Roblox is a social gaming platform with millions of users that uses Redis and a custom Redis Pub/Sub backplane to deliver real-time messages at scale. The system handles over 1 million concurrent connections and delivers 20,000 messages per second. It uses Redis for caching, rate limiting, and as a datastore. The system was designed for best effort delivery without guarantees and limits notifications by user, connection, and message size. It has been successfully scaled through capacity planning and automated testing.