Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
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The document discusses successful Reddit advertising strategies, highlighting the platform's innovative ad formats and growth initiatives. Key strategies include engaging users, creating tailored ads for specific subreddits, and utilizing humor to maintain audience interest. It emphasizes the importance of genuine interaction and adapting campaigns based on audience feedback to achieve high returns on investment.
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
- 1. Reddit Ads Succeeding Where So Many Have Failed
- 3. 208 Million
- 5. • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed • Shadowbans removed
- 7. • Self Server starts at $20 • CPM based starting at $1.50 CPM • Country - $2.00 CPM • US City - $5.00 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • First come, First Serve • Auctions coming very soon
- 8. • Interest or Subreddit Targeting • Interest = Front Page • http://bit.ly/1O71TTZ
- 9. • Link or Text
- 10. • Create Ads for Reddit • Personalize
- 11. • Engage users • Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
- 12. • Be Engaged • Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
- 13. • Be Creative • Witty titles • Reddit Gold • Reddit only contest
- 14. • Misc Tips • Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
- 16. Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/
- 17. Stayed involved the entire time Light hearted / humor
- 21. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
- 22. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links
- 25. Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing
- 27. 317 Comments Stayed fully engaged Light hearted Friendly
- 28. 317 Comments Stayed fully engaged Light hearted Friendly
- 30. • Brand Awareness • Direct customer engagement • Articles / Links • Awards
- 35. • /r/Toronto • Easy to digest title • 53% Converted • 8800% ROI • 5x Traffic
- 36. Identify the right people to run your campaign Review similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors Know the right format for your audience
- 37. Resources http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/ https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/ https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/ https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/ https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/ http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out http://www.searchenginejournal.com/