Raymund Magdaluyo: From Local Concept to National Brand: The Seafood Island Success Story
- 2. 11th year on September 16 2015 (‘National Boodle Day’). 32 stores and counting nationwide. Innovated the Filipino casual grill dining experience by creating and bringing to the market the original Boodle Feast. Promoting an extreme seafood bonding experience by sharing island-inspired seafood eaten directly from the same banana leaf-lined boodle tray – a truly unique Filipino-style celebration! Beach-inspired store ambience. Owning the concepts of ‘Seafood Bonding Extreme!’ and ‘The Original’ with the Seafood Island Boodle Feasts! Opened its first branch in 2004 in Market, Market! Taguig City 2
- 3. Boodle Feasts Tali Beach Jomac Boodle Island Sinugba Espesyal Garlic Seafood Delight Mt. Apo Meaty Madness 3
- 4. Boodle Feasts Davao Gulf Chang’s China Chow Dagupan Festival Dapitan’s PrideBoracay Feast Vigan 4
- 5. Live Seafood! Fresh Catch! 5
- 6. Menu
- 11. Camp John Hay, Baguio Harbor Point, Subic Marquee Mall, Pampanga Alabang Town Center Araneta, Cubao Eastwood Ayala Terraces Fairview Abreeza, Davao Ayala, Cebu Northpoint, Bacolod Centrio Mall, Cagayan de Oro SM General Santos Mall of Asia Market Market, Taguig Robinsons Galleria Robinsons Magnolia SM Manila SM Marikina SM Southmall, Las Piñas UP Technohub Trinoma SM Lipa Batangas Solenad 3, Nuvali Biñan, Laguna Rainforest, Cebu Venice Piazza, McKinley Amigo, Iloilo Atria, Iloilo Serin Tagaytay Imus, Cavite 11 Ecoland, Davao SM North EDSA
- 12. Upcoming Branches in 2015 NLEX Petron Marilao SM Seaside City Cebu SM City Iloilo McKinley Exchange SM Taytay The District Dasmarinas Limketkai Cagayan de Oro Plaza 150 Ayala Circuit Makati
- 13. Stores Atria, Iloilo (2015) Venice Piazza, McKinley Hill (2014) Serin Mall, Tagaytay (2015) Market, Market! Taguig (2004) 13
- 14. Stores Northpoint, Bacolod (2013) Centrio, Cagayan de Oro (2012) Abreeza, Davao (2011) Robinsons Magnolia (2012) SM By the Bay, MOA (2011) UP Ayala Technohub (2009) 14
- 15. Learnings! • TURNING PROBLEMS TO OPPORTUNITY 15
- 16. Learnings! • BUILDING A CONCEPT INVOLVES “MULTI- SENSORY BRANDING” 16
- 17. Learnings! • YOU NEED ONLY YOUR MIND TO START A DREAM, BUT A COMMUNITY TO MAKE IT REAL 17
- 18. FEEDING AND SERVING THE COMMUNITY… 18
- 20. Purchase a Jomac Boodle (P1,450) and P300 will be given to the Grassroots program to buy 100 road bikes and provide other needs for the program.
- 21. 21
- 22. 17 years of Red Crab-bing
- 23. 23THIS IS my mom
- 24. THAT’S Me
- 25. How do we push ‘Cabalen Concepts?’ 25
- 26. By Reservations Only – Denlim!! 26
- 27. Food Tourism Vanguards Bale Dutung! Everybody’s Café! 27
- 28. “BISTRO-ing Pampango-Filipino Cooking” Chef Gene Gonzalez & Group! LJC Group, Abe’s! 28
- 29. Definitely Scalable: FIESTA LAMON at MERIENDA 29
- 30. Cabalen Sweeth Tooth – Ripe for Ph Expansion?? Ala Crème! TOLLHOUSE! 30
- 31. BETTER THAN “COUNTERPARTS?” LA BAKESHOP! PERFECT LOAF! 31
- 34. 34 EXECUTE UNIVERSAL FLAVORS, EASY ON THE EXCESSIVE
- 35. 35 BUILD REAL, SCALABLE COMPETITIVE EDGE
- 36. 36 NO TO CLONING STRATEGY, CREATE UNIQUE CONCEPTS