Quick Tips: Programmatic Ecosystem

Jan 16, 20171 like678 views

In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.

PROGRAMMATIC ECOSYSTEM
Katana’s Quick Tips

2COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
What is Programma-c Adver-sing?
Programma4c adver4sing uses technology to purchase and sell media in
real-@me, giving media buyers access to inventory across desktop, display,
mobile (web and apps), social media, video and TV.

Ad networks were created in order to remedy the
ineﬃciencies of tradi@onal media buying and bring
adver@sing to the modern digital world. An adver@sing
network aggregates publisher inventory and then acts
as a broker between the supply and demand side.
Given programma@c adver@sing’s ability to reach and
granularly target individuals in a cost eﬃcient way,
publishers and adver@sers preferred to use an
automated marketplace to manage transac@ons and
eﬃciently target users at scale – ul@mately leading to
the crea@on of ad exchanges.
Ad Networks
3COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
Source: The Next Web

The Programma-c Ecosystem Graph
4COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
Source: Al2tude Digital

Demand-Side PlaAorm vs. Supply-Side PlaAorm
5COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
DEMAND-SIDE PLATFORM (DSP)
A demand-side plaOorm (DSP) is soQware that is used within the programma@c ecosystem to
help adver@sers and agencies buy impressions for display, video, mobile and search ads across
publisher sites through real-@me bidding.
SUPPLY-SIDE PLATFORM (SSP)
A supply-side plaOorm (SSP) is a plaOorm that allows publishers to manage and sell their remnant
inventory on mul@ple ad exchanges and networks, essen@ally a publisher’s equivalent of a DSP.

Other Programma-c Ecosystem Players
6COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
AGENCY TRADING DESK (ATD)
Agency trading desks (ATDs) exists as independent service-based organiza@ons that specialize in
programma@c media buying. Their primary func@on is to improve client’s ad performance and
augment the value of their ad buys.
DATA MANAGEMENT PLATFORM (DMP)
A data management plaOorm is a tool adver@sers use to aggregate, store and leverage ﬁrst party and
third party audience data. A DMP does not sell or buy inventory, but is instead used to analyze and
store aggregated audience data. On the adver@ser side, data is funneled through a DMP to a DSP,
and on the publisher side data is funneled through a DMP to a SSP.

Key Takeaways of the Programma-c Ecosystem
7COPYRIGHT © 2016 KATANA. ALL RIGHTS RESERVED.
KEY TAKEAWAYS OF THE AD TECHNOLOGY LANDSCAPE:
✓ What is being sold: audiences and inventory
✓ Who is selling it: networks or SSPs through exchanges
✓ Who is buying it: agency trading desks through DSPs

KATANA QUICK TIPS
Contact:
letstalk@katana.media
225 Broadway Suite 430, San Diego, CA 92101

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In the bustling tech corridors of Noida, Digital Reviver stands tall as a results-driven digital marketing agency. With over a decade of experience in SEO, PPC, and content strategies, this agency has helped hundreds of clients build powerful online presences and drive revenue. Today, businesses can't afford to ignore the digital space. From visibility on Google to engaging content on social media, every click counts—and that’s where Digital Reviver excels. digitalmarketingagencyinnoidadigitalreviver.jpg Why Noida Is a Hub for Digital Marketing Growth Noida, part of the National Capital Region (NCR), has evolved into a digital magnet for startups, enterprises, and marketing agencies. Here's why: Technological Infrastructure: With SEZs, IT parks, and top-tier internet infrastructure, Noida offers a fertile ground for digital operations. Talent Pool: Proximity to universities like Amity and institutions like NIIT fuels a steady stream of skilled professionals. Startup Ecosystem: From fintech to edtech, startups in Noida demand cutting-edge marketing services. This thriving environment positions Digital Reviver to tap into both innovation and execution seamlessly. About Digital Reviver Digital Reviver isn't just another agency—it’s a growth engine. Founded: 2014 Team: 50+ professionals including SEO analysts, PPC managers, content creators, and developers Vision: To make digital transformation accessible and ROI-driven for businesses of all sizes. Whether it’s a local café or a multinational company, they tailor strategies with precision. Core Services Offered Let’s break down the core offerings from Digital Reviver: SEO (Search Engine Optimization) SEO is the bread and butter of digital visibility. Here’s what Digital Reviver does: On-Page SEO: Title tags, meta descriptions, internal linking Off-Page SEO: Link building, guest posting Local SEO: Google My Business optimization, local citations They use tools like SEMrush, Ahrefs, and Screaming Frog to leave no stone unturned. PPC (Pay-Per-Click Advertising) If SEO is a marathon, PPC is the sprint—and Digital Reviver knows how to win races. Google Ads (Search, Display, Shopping) Bing Ads for specific geographies Landing page optimization and A/B testing They manage six-figure budgets with transparency and a laser focus on ROI. Social Media Marketing From Facebook to LinkedIn, Digital Reviver crafts platform-specific campaigns that convert. Strategy Development Content Calendars Influencer Outreach Paid Campaigns With deep insights into audience behavior, they maximize every rupee spent.

Cracking LinkedIn's Algorithm in 2025 to up your content game.Udit Goenka

Ready to turn LinkedIn into your demand‑generation engine? In “Cracking LinkedIn’s Algorithm: Content Creation Success Strategies,” growth marketer Udit Goenka distills years of testing into a repeatable, data‑driven playbook that any B2B professional can apply today. This SlideShare reveals how the platform’s three‑stage content review funnels posts from spam filters to viral reach, why weighted interactions (a thoughtful comment is worth 2× a like) decide whether you dominate feeds, and how LinkedIn’s evolving interest graph maps your expertise to decision‑makers for maximum visibility. If phrases like LinkedIn algorithm, social selling tactics, or personal branding tool fire up your curiosity, you’re in the right place. Inside the deck you’ll discover the core ranking signals—connection strength, relevance, and engagement probability—and learn to hack them with niche‑specific hashtags, dwell‑time‑boosting hooks, and first‑hour comment loops. You will see why three to five high‑value posts per week outperform daily fluff, the best windows to publish in India, the US, and EMEA, and how mobile‑first document carousels, vertical videos, and polls can spike LinkedIn engagement by up to 950 percent. The slides unpack proven content creation strategies: writing 14‑line text posts that spark conversation, designing thumb‑stopping infographics, and embedding smart CTAs that build authority without triggering clickbait penalties. But traction alone isn’t growth—measurement is. Udit walks you through a KPI dashboard that tracks impressions, dwell time, profile views, follower velocity, lead volume, and post‑level ROI. You’ll learn external link work‑arounds (post URLs in the first comment), the ideal emoji density, and subtle copywriting tweaks that keep the algorithm smiling. Advanced users get play‑by‑play guidance on harnessing LinkedIn newsletters, Live, and Creator Mode for lasting reach, plus swipeable templates for text, carousel, and video formats so you never stare at a blank cursor again. This SlideShare is engineered for CMOs, founders, career coaches, social media managers, and anyone who wants B2B marketing results without paid ads. If dominating search for keywords like “LinkedIn engagement”, “content creation strategy”, and “B2B marketing hacks” matters to you, hit that download, save it to your library, and put these frameworks into action before your competitors scroll past. The algorithm is already moving—make sure it’s moving in your favor.

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Create Unique, Rankable Faceless Videos on Autopilot: ChannelBuilderAI ReviewSOFTTECHHUB

ChannelBuilderAI is a tool that caught my attention as soon as I heard about it. I had the chance to test this system firsthand, and it changed the way I create video content online. If you are looking for a method to ease video production while managing your video channels on YouTube and TikTok, this might be the ideal solution for you. The system is designed to help entrepreneurs, agencies, and content creators build unique faceless channels quickly. Many people are moving to faceless channels, and I have seen them grow fast because they remove the need for on-screen presence.

How Smart Brands Use AI Personalization to Keep You Coming Back.pptxWoospers

Smart brands harness AI to personalize every interaction analyzing your preferences to deliver tailored content, spot-on product recommendations, and proactive support. It’s all about making you feel seen, valued, and understood. Dive into our latest blog to see how AI-driven personalization keeps modern customers engaged and loyal! Read now : https://tinyurl.com/ai-powered-23212