The document discusses strategies for making horror films relatable to target audiences. It notes that the primary audience for horror/thriller films is 15-30 years old, as younger people tend to enjoy being scared more. It emphasizes the importance of including relatable elements so audiences can imagine themselves in the characters' positions and become more immersed in the film. Producers aim to make broad characters that many people can relate to. For example, a film targeting teenage males may include stereotypical elements like characters who are constantly on their phones, interested in sports and cars. Including such relatable details and scenarios makes the audience more interested in the film.