Personalization: Key To Better Customer Experience
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Today it is no more about one-size-fits-all strategy. Every customer wants an experience that is bespoke to his needs. Digital marketing lets marketers to gain valuable insights about quirky customer habits, their demographics, location, likes and dislikes to come up with customized marketing campaigns. This leads to greater customer delight and with the upshot of higher revenue for brands regardless of their size.
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Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
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trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
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I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to.
I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?” I told him “no.” That’s not what I do.
After a pause, he said emphatically, “oh you help make those ads on TV that I hate.” I told him “no” again. I laughed a little. But then I struggled to explain to him exactly what it is that we do in marketing.
I believe that we help businesses build relationships with new customers. We join the conversations around our topic that are already happening. Marketing is about conversations and building relationships.
But I struggled to explain that to my doctor. Ask most people what marketing is, and they will tell you it is an ad. Or a billboard. Or the color of your logo.
Marketing Today Is Broken
Marketing cannot continue to be about ads. Ads we tune out. Ads we hate.
Marketing Starts With Answering Why
Marketing Must Focus On Customer Value
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The Metrics We Use Today Barely Scratch The Surface
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Agile Methodologies & Key Principles Orchestrate Mortgage and Title Solutions, LLC Agile software development is a group of software development methods in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development, early delivery, continuous improvement, and encourages rapid and flexible response to change.
The Agile development model is also a type of Incremental model. Software is developed in incremental, rapid cycles. This results in small incremental releases with each release building on previous functionality. Each release is thoroughly tested to ensure software quality is maintained. It is used for time critical applications.
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Are you a Bootstrapper?Orchestrate Mortgage and Title Solutions, LLC Bootstrap is a free and open-source collection of tools for creating
websites and web applications and is one of the more revolutionary
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Customer Centricity: Getting the Core of Social Media AnalyticsOrchestrate Mortgage and Title Solutions, LLC
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