Red Bull - Marketing Strategy
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Red Bull, founded in 1987 in Austria, dominates the energy drink market with strong global sales and effective marketing strategies. Its success stems from innovative advertising, events, and a cohesive communication mix that appeals to youth through themes of risk and adventure. This presentation, created by Hrituraj Singh as part of an internship project, analyzes Red Bull's marketing efficiency compared to competitors.
Red Bull - Marketing Strategy
- 2. BACKGROUND Largest market share in Energy drinks Founded in 1987 in Austria Sold in over 166 countries World renowned for Advertising Campaigns
- 3. With so many competitors How did Red Bull succeed?
- 8. EVENTS
- 10. MOBILE MARKETING
- 12. Why is Red Bull’s Marketing strategy best? What makes it efficient?
- 13. It is efficient because It is perfectly integrated
- 14. Coverage
- 15. Contribution Red Bull has become the biggest brand in terms of sales of energy drinks
- 16. COMMONALITY Red Bull’s whole marketing strategy revolves around common theme of risk and adventure which appeals to target youth
- 19. COST EFFECTIVE
- 20. SUMMARY
- 21. DISCLAIMER This Power point presentation was created as a part of Internship project under Prof. Sameer Mathur by Hrituraj Singh, IIT Roorkee Prof. Sameer Mathur IIM Lucknow Hrituraj Singh IIT Roorkee