Reckon conference 2014 - Leveraging social media for accountants
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The document discusses the importance of leveraging social media for business engagement, highlighting key statistics about Australian social media usage. It emphasizes building relationships, ensuring relevance, and measuring return on investment through effective online interaction. The session encourages participation and sharing of ideas to enhance social media strategies and foster community engagement.
Reckon conference 2014 - Leveraging social media for accountants
- 1. LEVERAGING SOCIAL MEDIA Understanding how online engagement can help your business
- 2. The Statistics: • 13M Aussies use Facebook • 4M are on Linkedin • A couple of million are on Twitter and Instagram • We’re now spending over 50% of media time online • Of that 50% around a quarter is spent is social media
- 3. Today’s session will cover: Relationships, Relevance and Return in social media Whether you’re part of social media already or have only dabbled, this session is designed to help you: • Get ideas to better define your social media strategy, and • Talk about ways you can ensure your contribution is well received and helps your business. This is a workshop – please get involved – share ideas and experience – ask questions.
- 4. How social are you? Are you comfortable using social media? Is content hard to come by? Are you concerned about return on investment?
- 5. First – take a look at this: #Icebucketchallenge is a great example of the power of social media and its global scale...but not everything has to be this extreme.
- 6. RELATIONSHIPS Social media provides the platform for building relationships with many people interested in what you have to say and in what you sell
- 7. People want to deal with people they trust
- 8. Social media provides platforms through which we can engage with groups of people in real-time
- 9. Engagement is more important than likes
- 10. VS
- 11. Over 70% of people who get a quick & effective company response on social media are likely to recommend that brand to others
- 12. Original source: Kogan Original source: CPA Australia Original source: Reckon Conversation starters
- 13. RELEVANCE Always be listening so you can participate in social media in an authentic and interesting personal way.
- 14. What’s you social media objective? Examples: • Hear what your clients are talking about •To keep in touch with current customers on a regular basis • To find new customers • To connect with other professionals to get advice and share ideas.
- 15. Your clients are talking online – social media is where you can listen to them
- 18. RETURN Monitor your activity to understand what resonates with people and leverage activities that work well to spread your name further
- 19. Consider whether your activities: • Help build trust • Establish you as an expert • Increased awareness of your business • Improved your knowledge • Changed perceptions • Help tell your story • Build community
- 20. ReckonHQ Join us on social media – you’ll find ReckonHQ on: Facebook Linkedin Instagram Twitter Google+
- 21. Through one-on-one conversations online you can make your clients part of your business story and build a community around what your business does.
- 22. THANK YOU Let’s connect on social media Follow on Twitter: @ReckonHQ and @BecKington