BP: Quick Social Media Brand Analysis
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The document presents a social media brand analysis for BP by Mike Schwede, covering the period from November 24, 2009, to May 25, 2010. It details significant engagement metrics, including over 240,000 blog mentions and approximately 971,000 tweets, with a predominately negative sentiment and media value estimated at $6.5 million. The analysis also highlights trends in tweet activity, traditional news coverage, and engagement with Wikipedia.
BP: Quick Social Media Brand Analysis
- 1. Quick Social Media Brand Analysis on BP Mike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP
- 2. 24 Nov 2009 to 25 May 2010 240,603 blog mentions 238,741 news mentions 971,322 tweets (estimated total) 462,936 message board postings © orange8 interactive ag, 2010 2
- 3. Popularity by Media (last 182 days) From an average of about 2,200 up to 19,900 tweets per day © orange8 interactive ag, 2010 3
- 4. Activity on Wikipedia on „BP“ (Change Log) © orange8 interactive ag, 2010 4
- 5. Blog Buzzgraph, BP in general © orange8 interactive ag, 2010 5
- 6. Sentiment Trend (Blogs) © orange8 interactive ag, 2010 6
- 7. BP on Twitter Total Tweet Count: 158,343 (estimated total) Reach: 130 million impressions Equal a media value of 6.5 Million $(*) - but with a negative topic. © orange8 interactive ag, 2010 (*) with a CPM of 50$ (highly involved target group) 7
- 8. Twitter buzz is delayed, traditional news was „earlier“ Apr‘22 Plattform sinks Apr‘20 Explosion © orange8 interactive ag, 2010 8
- 9. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 9
- 10. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 10
- 11. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 11
- 12. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 12
- 13. Twitter Buzzgraph in the timeline © orange8 interactive ag, 2010 13
- 14. Mike Schwede Strategic consulting & social media Direct +41 32 366 00 82 Mobile +41 78 600 88 82 [email protected] twitter.com/mikeschwede orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com Questions? Contact me! 14