80T 22,604 11,981 6,330 2,261 LRG SEMI PVT PVT 40T 10,283 5,451 2,880 1,029 (Top rank 100T 24,084 12,765 6,744 2,409 (Spvr) Med co 100-200) 50T 11,263 5,970 3,154 1,127 120T 26,359 13,971 7,381 2,636 50T 13,394 7,100 3,751 1,340 100T 37,829 20,050 10,593 3,783 SML JR PVT SUITE (Top rank 60T 14,532 7,702 4,069 1,454 (Top rank 150T 42,297 22,418 11,844 4,230 Small co Large co 10-50) > 200) 70T 15,635 8,287 4,378 1,564 200T 47,551 25,202 13,315 4,756
  • 7. Purple Cow 2012 Costs: NON-VIRGIN Renewal (>140% Premium) Standard: Life INS / Accident INS / Medical HMO Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500) 4c Cost Summary R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO 10T 7,380 3,912 2,067 738 REG 60T 18,248 9,672 5,110 1,825 PVT WARD 20T 7,985 4,233 2,236 799 80T 20,464 10,846 5,730 2,047 (R&F) (Top rank Small co 30T 9,065 4,805 2,539 907 50-100) 100T 22,281 11,809 6,239 2,229 30T 10,015 5,309 2,805 1,002 80T 24,153 12,802 6,763 2,416 LRG SEMI PVT PVT 40T 10,985 5,823 3,076 1,099 (Top rank 100T 25,735 13,640 7,206 2,574 (Spvr) Med co 100-200) 50T 12,032 6,378 3,370 1,204 120T 28,166 14,928 7,887 2,817 50T 14,310 7,585 4,007 1,432 100T 40,425 21,426 11,319 4,043 SML JR PVT SUITE (Top rank 60T 15,526 8,229 4,348 1,553 (Top rank 150T 45,199 23,956 12,656 4,520 Small co Large co 10-50) > 200) 70T 16,706 8,854 4,678 1,671 200T 50,815 26,932 14,229 5,082

Editor's Notes