Remarkable Stories of Determined Business Leaders.| The Enterprise World

N.V.K MOHANA committed service specialist
in Capital Market
www.theenterpriseworld.com | APAC Edition | November 2019
REMARKABLE
STORIESof Determined
Business Leaders
Bangalore-
The IT Capital
Of India
N.V.K Mohan
Founder & MD
Bigshare Services
Pvt. Ltd.
Rohan Bhatt-
Empowering Hospitality
& Franchisee Businesses

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Disruptive

Biotechnology plays a vital role in the health sector as well as in the economy. Fermenta
Biotech is a leading manufacturer of Vitamin D3. Have a read and get known about their
quality offerings and their contribution to the biotechnology world.
Whatever the sector it may be, some people always be ahead in every manner. They are the
true motivation for rising entrepreneurs and all of us. The use of technology, strategies and
well management helped them to increase their speed towards the desired goal. They achieved
what they are struggling for, even more than that but still, they are working hard and making
efforts to empower the businesses with various services. The leader is one who doesn’t just sit
back and relax after achieving the desired but the one who thinks beyond the time and lifts up
others.
In this issue of The Enterprise World, Remarkable Stories of Determined Business Leaders,
we feel proud to feature such business leaders who have climbed up ladders of success in the
business world and are empowering others to do so.
N.V.K Mohan, a business leader featured as a cover story in this issue is a committed service
specialist in the capital market. N. V. K Mohan is a leading name in the field of investor
servicing and registrars’ services. Through Bigshare Services Pvt. Ltd. he is providing quality
services to help out clients since 1994. The business journey of Bigshare since inception is a
huge source of motivation for all.
Bangalore is a fourth city with having a maximum number of start-ups in the world. Read
about Bangalore in upshot metros and get known about the diverse culture and technological
importance of Bangalore.
Sometimes we rush into completing as many things as we can in lesser time. Eventually, we
end up with unsatisfactory results. Read an article conveying something important to improve
your work process.
The business world has changed a lot with digitization and modernization. We had come a
long way from the barter system to the currency system. Feed your brain with some interesting
knowledge about early monopolise in specially featured fact page.
Be not afraid of growing slowly, be afraid only of standing still.
Happy Reading!
From Editor's Desk
A boss has the title. A leader has the people!
Rushikesh Deshpande

www.silexpro.com
INNOVATION, BEYOND IMAGINATION
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maximizing interaction and collaboration.

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Rushikesh Deshpande

Mr. Prakash Sinha FCA and Mr.
Sachin Sinha FCA founded Prakash
Sachin & Co. in 2004. It is a
reputed firm of Chartered
Accountants with a perfect blend of
experienced & young minds, an
active and talented team with a
robust network of Associates.
environmental solutions.
Mr. Rajinder Singh is the founder
and Managing Partner of Lex
Jurists - Advocates & Solicitors. He
has extensive experience in
criminal litigation and has served
as a counsel in some of the most
publicized cases in India. Over the
years, Mr. Singh has earned a
formidable reputation in criminal
law practice. He has been the Legal
Coordinator of the Rape Crisis
Intervention Centre of Delhi Police
for 8 years.
In an interview with Malika Sadani,
Founder and CEO at Moms Co.
read out her journey from the
inception of the company. Her
quest has got her to use the best
pregnancy and baby care products
available globally, and at The
Moms Co., her constant endeavour
is to create the same high-quality
natural products in India.
Most companies today focus on an
efficient HR department or seek
consultancy somewhere. Mr.
Minnat Hashmi founded iTech
Leaders in Spotlight
Featuring for the cover story is
N.V.K Mohan. The main motive of
the capital markets is to raise funds
and to discover the intrinsic value
of the businesses with improved
transactional efficiencies. This goal
is achieved as the capital markets
bring together entities that hold
capital and businesses that seek
capital, thereby providing a
platform for these entities to
exchange securities.
This issue of The Enterprise
World, Remarkable Stories of
Determined Business Leaders
features,
Having realized the importance of
investor servicing and Registrars
Services, N.V.K Mohan set up
Bigshare Services in 1994.
Bigshare Services Pvt. Ltd is in the
BFSI segment and specifically into
the capital market, handling the
important responsibility of
shareholder servicing and
compliance requirements.
Fermenta Biotech Ltd. (FBL) is one
of the leading manufacturers of
Vitamin D3 globally, headquartered
in Thane, Maharashtra. FBL has
become a multifaceted organization
with a high degree of focus on
research, development and product
delivery in the field of
biotechnology, pharmaceutical, and
Working with big law firms for so
long made Mr Bhumesh Verma
(Managing Partner) realise that
there was scope for more personal,
accessible and customised legal
services and this culminated in the
creation of Corp Comm Legal.
Corp Comm Legal is a boutique
Indian law firm with its
headquarters in New Delhi and
associate offices in other major
Indian cities. On international
assignments, they work with
foreign law firms on a non-
exclusive basis.
Solutions with a vision to become a
world-class leader in Human
Resource Recruitment, staffing, and
IT solutions providers. Mr. Minnat
is an inspiring businessman with a
creative mind and heart full of Art.
He has been aspired by the ‘Young
Entrepreneurship Award 2016’ for
his dedication to the business
world.
In a candid talk with Mr Rohan
Bhatt, CEO at Square Consulting,
discover the landscape of
Hospitality, Restaurant and
franchisee businesses. To empower
such businesses and help them to
grow SQuare Consulting (India)
provides different business
solutions. His success story is a
true motivation for entrepreneurs.

BHUMESH VERMA
An end-to-end Legal Solutions Provider
FERMENTA BIOTECH
Poised for Growth
MINNAT HASHMI
Facilitating Perfect Resource Delivery
PRAKASH SINHA & SACHIN SINHA
RAJINDER SINGH
Rohan Bhatt
Malika Sadani
Upshot Metros
Did you know?
“Delivering Solutions – Professionally”
An eloquent leader in legal practices
Empowering Hospitality &
franchisee businesses
THE Moms Co. Made With Love
Bangalore, The IT capital of India
How Doing it All Gets Nothing Done
Early Monopolies
How to Optimize Your Daily Decisions
CONTENT
N.V.K MOHAN
A Committed Service Specialist
In Capital Market Cover Story
Interviews
From The editor
08
14
18
30
34
42
22
46
26
38
40
50

N.
N.V.K Mohan
Founder & Managing Director
Bigshare Services Pvt. Ltd.
08 November 2019

.v.k MohanA COMMITTED SERVICE SPECIALIST IN CAPITAL MARKET
transactional efficiencies. This goal
is achieved as the capital markets
bring together entities who hold
capital and businesses who seek
capital, thereby providing a
platform for these entities to
exchange securities.
Having realized the importance of
investor servicing and Registrars
Services, N.V.K Mohan set up
Bigshare Services in 1994.
Bigshare Services Pvt. Ltd is in the
BFSI segment and specifically into
capital market, handling the
important responsibility of
shareholder servicing and
compliance requirements.
We feel we can establish
complementarity with
bigger global players
who have objectives to
gain foothold in the
Indian market
“““
he Capital Market is a place
Twhere entities with funds
invest their money, and
businesses in need of funds find
their investors. It is a supply chain
between two entities, the investors
and the businesses who seek
investments. Investors include
people from the retail sector, or the
institutional investors. And those
who seek these investments are
businesses, and sometimes the
government.
The main motive of the capital
markets is to raise funds and to
discover the intrinsic value of the
businesses with improved
COVER STORY
www.theenterpriseworld.com 09

Prior to setting up Bigshare, Mr.
N.V.K Mohan worked as Vice-
President with Canbank Financial
Services Ltd. (CANFINA) since its
inception in 1987 and was assigned
specific responsibility of starting
the Data Processing Centre at
Mahim, Mumbai for carrying out
Registrar & Transfer Agency
activities. As head of CANFINA's
Registrar & Transfer Agency
Division, he was responsible for all
it’s operations and profitability.
BSPL was incorporated as a Private
Limited Company with Registrar of
Companies, Mumbai, on February
11, 1994 with the main objective of
providing investor services in the
Capital Market. In the same year,
Bigshare got registered with
Securities and Exchange Board of
India (SEBI) to act as Category I
Registrars to Issue and Share
Transfer Agents. Since 2003 the
Company also started servicing
clients and their shareholders from
its Hyderabad office and
subsequently opened offices at New
Delhi and Ahmedabad also.
Bigshare is amongst the top 3
Corporate R&T Agents in India and
was Ranked as #1 by Prime
Database for the maximum number
of equity public issues handled in a
year (For FY’s 2014-15, 2015-16,
2016-17, 2017-18 and 2018-19) as
Registrar to the Issue. It’s current
clientele exceeds 2500 Corporates
which includes MNCs, PSUs,
Banks and Blue chip Corporates.
The Company has handled more
than 500 Public/Right Issues and
Open Offers so far.
About the Company
From being a player who entered
when there were as many as 200
players, some being well
Stepping into the vibrant and
complex capital market as a service
provider, one has to facilitate all the
capital needs properly and with
agility. In addition, it all comes
with some or the other challenges.
Bigshare Services too had its share
of challenges when it started. Mr.
NVK Mohan being a first
generation entrepreneur in his
family, and also being the sole
Executive Promoter, the biggest
challenge he faced was of
organizing the required capital and
getting on board trained executives.
established, Bigshare could rise to
be the among the top 3 service
providing agents. This is the key
achievement of Mr. NVK Mohan’s
entreprenal journey. The single
desire to be among the top players
with wide recognition and respect
in the industry with delivery of
best quality services at each and
every time remains the driving
force of his company. He says, “I
am a strong believer of constant
vigilance and supervision. Being a
student of engineering, I firmly
believe that if left alone only
‘entropy’seeps in any
environment.”
When Mr. NVK Mohan set up
Bigshare Services, there already
were other players in the capital
market, who were offering the same
services. This posed the next big
challenge, to differentiate Bigshare
services from others. The biggest
turning point for BSPL came when
they adopted services related to the
dematerialization of shares in
1996/97. The faith in the market to
adopt to this epoch and path
breaking technology helped BSPL
to reap in more business from many
marquee clients. • Processing of
Transmission/Transposition/Consol
Bigshare offers services under
various domains. These include
IPO’s/FPO’s, SME IPO’s, Rights
and Bonus Issues, Fixed Deposit
and many more associated services.
• Recording of Change of address,
Bank Mandates and ECS requests
received from investors in physical
mode.
Bigshare is focussed on shareholder
servicing and compliance
requirements associated with it. As
a player which entered into this
servicing only in 1994, when there
were many already established
players, BSPL knew from the
beginning, the importance of
personalized services coupled with
adoption of innovative
technologies. Though a small
player in 1996, still they invested a
substantial amount by borrowing
from the banks to have the
dematerialization facility. They
adopted the latest Microsoft
technologies for servicing by
middle of 2000, though all other
players including the large and
established players were still using
old programming tools like
Foxpro/Cobol.
The Service Portfolio
♦ REGISTRARS AND
TRANSFER AGENTS
SERVICE-
• Recording movement of investor
holding and their basic information
including their specimen signatures
in electronic media.
• Recording of change in the form
of holding i.e. conversion of
physical holding into electronic
holding (Dematerialization and
Rematerialization)
10 November 2019

idation of holdings.
• Issue of Duplicate Share
Certiﬁcates.
• Registration of Legal documents
such as Power of Attorney, etc.
• Investor Services including
providing investor related
information, across counters
through written communication and
through telephone and via e-
mail/mobile app.
• Registration of Nomination
• Disbursement of cash and non-
cash Corporate beneﬁts which
includes Dividend/
Interest/Redemption Payments.
♦ DEPOSITORY
CONNECTIVITY SERVICES
BSPL is connected to both
Depositories i.e. National
Securities Depository Limited
(NSDL) and Central Depository
Services (India) Limited (CDSIL)
and provides electronic
connectivity interface to unlisted
Corporate clients. BSPL also
provides this service to large
number of clients for Debt
Instruments of Private and Public
Limited Companies. The main
services include :
• Interacting with NSDL/CDSL for
ISIN creation/activation
• Interacting with Depository
Participants and other entities
• Dematerialisation and
Rematerialisation
• Carry out Various Corporate
actions
• Reconciliation of electronic
holding
BSPL has acted as Registrars to
♦ INITIAL/FOLLOW ON
PUBLIC OFFERS – REGISTRY
RELATED SERVICES
If only
your client
is happy and
doing well,
you will
do well.‘‘‘‘‘‘

• Data Capture & Preparation of
Basis of Allotment
• Handling Public Issue of Bonds
• Commercial Papers
• Uploading of data to Depositories
for crediting securities
electronically
• Dispatch Share
Certificates/Intimation letters
• Filing of Return of Allotment
• Attending to post Issue Investor
queries
• Prepare Allotment Register, Print
Share Certificate/Refund Orders
• Reconciliation of Refund
payments
• Periodic submission of Reports to
Regulatory Authorities
Bonus Issues
• Setting the Record in Depositories
• Print & Dispatch of Bonus Share
Certificates/Intimation Letters
• Printing & Dispatch of CAF with
letter of Offer
• Facilitate Listing
• Upload of data to Depositories for
crediting securities electronically
• Collection of Daily
subscription/Final Certificates and
Application Form
• Facilitate Listing
• Attending to post Issue Investor
queries.
♦ OTHER RELATED
SERVICES
• Private Placement of Bonds
• Assisting clients on Start up
listing
• Certificate of Deposit
The company believes in Ethical,
transparent and law abiding
practices with all its stake holders,
whether it is the client Company,
Investors, Staff or Statutory
agencies or other related parties. In
order to follow the above in letter
• Collection of Data and Forms
from Banks/SEs
• Facilitate and establish
information flow system between
clients, Banks and Managers to the
issue.
Post Issue Activities
• Periodic Report submission to
Regulatory Authorities.
• Liaise with clients and Issue
Intermediaries
Activities during the Issue
• Attending to post issue Investor
queries.
Rights Issues
Pre-issue Activities
• Data validation
• Liaison with Regulatory
Authorities such as Stock
Exchange(s).
• Dispatch of Refund orders/Share
Certificates/Credit Advise.
• Uploading of data to the
Depositories for crediting of
securities electronically.
Initial/Follow on Public offers both
through fixed price process and
Book Build process for a number of
clients in Main Board and SME
Segments. The IPO registry related
services include:
• Reconciliation
• Facilitating Listing.
• Provide Allotment Alternatives in
consultation with Merchant Banker
and Regulatory Authorities.
• Helping Clients to get the 1%
refund.
• Sending instructions to Banks
• Redressal of Investor queries
• Reconciliation of Refund
payments.
♦ RIGHTS & BONUS ISSUES -
REGISTRY RELATED
SERVICES
and spirit, the company has various
internal committees.
Bigshare is now proposing to take
forward their services by focusing
on the delivery of best quality
services by merging technologies.
They are focusing on the servicing
of Small and Medium enterprises
(SME’s) and also the
dematerialization work related to
unlisted companies.
In line with their entrepreunal
tradition and growth objectives,
Bigshare is constantly engaged in
evaluating opportunities to leverage
these competencies. As such
,expansion programs to move into
other areas within financial services
domain are also on the anvil.
Bigshare is also considering
various new areas thrown open
with the Indian economy gaining
momentum. Strategic alliances and
investments are the natural next
stop, having established a strong
track record in the past 25 years.
• Data management
• Customer service, and
• Records management.
Bigshare’s Core Competencies
are centred around:
One of the key factors for the
strong track record in the domain of
their operation is that they stand
strongly to uphold the regulatory
environment that they operate in.
Despite the ups and downs that the
Indian capital markets have
witnessed in the last three decades,
Bigshare is amongst a handful of
financial services intermediaries,
who have an unblemished track
record with the regulators. This not
only ensures safety and security of
all stakeholders, but also provides
confidence to the regulators .
12 November 2019

His biggest inspiration came from
the former Executive Director of
Canbank who trained his thinking
process with quotes like “ Slogging
only gives Sympathy , only results
will give you rewards.” His another
fellow agency Managing Director,
where he briefly worked, made him
to practice “ Not to have strong
likes or dislikes, be like a water
drop on a lotus leaf”. This has
helped him to hire employees
without any prejudices depending
Mr. NVK Mohan-
Leadership
Pvt. Ltd. comprises of :
1. N V K MOHAN
3. LORI LIVINGSTON
2. N B PRASAD
In the current economic
environment where the government
is encouraging various initiatives
under Make in India, Bigshare
Services has been proud to create
its own internal software platform,
to run the capital markets service
offering. This ensures that they are
quick to adapt the ever changing
regulations, with the speed that
none of the competitors can match.
Apart from this, Bigshare also
provides opportunities to their
technology service partners with
unique opportunities for innovation
and system design.
Not only customers and
shareholders, but also the
employees and suppliers have been
serviced continuously, and
Bigshare therefore enjoys long
relationships with all of these
stakeholders and they form a large
part of the strength that the
company has gained in 25 years.
“Stakeholder welfare has been the
cornerstone of our organisational
value system.”
The Team
The Board of Bigshare Services
Bigshare provides a culture of
commitment and the opportunity of
learning to all its employees
whatever position they may hold.
In fact Bigshare has emerged as the
supplier of trained manpower in the
area of their specialization.
Bigshare tries to help the client in
whatever way possible. In a service
industry like this, it is not sufficient
to deliver good service to your
clients; you should also become an
in-house consultant/Advisor and
must be in a position to guide the
client if asked so.
upon the competency and also take
the success and failure in equal
measure.
He believes that as an entrepreneur
one should have a mix of all skills
related to domain knowledge,
marketing, finance and execution
ability. He understood in early part
of his entrepreneurship that an
employee turned entrepreneur like
him will face capital and trained
manpower constraints till the
business establishes
The company’s guiding
principle has always been-
TO WORK
FOR TOTAL
BY PROVIDING
STAKEHOLDERS
SATISFACTION
TOP QUALITY
SERVICE.
of all the‘‘

BHUMESH VERMA
veryone thinks of starting
Eon his / her own at some
point or the other in life. It
is the ultimate dream of all first-
generation lawyers, particularly
those who are proficient in
relationship building and are
confident of generating business on
their own.
Working with big law firms for so
long made Mr Bhumesh Verma
(Managing Partner) realise that
there was scope for more personal,
accessible and customised legal
services and this culminated in
creation of Corp Comm Legal.
Corp Comm Legal is a boutique
Indian law firm with its
headquarters in New Delhi and
associate offices in other major
Indian cities. On international
assignments, they work with
foreign law firms on a non-
exclusive basis.
An end-to-end Legal Solutions Provider
Remarkable Stories of Determined Business Leaders
14 November 2019

have to climb stairs whereas those
with a silver spoon manage to get
best internships, placements and
what not by pulling some strings
here and there. Mr Bhumesh
Verma, Managing Partner at Corp
Comm Legal says “I remember a
first gen lawyer friend being
snubbed by another one (with a
privileged background) in Supreme
Court, telling the former “it will
take some years for you to get
here”. However, in the long run, it
is your own efficiency and delivery
of service that matters – all other
factors get decimated sooner or
later. Luckily, I was always
working among very learned
colleagues all the time, who had no
bias towards a privileged
background and it helped me a lot
in my career.”
Today, it has become fashionable to
flaunt one’s underprivileged
background to gain sympathy – be
it TV talent shows or LinkedIn and
so on. However, Bhumesh says that
his generation worked much harder
even they had no rich parents to
support 5 year courses at private
universities, no internship or
placement opportunities, no stipend
working with litigation lawyers, to
name a few impediments but
without complaining and
professionalising Indian legal
profession to global standards.
Today’s struggles are of a different
The space for boutique law firms
considering big firms are
becoming bigger and bigger
However, some big firms get
inflexible after a certain time,
working like factories, having
monthly targets, budgets, resultant
burnouts. At times, they may not be
receptive or attentive to smaller
matters nor ready to invest in long
term relationships. It also cuts both
ways - not all clients can afford the
big law firms nor can the latter
devote their best resources for
smaller deals and matters. Even
Corp Comm Legal gets so many
job applications from all big law
firm lawyers, be it associates,
senior associates or partners
because of burnouts and other
issues.
kind. Sometimes, it seems amusing
for law students to argue “I have
spent X amount on my education, I
must get a minimum Y amount of
remuneration”. One needs to
understand that your education
spend is not a fixed deposit or a
mutual fund investment, assuring
you a fixed or guaranteed return.
You have to earn every penny in
the profession with hard work;
impatience doesn’t make it any
better.
It is a global phenomenon of big
law and boutique firms coexisting
and complementing each other.
First generation lawyers with no
family background in legal
profession or contacts have always
had it hard, be it now or long back.
They have to work extra hard to be
recognised and appreciated. They
The challenges
Corp Comm Legal also has a global
network of boutique law firms to
provide seamless services to clients
all over the world. In association
with its global network, Corp
Comm Legal provides end-to-end
legal solutions to its domestic and
international clients, be it M&A,
corporate advisory, due diligence,
litigation, arbitration, IPR, HR,
compliances and so on. The clients
can be assured of same level of
services across the world with
excellent turnaround time and
genuine estimate of billing.
BHUMESH VERMA
Managing PartnerIf you are
hardworking
and efficient,
you will
definitely have
your place
under the sun
even if it
takes time.
Always believe
in
'Apna Time
Aayega'!
‘‘‘‘‘‘ CORP COMM LEGAL
‘‘‘‘‘‘

Education initiatives
legal education standards in the
country. This would never have
been possible in a big law firm. We
guess none of his contemporaries
working in any other law firms can
boast this much.
Corp Comm Legal is also a
knowledge partner with some of
the best Indian legal education
institutions to impart practical
training sessions / credit courses for
their students. It also encourages
and engages students from such
institutions in researching and
writing with it. Corp Comm Legal
team works on students’
submissions and often publishes
their research in journals / websites
in students’ names.
Global network of law firms
Corp Comm Legal has tied up with
like-minded relatively smaller firms
from India and abroad and brought
them under a common platform
‘Global Business Lawyers’
League’. Most of the promoters of
these firms have been partners with
big international law firms or in-
house counsel, started on their own
and offer world class services with
more personal attention and
customisation.
In India, smaller firms face
competition even from biggest of
law firms which could resort to
undercutting, predatory pricing and
so on just to throw the competition
out of the market and capture work
for their bench strength. Most of
the industry forums are virtually
cornered by bigger firms by
sponsorships and other means.
About the state of competition in
law firms’ space
Smaller firms lack such visibility
and avenues for showcasing their
abilities. The government provides
encouragement and incentives to
industrial MSMEs but no such
avenues are available for smaller
law firms and they are left to fend
for themselves.
The Future
Corp Comm Legal is at the cusp of
a great future. With recent legal and
economic reforms initiated by the
government, better days are
certainly ahead for Indian legal
profession. India’s place as a
preferred FDI destination is bound
to be further cemented and they
foresee a lot of growth in domestic
and international assignments. With
a mandate not to open up any new
law schools for next few years,
there is an effort to streamline legal
education as well. The professional
standards will certainly get better.
However, we have to live with it –
a free economy is order of the day.
This is one of the reasons for
assembling a global network of
smaller firms to have a collective
say in such adverse atmosphere.
Corp Comm Legal is growing bit
by bit and are optimistic about the
future. After all, Rome was not
built in a day!
Therefore, Bhumesh feels that there
is a sweet spot for small / midsized
firms to cater to a wider range of
clients with more attention and
flexibility in fee and emphasis on a
balanced life for lawyers. In
smaller firms, the clients actually
get to work with the person they
want to work with, have direct
access and say in handling of their
matter. There is no padding up of
fee or loading of lawyer’s fancy
office / software costs and so on.
Remember, biggest actors and
players are among richest people
list because we buy the products
endorsed by them. Next time you
feel impressed by an amazing office
or gadgets of a lawyer or a law
firm, remember clients pay for it!
Switching to a boutique law firm
format
The transition is both challenging
and interesting. The challenge lies
in being an initiator and executant
of workflow at the same time –
most of the lawyers in big law
firms play the second part whereas
the promoters are rain makers.
It is interesting in the sense that
you get a sense of credit,
accomplishment and satisfaction
about everything you do – even if
you make X revenue (howsoever
small amount it is), it belongs to
you and your team and you are in
charge of its distribution.
Switching to your own also
provides you flexibilities to
pursue your passions – for
example, in last 2 and half years,
apart from regular practice,
Bhumesh has addressed thousands
of students in classrooms and
online, written 350 articles, 3 books
and done his bit in improving the
16 November 2019

Get Life
onlineonlineonline
Street CriesT h i n k . C r e a t e . P r o m o t e
www.streetcries.com

FERMENTA BIOTECH
India is among the top destinations
for biotechnology in the world,
with around 3% share in the
worldwide Biotechnology industry.
FBL has become a multifaceted
organization with a high degree of
focus on research, development and
product delivery in the ﬁeld of
biotechnology, pharmaceutical, and
environmental solutions.
iotechnology, a technology
Bbased on biology has
always been a lifesaver for
the human being. Biotechnology
heals, fuels and feeds the world.
Fermenta Biotech Ltd. (FBL) is
one of the leading manufacturers of
Vitamin D3 globally, headquartered
in Thane, Maharashtra.
The company’s operations are
headed by Mr. Prashant Nagre
(CEO) who aims to take the
business to newer heights.
Poised for Growth
18 November 2019

FBL has also widened its marketing
and distribution footprint to cater to
more than 300 customers spread
across more than 50 countries.
• Manufacturing Capacity: FBL has
focused on enhancing its
production capacities to address the
growing consumer demand.
possessed the right capacity for the
right market environment. Since
this rebound was the result of
China's Blue Skies Policy that
resulted in a number of their
manufacturing facilities having to
shut down, FBL was able to
provide a larger output for a wider
market.
Over the years, FBL has undertaken
various initiatives for ensuring
sustainable growth, as follows:
Mr. Nagre admires Ratan Tata – he
has built the Tata brand to
exemplify not only excellence but
also responsible business values
Recent developments
The investments in capacity
building, together with the
conducive market conditions, have
reflected in the turnover, which has
doubled from 2016-17 to 2017-18
and further grown in 2018-19. The
profit and EBITDA margins are
reflective of a healthy bottom-line.
Reason Behind Company’s long-
standing success
• Operational Excellence: FBL has
VITAMIN D
Products & Services
• Business Development: FBL is
engaged in working with a high
sense of customer proximity, and is
committed to servicing all its
customers
• Logistics Support: FBL
endeavours to provide on-time &
in-full delivery. All these initiatives
resulted in preparedness to
capitalize on opportunities
• Functional Improvements: It has
invested in cutting-edge
technologies to enhance operating
efficiency that reflects higher
product quality and lower costs.
• Value-added Formats: It widened
the product mix to address the
growing needs of customers and
widened its presence across a larger
number of global markets
• Regulatory Strengths: It
strengthened compliances that
enhanced assuredness of supply,
quality and process integrity.
Further, it received approvals from
international customers and
initiated supplies of Vitamin D3
from Dahej
invested extensively in
strengthening its business across
the range of its operations and also
in capacity building across different
market cycles as well.
FBL possesses proprietary
technology for Vitamin D
manufacturing. It possesses a
In early 2017, FBL had invested in
Vitamin D (human and animal
feed) capacity building. The
investment enhanced its Vitamin D
capacity and was soon validated:
when the market for Vitamin D3
animal feed revived, FBL
The company
Triggering Point for its growth
FBL’s manufacturing facilities in
Kullu and Dahej are certificated by
global accreditations and its world-
class R&D centre is located at
Thane.
Apart from Vitamin D, FBL is
engaged in the manufacture of
other specialty APIs, enzyme
technologies for antibiotic
synthesis and also offers integrated
biotech-based as well as
engineering environmental
solutions.
PRASHANT NAGRE
CEOOur world is
built on
biology and
once we begin
to understand
it,it then
becomes a
technology”
- Ryan Bethencourt
‘‘‘‘‘‘
‘‘‘‘‘‘
Fermenta Biotech

FBL expects to derive growth
through a growing presence in the
manufacture of products addressing
the growing preventive health
sector, by enhancing nutrition
affordability the world over. The
most effective way of doing so
would lie in positioning FBL as the
one-stop destination for
nutraceutical ingredients such as
minerals, antioxidants, and other
such products.
B. Investing in capacities &
capabilities
billion in 2017 to US$18 billion in
2025, registering a growth of 21%
per annum.
With a career spanning 26 years,
He possesses experience across
various spheres encompassing
Pharmaceutical, Biotechnology,
Human and Animal Nutrition
domains.
FBL has invested extensively in
scale during the last decade –
supplementing its capacity at Kullu
with additional capacity at Dahej
and at Saykha (expected to
commence operations shortly),
completely transforming the base
of its manufacturing pyramid
Pharmaceuticals and
Mr Prashant Nagre: Profile
He has been associated with FBL
for almost a decade, leading
strategy and overseeing the day to
day operations of all three business
verticals viz. Biotechnology,
Mr. Nagre holds a Degree in
Pharmacy along with a Master in
Management Sciences degree and
is a Gold Medallist Post Graduate
Diploma holder in International
Trade from the prestigious Indian
Institute of Foreign Trade (IIFT),
New Delhi.
Mr Nagre’s views on constant
vigilance - Constant vigilance
should be a part of the corporate
strategy – if not practiced, it
becomes a need!
Environmental Solutions, as well as
focusing on further building and
developing the various strengths of
FBL i.e. Manufacturing, R&D and
allied activities.
FBL has been Great Place to Work-
Certified ™, a recognition
considered the ‘Gold Standard’ in
‘Employer of Choice’ recognitions
and awarded to less than 50% of
the participants every year.
Human Capital: FBL’s strength
This substantiates the
management’s belief that FBL
provides a stimulating and
rewarding environment whereby
employees foster a sense of pride
and reinforce organizational values.
It reflects the inclusiveness,
engagement, and trust that are
ingrained in the company’s ethos
and culture.
FBL delivers specialized
technologies through its enzyme
portfolio across the
biopharmaceutical product life-
cycle for manufacturing beta-
lactam antibiotics. Its expertise
range from microbiology to genetic
engineering, fermentation to
enzyme purification, enzyme
immobilization to enzymatic
synthesis and polymer beads
development to scale-up synthesis.
It is focussed on clientele from
private institutions (commercial &
residential developers, hotels,
resorts, and dairies) by providing a
blend of biotechnology and
engineering solutions
worldwide distribution network for
a variety of applications such as
pharmaceuticals, dietary and
nutritional supplements, food,
veterinary and rodenticides.
The Indian nutraceuticals market is
expected to grow from US$4
A. Positioning as a nutraceutical
ingredient supplier
FBL’s environmental solutions
business addresses national
environment priorities related to
wastewater and solid waste
management and treatment.
Building on the growth
momentum
INTEGRATED
BIOTECHNOLOGY
OTHER NICHE APIs
ENVIRONMENTAL SOLUTIONS
The company’s core strength lies in
harnessing cutting-edge technology
to manufacture world-class quality
APIs. It manufactures
Phenyramidol hydrochloride and
silicon powder (Activated
Dimethicone Powder) for its
customers all across the world.
20 November 2019

Mastering the art of horology through
timeless craftsmanship and expert designs
www.titan.co.in

Rohan Bhatt
CEO
Square consulting
Interview with The Enterprise World
22 November 2019

Rohan Bhatt
Empowering Hospitality & franchisee businesses
· What is the reason behind your company’s long-
standing success?
both, had to be managed. This is what made the initial
years extremely difficultly and challenging.
· Which was that point that triggered the growth
of the company?
We were working or rather struggling for business in
our initial years and we managed to score a consulting
contract for a client who wanted to launch a new
restaurant / café kind of model in 2009. Square
Consulting was already a functional business for 2
years. We were doing freelance consulting for a host
of clientele. This project gave us the breakthrough and
we started to explore Business and Franchise
consulting for retail business. 2013 was the year when
we started specialty Hospitality consulting services
with the intent of launching brands.
The primary target has been and will always remain
the satisfaction of our patrons/customers and clients.
The culture of SQuare Consulting is that of a start-up
when it comes to doing our work and a corporate
SQuare Consulting (INDIA) was founded with the
vision of assisting businesses
and helping them with solutions
to their problems.
· What were the initial
challenges you faced?
A market like India there is a lot
of businesses that have their
methodology of working which
they are extremely comfortable
with and do not want any
external consulting assistance to
run their businesses. When we
started as a Business Consulting
company, we faced market
resistance from the traditional
businesses that were hesitant or even ignorant of the
whole concept of consulting services or an external
person trying to help them out. Then there was the
problem of sustenance of the company in itself or the
business where all the tasks of business development,
as well as the availability of the core consulting team
While the business world is changing its
attire digitally, many opportunities are
rising for entrepreneurs to expand
businesses. Hospitality, Restaurant and franchisee
businesses are not behind in this race. While setting up
a hospitality business, restaurant business or a
franchise business entrepreneur may come across with
problems that they don’t have solutions. To empower
such businesses and help them to grow Mr. Rohan
Bhatt, the CEO provides different business solutions
through SQuare Consulting (India). His success
story is a true motivation for entrepreneurs. In a talk
with him lets discover more about SQuare Consulting
and his business journey.
Launched Turn Key
Solutions for Projects
Entered Hospitality
Consulting and Franchise
Consulting Industry and
helped create Success stories
Grabbed local brands’ attention to
encompass organised Management
Consulting ideas to small time
businesses
A JOURNEY THROUGH THE TIMES, NOT LOOKING AT SLOWING DOWN
Surging ahead with
Aggression while keeping the
momentum to raise the bar
Launched the Marketing
Consultancy and Brand
Consultancy into the bouquet
of services offered
Explored Franchise Consulting
scenario with National and
International BrandsSQuare Consulting founded as
a Business Consulting
company

· Which are the new areas that are being
explored in the real estate market?
We try and explore properties with better
future potential and believe inactivation of
locations with high footfall inducting business
models that can draw crowds. The spending of
the customers at any business or brand is
directly proportional to the perception of value
for money by the end consumers. The modern
consumer does not mind driving a little longer
to a location that has an appropriate parking
area and good street visibility for a business.
Our property selection criteria are highly
stringent and meticulous by design to enable the
selection of the best property crossing the minimum
threshold for getting approved for doing business.
The real estate market in India has always been a
tricky thing to come around. Desirable properties are
always premium, to begin with, and many at times it
has been seen that usage of the real estate is not
optimal when it comes to most businesses. We take
these kinds of challenges seriously and our team of
experts and designers make it a point to develop
properties with the most optimal utilization of the
premium real estate.
Leadership
· What do you think are the responsibilities of an
entrepreneur?
In my personal opinion, the most important
responsibility of an entrepreneur is to create value.
Value creation might be a simple act of converting a
potato into a chip, value creation might be taking a
team of relatively fresh talent and nurture them to
develop them into a team of professionally qualified
human resources or it can be taking something like a
single unit food brand and converting it into a chain of
stores.
· Can you please brief us about your professional
experience?
I have been a sales and marketing guy for the better
part of my journey, I jokingly say this a lot but once a
salesman, always a salesman. I was 13 when I
accidentally sold my first insurance policy when I was
taken by my father who is now retired at work with
him on a school vacation. So that became the turning
· How do you think is the real estate market
evolving?
· How do you decide to take the company a step
further in terms of your services?
Their Services
It is said that a single image speaks more than
thousand words, so here are our statistics
when it comes to an organized way of working with
SOP’s and KRA based task scheduling. We also apply
practical Key Performance Indices on various aspects
of the business to monitor the quality and consistency
of our projects.
· What are the services the company focuses on?
How are your services different from those in the
market?
We apply thought to the needs of the business of our
clients and make sure that those needs match the ones
the market is expecting them to offer. A simple
understanding of the bottom lines and value addition
for everyone brings about an inclusive growth strategy
and a holistic approach towards business process
development for every client is something that takes
us one step further with our services.
· How have the company graphs changed since the
foundation? Can you share a few statistics?
The company basically deals in 3 major verticals;
Hospitality Consulting – Setup and operations of new
and existing projects in the Hospitality and Restaurant
Business, Franchise Consulting – Assisting new and
existing businesses and people become brands in
themselves and try and convert them into sellable,
sustainable franchisees, Retail Consulting – Helping
businesses understand the dynamics of Retailing or
Sales where selling a product/service becomes a
smooth and streamlined process.
24 November 2019

· Can you tell us which your favourite book is?
And your favourite part of the book.
I am a big fan of a little-known book by Robin
Sharma – A Leader who had no title. The best part
about this book is that it follows the Robin Sharma
style of teaching something with a fable-like setting
but the thing that sticks on to me from the book is the
way the unorthodox leadership and just the
willingness to do something is more important to all
the 4 leaders of the protagonist’s story. This idea stuck
on to me then and still I believe in doing what has to
be done rather than doing what I want to.
I truly admire Bill Gates the most as in my opinion he
is the perfect example of what makes a great
businessman. Never losing sight of the purpose and
never stopping is a virtue that makes me admire him
the most.
Simple answer,
· One person, who you admire the most?
A business story that is most inspiring to me is the
story of Ray Kroc and the Mc Donald’s brothers
where a milkshake mixer salesman sees opportunity in
helping a duo of brothers do something about their
amazing business model and wants to grow with them
to face multiple issues of hostile behavior from the
very same duo who later have to give up against the
legendary man behind Mc Donald’s as we know it.
· Whose business story do you find the most
inspiring?
Don’t be the Rat. Be the Cat in a rat race.”
· It’s a rat-race out there. How do you cope with
that?
· What are the key achievements of your
entrepreneurial journey?
We do not have a fixed team, to begin with, each
project has a set of requirements and skill set that
needs to be in place. So, we target the kind of
employees we want for each of our projects by
handpicking talent from various parts of the country
and various sources. We try and bring them on board
with the pre-joining training programs and workshops
that help them in understanding what we expect out of
them and what needs they have in terms of their
training program. This creates commanding loyalty
and enormous support to the system. We work for our
team growth, which includes both our clients and
employees.
A client that had worked with us in 2013 had a model
that needed assistance from our end. We helped the
brand out and even opened up 2 franchise units for
them. Then for almost 5 years the band went on its
growth trajectory and managed to open as much as 25
units on their own. A lot of these units shut down due
to the common issues between franchisees and
franchisor brands. Later, the brand reproached us and
made sure that the company hands over all of the
control over the administration and operations to
SQuare Consulting (INDIA). This confidence of the
client in our capabilities as a company to help them in
the worst possible time for any brand is what makes
us happy about what we do. We help people in trouble
and that is who we are and shall remain.
We have managed to help more than 50 clients across
different industries ranging from small start-ups to
national and international clients with large turnovers.
We also undertake start-ups under our start-up
incubation packages where we do pro-bono consulting
for them till the time they kick-off. We are working for
the industry and the economy at large, thinking about
our company and its growth is not going to be healthy
in the long run. We are looking to empower our
industry and then the industry will take care of our
needs.
· How do you look after your employees? What
makes your team unique?
point for me when my love for sales started showing
first. I have sold many things over the years, now we
sell dreams of owning and growing a business.
· Is there any special experience with your clients
you would like to highlight?
‘‘ ‘‘

B A N G AB E N G A
Upshot Metros
26 November 2019

A L O R EA L U R U

The IT capital of India
A city with a big history
In the scenario of the Indian economy, Bangalore city plays an important role. It is said to be a silicon valley of
India. Over 67000 registered IT companies are there in Bangalore IT corridor from which 12000 companies are
full time working companies and remaining are shelf companies. 456 multinational IT companies have their
centers in the city. About 75% of IT professionals from total in India work in different Techno Parks of the city.
Major IT companies like Infosys, Wipro started back in the ‘90s in Bangalore. Back in 1985, Texas Instruments
became the first multinational company that formed its base in Bangalore. Well-known unicorns such as Ola Cabs,
Myntra, Flipkart, Baiju’s and Quickr are originated at Bangalore. 98% of software exports are from Bangalore.
The city with a lot of historical importance has seen many rulers. In 1537, Kempe Gowda a feudatory of the
Vijaynagara Empire constructed a mud fort in Bangalore. Shahajiraje Bhosle took over the Bangalore while
working for Adil Shah. After winning Bijapur Sultanate (Empire) sold Bangalore to Mysore Kingdom’s ruler
Chikka Devaraja Wodeyar. Wodeyar gave Bangalore to his Dalvoy which means Commander in chief Hyder Ali.
After the death of Hyder Ali, Tipu Sultan proclaimed himself as a sultan by taking over the empire of weak
Wodeyar. British Army captured the Bangalore fort and made it center for British resistance and Tipu got killed in
the fourth Anglo Mysore War. India became an independent country and Bangalore became the capital of Mysore
state which is now Karnataka.
India is a nation where 179 languages are spoken in day to day conversations in 36 entities. In all these
entities, many cities stand stronger on their feet with different cultures and businesses. Amongst these cities,
Bangalore is a dynamic, technologically forward and famous for 24/7 traffic with its unique culture and
rooted people. Bangalore is officially pronounced as Bengaluru. In a state called Karnataka, Bangalore is a capital
with around 10 million populations. This much population but Bangalore is fully capable of providing bread and
butter to every single human being.
Bangalore is also called as the aerospace capital of India. Aerospace companies like Boeing, Goodrich, Airbus
Honeywell, and other companies have their R&D and engineering base in Bangalore. More than 65% of the
aerospace business in India is from Bangalore only. Over 9500 employees work in Hindustan Aeronautics Limited
(HAL) which makes it one of the topmost employers.
Biotechnical industries are another biggest employer in the megacity. Biotechnology plays a significant role in the
Indian Economy as well as the health sector. Bangalore is considered as the biggest biotech park in India. Biocon
and Navozymes are one of the topmost biotech companies in Bangalore City. Many lifesaving drugs are
manufactured in Bangalore.
Apart from these, Heavy industries, telecommunications, and defence organizations are the major economic
sectors in Bangalore. Back in 1985, Texas instruments an electronics company became a first multinational
company that formed its base in Bangalore. Later on, many big ventures started in Bangalore which made the city
the 4th most populous city in India.
A home to different industries
BANGALORE
Upshot Metros
28 November 2019

It’s a home for the Kannada film industry which is also known as Sandalwood. The recent Kannada blockbuster
KGF starring superstar Yash hits the box offices of Karnataka and India. Not for only actors and filmmakers,
Bangalore is the origin of many talented musicians and singers. Bangalore has given many talents to the entire
entertainment industry. Music is the thing that connects people from any origin without thinking language as a
barrier. India is gaining respect in the world due to its contribution to classical music. Carnatic classical music is
an unbreakable part of music practiced and worshiped by Indians as well as musicians around the world. From
the father of Carnatic classical music Purandara Das, Gangubai Hungal to Vijay Prakash, Raghu Dixit and many
more are from Bangalore.
The monuments are the stamps of history. A city that takes care of its monuments saves its history. History is a
thing from which we inspire, learn and see future while looking back in the past. Bangalore has preserved all its
monuments very well. A Laalbagh Garden is one of the most tourist attractions in Bangalore. Its construction and
planning started back in the era of Hyder Ali and later completed with plantation of different species of plants by
his son Tipu Sultan. Before India's independence, it was managed by Britishers. The Bangalore fort, Kempe
Gowda constructed the mud fort in Bangalore; Later on, it was converted into a stone fort by Hyder Ali. Tipu
Sultan, The son of Hyder Ali improved the Bangalore fort. The summer palace is another tourist attraction in
Bangalore. Tipu sultan developed it after Hyder Ali and he used to address his Durbar from balconies. Vidhan
Soudha, which means Vidhan Sabha or Legislative Assembly of Karnataka, is based in Bangalore. It is quite
famous due to its architectural design. The design is inspired by the different architectures in Europe, Russia, and
the United States. The construction was started back in 1951 and completed in 1956. Its credit goes to Kengal
Hanumanthaiah, the second chief minister of Karnataka State.
A vast culture that holds everyone together
In a country like India where there are several different cultures followed by different entities, Bangalore stands
apart with its unique culture. Bangalorean people are rooted in their culture. The attire, food, music, and
enthusiasm while celebrating festivals is the biggest reason for the liveliness of the Bangalorean culture.
Bangaloreans celebrate the oldest festival ‘Bengaluru Karaga’, Dipawali, Dasra, Eid and Christmas with unity
and the same enthusiasm.
What makes a city? The answer is people, culture, monuments and most importantly the food. If one visits to
place he never been, he remembers the place mostly by the dishes served there. Bangalore has a massive and
diverse food culture. Udupi restaurants are one of the popular places for pure vegetarian foodies. Crispy Dosas,
hot and milky white idlis, soft wadas are signature southern food of Bangalore. You can find a stall serving all
these south Indian dishes at any corner, any time.
Another favourite Carnatic food, the Bisibele Bath, a dish from a rice family is highly popular in Bangalore. It is
considered as a wholesome meal. Due to historical connections with the Mughals, Mughlai food is also one of the
most served cuisines in Bangalore. The Mughlai cuisine includes dishes like Bangalorean Biryani, Sheek Kebabs,
Sheek Rolls, Chicken Kebabs, Tandoori Chicken, etc. The city is quite rich in its food culture. When in Bangalore
there’s no chance of being hungry or hangry. With a dynamic food culture, Bangalore has caught the eye of
foodies all over!

MINNAT HASHMI
I Tech Solutions with a vision to
become a world-class leader in
Human Resource Recruitment,
staffing and IT solutions provider.
Popularly known as the Chief
Executive Officer (CEO) of Hashmi
Group of Companies wherein he is
heading different business across
India like i tech Solutions
(Recruitment Company), Allied
o matter the size of the
Norganization, skilled
professionals are always a
must. To build the company, and
the company reputation, one needs
to hire a team of skilled
professionals. It can be any task,
from giving payroll out on time, to
maintaining the work mandates and
ethics in the workspace, HR
Management is necessary. Most
companies today focus on an
efficient HR department or seek
consultancy somewhere.
Mr. Minnat Hashmi founded
Facilitating Perfect Resource Delivery
30 November 2019

Their Services-
minimum possible time and get
them on board at the earliest, but
also retain them for the longest
time.
From business analytics to
collaboration solutions and
customized enterprise applications,
i tech Solutions helps you connect
people with the information, tools
and processes they need to get
work done—and make your
business thrive. This begins with a
complete understanding of the
Company’s information technology
situation, objectives and
Mr. Minnat Hashmi stepped in
Mumbai with a dream to work in
the Bollywood World and without
further ado, he started to work his
sweats off and soon achieved a
height with his own company i tech
Solutions. Which he started in the
year 2005.I tech Solutions is well
known brand in the market as
Recruitment Company.
i tech Solutions focuses on verticals
like Corporate / MNC / BFSI /
Insurance / KPO / BPO / IT /
Hospitality / Aviation /Telecom and
Retail.
Organizations have realized that
investment in the right people will
give them long term benefits.
• Recruitment-
constraints. As part of their
business intelligence solution, i
tech Solutions consultants perform
a specialized business-driven
requirements analysis process,
provide onsite project management
resources, needs assessment ,design
and architect the solution, manage
the deployment of the BI solution,
and train key resources. In addition,
we prototype the Business’
solution, manage complete
configuration, and support the
program efficiently.
The company helps connecting the
right talent with the right
organisation.
i tech Solutions provides the
following expert consulting
services which are designed to
meet the needs of its customers
during the entire product life cycle
from concept to end-of-life,
include:
When you need help finding,
recruiting and selecting top
Corporate / MNC / BFSI /
Insurance / KPO / BPO / IT /
Hospitality / Aviation /Telecom and
Retail. Talent, call on your partners
at i tech Solutions. The company
provides recruiting solutions for an
entire spectrum of Corporate /
MNC / BFSI / Insurance / KPO /
BPO / IT / Hospitality / Aviation
The Journey of i Tech Solutions-
Intense competition has made
working on proactive basis a need
of the hour. HR Department is
under tremendous pressure not only
to shortlist the best profile in
Human Resource is the most
valuable resource in any company.
Getting the best talent and then
retaining them is a major problem
for business owners and employers
today.
Guard Force Security Services
(Security Company) and Hashmi
Films (Film Production House),
Mr. Minnat is an inspiring business
man with a creative mind and heart
full of Art. He has been aspired by
the ‘Young Entrepreneurship Award
2016’ for his dedication in business
world.
MINNAT HASHMI
Founder and CEO
We help
organizations
in finding
the right
talent
at the
right
time.
‘‘‘‘‘‘
‘‘‘‘‘‘
iTech Solutions Pvt. Ltd.

• Biography or Journey in Insight
Success Magazine
• Best Service Provider in HR
Award in 2019 ( In India among
133 Country )
• Got offices across India and in
Dubai as well in 13 Years.
• Write up in Achievers World
Magazine about Mr. Hashmi
• Best Overall Recruiting and
Staffing Company Award in 2019 in
Abu Dhabi.
ashmi makes his intention clear by
saying, “With economic growth the
standard of living of people has
also improved. People now look for
quality rather than quantity and
every field he caters into would
possess quality over quantity.”
“Your business always receives
dedicated attention and
personalized service – from the
initial request to the search, offer
and acceptance phases.”
Recruiting at i tech Solutions, they
have recognized that quality
recruiting is the bedrock of a
successful business. The four-step
process of recruitment is-
• Preliminary Screening
• Skills Evaluation
A few of their achievements
include-
• Reference verification
It so happens sometimes that a few
things are uncertain and the
companies may not want to hire
permanent staff. That is when they
approach for temporary staffing
solutions. iTech Solutions also
specializes in Temporary Staffing
services.
/Telecom / Media and Retail. Their
recruiting professionals apply the
same disciplined and rigorous
recruiting approach to your search
that we use for our own internal
talent searches.
• Best Staffing Organization/ Firm
Award in 2018 ( In India among
133 Country )
These processes are used by i tech’s
recruiters to ensure only qualified,
compatible applicants are selected.
Working with their team of
dedicated recruiters, the company
take your requirements and
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likelihood of finding the best
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• Requirements and candidate
matching
32
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PRAKASH SINHA & SACHIN SINHA
“Delivering Solutions – Professionally”
exchange transactions related to the
Non-resident, Nonresident India
(NRI) and PIO. The firm provides
its services in the capital account
transaction covering from FDI
approval, ECB and other securities
issue related transaction,
incorporation of WOS, Joint
Venture, share valuation and
allotment, FCGPR and FLA filing,
establishment of Liaison office,
project office, Branch office, and
any other exchange control matter.
The organization engages in an
exceptionally sophisticated, broad-
based tax practice, touching many
different economic sectors under
the different situations of
changeability, attribution, Capital
Gain, incentives, deduction, and
exemption. It practices in all
Income Tax related issues including
Assessment, Representation,
Certification & Litigation related
issues. The firm provides
representation services before the
different judicial forum. Further,
the firm also provides its
professional services in the matter
• Income Tax
The firm has a dedicated team to
work on the foreign exchange
regulation and FIPB approvals.
Since India has a liberalized current
account regime, the firm has
expertise in the matter of foreign
What they offer
As of today, the firm has a team
size consisting of five partners and
more than 35 professionals working
with it and the numbers are
increasing day by day. The firm has
Head Quarter in New Delhi and its
offices are in Mumbai, Kolkata, &
Jharkhand. The firm has also
marked its presence overseas
through its associates in different
countries across USA Europe, Asia,
and Latin America.
r. Prakash Sinha FCA
Mand Mr. Sachin Sinha
FCA founded Prakash
Sachin & Co. in 2004. It is a
reputed firm of Chartered
Accountants with a perfect blend of
experienced & young minds, an
active and talented team with a
robust network of Associates.
• FEMA & RBI Related Advisory
• International Tax & DTAA
Matters
related to search and seizure and its
related assessment. The firm is
actively involved in providing tax-
related advice on acquisitions,
mergers, demergers, absorption’s,
slump sales, reorganization and
restructuring of businesses. The
firm advises on the exemption and
incentive related issue under the
various providers for the Industrial
undertaking, infrastructure facility
and for the units under the SEZ,
EPZ, EOU, STPI and suggests the
various compliance norms. The
firm has a specialization in the
taxation issue arising of offshore or
onshore turnkey contracts in the
power sector, Oil & Gas Sector &
Infrastructure projects like Roads,
Airport, Dam and port, etc.
The firm provides the Services of
advisory and litigation in Income
Tax matters covering International
Tax and tax relief under various
DTAA (Double Tax Avoidance
Agreement) which India has
entered into with various countries.
The firm practices on the cross
34 November 2019

intragroup services and shared
services. The firm intends to
represent the client in the APA
(Advance Pricing Agreement)
related matter covering both the
unilateral and bilateral matters and
appear before the competent
authority appointed under DTAA.
The firm practices in the Central
Excise matters, CENVAT Credit
Rules, Customs matters and its
regulation, Service Tax Matters and
other matters of indirect tax. The
firm has successfully handled
various matters of product
classification, valuation, and
CENVAT credit. The firm guides its
associates about the various
exemption /incentives/abatement
available vide different notification
or circular to the different
sectors/area and helps the client in
defining their Business Policies and
model towards efficient tax
planning. It provides the services
on the statuary matters related to
the units in SEZ (Special Economic
Zone), STPI (Software Technology
Park), EHTP (Electronic Hardware
Technology Park), EOU (Export
oriented units) and DTA (Domestic
Tariff Area).
The Goods and Service Tax is a
new law that is expected to be
implemented in India and it will
• Customs, Central Excise
Service Tax & SEZ, Foreign
Trade Practice Related Issue
• Goods & Service Tax
• Corporate Matters
The firm undertakes appeal matters
related to State VAT and CST
before the Commissioner and Tax
Tribunal level whereas it has a team
of advocates who can take up the
matter in the higher courts, in
various cities in India where the
firm does not have the physical
presence.
Corporate and Commercial Law
practice is at the heart of the
organization. With the New
Companies Act becoming effective,
rules being notified and the further
amendment has also been notified,
the law has become more dynamic
and needs a dedicated team of
professionals to attend the issues
and moreover the compliance,
disclosure, and reporting. The
practice in the firm provides advice
on various compliances required by
the various committees including
the audit committee, related party
transaction , Board meeting ,
subsume the existing law of Excise,
Service Tax, Central Sales Tax and
State VAT. As of now the firm
practice in the matters related to
Central Sales Tax and State VAT
including the Excise and Service
Tax and has kept itself associated
with the proposed changes and its
effect with advisory and planning.
The firm provides advisory
services, representation services,
compliance services, and litigation
related issues.
border taxation issue arising from
the Indian Income Tax Act and its
covering Direct as well indirect
transfers of securities, FTS &
Royalty issue, movable &
Immovable property-related issue,
Business Connection issue,
Permanent Establishment under
DTAA, attribution, computation,
exemption, and deductions. The
firm practices on the triangular
issue of taxation with a focus on
independent personnel,
professionals, Athletes, Artist,
sportsmen and Government and
Diplomatic consulate and UN and
World Bank staffs. The firm
handles the issue related to FIIS.
The Partner of the firm is a member
of the ITAT (Income Tax Appellate
Tribunal) Bar Council and regularly
appears in appeal matter before it.
Apart from this the partners also
appear before DRP, CIT (A), &
AAR.
• Transfer Pricing – Study Report
and Litigation
The firm is engaged in the Transfer
pricing audit and preparation of the
transfer pricing study report
covering the international
transaction as well as Domestic
Transaction. The partner of the firm
appears before the Dispute
Resolution Panel and Tribunal to
represent the matter. The firm
undertakes the assignment for the
determination of the arm length
pricing for both the tangible and
intangible related matters covering
SACHIN SINHA
Partner
PRAKASH SINHA
Partner
Prakash Sachin and Co Prakash Sachin and Co

The firm is impaneled with RBI.
The level assigned is level –II. The
firm is the statuary Branch Auditor
of State Bank of India since the last
successive six years. Apart from the
Statuary Audit, the firm is
impaneled with Allahabad Bank,
Oriental Bank of Commerce, Bank
of Maharashtra and other Public
Sector Banks for their Revenue,
concurrent and stock audits.
Professional Experience
• Expertise in the FEMA, Corporate
law matter, Taxation matter
including the International Tax and
Transfer pricing matters
• He Was a member of the Research
Study Group constituted by the
Northern India Regional council of
ICA.
• Bank Audit
In private sector Banks, the firm is
the authorized credit monitoring
agency appointed by ICICI banks,
AXIS Bank and HDFC Bank which
involves the continuously supervise
the borrower’s accounts on behalf
of these banks in terms of Units
inspection, stock verification, ROC
search, etc. and other assignments
as provided by the Bank.
Prakash Kumar Sinha (FCA)
• He has post
qualification
experience of
about 18
years.
• Master in the
Taxation
advisory and
litigation services, Business
Advisory Services, Management
Consultancy services covering the
whole Corporate & Commercial
matters and regulatory issues.
• Holds certificates from ICA about
Int. Taxation and transfer pricing.
• Diploma in Information System
Audit (DISA).
• Completed the course of IFA
(International Fiscal Association)
Delhi Chapter about International
Taxation and Transfer Pricing.
Sachin Sinha (FCA)
• Certified by Institute of Chartered
Accountants of India about
International Taxation and Transfer
Pricing.
• Entrepreneur promotes capital
formation by mobilizing the idle
saving of the people.
• He is LLB and advising the client
in various legal and regulatory
matters successfully.
• Experienced
in Taxation,
Auditing and
Management
Consultancy.
• Expertise in
the direct Tax,
Corporate,
Secretarial, and Commercial issues.
• Completed the course of
International Fiscal Association,
Delhi Chapter about International
Taxation and Transfer Pricing
According to them, every
entrepreneur should know his
following responsibilities.
• Last but not least, they encourage
and promote the country’s export
business i.e., an important
ingredient to economic
development.
• They promote balanced regional
development by establishing small
scale enterprises in rural, remote
and less developed regions.
• They create immediate and large-
scale employment by establishing
small- scale enterprises. Thus, they
reduce the unemployment problem
in the country i.e., the root cause of
all socio-economic problems.
quorum , general meeting of the
members , meeting of the creditors
, voting issues , Independent
director issues , management issue ,
accounts and auditor related issue
and various broad spectrum of
matters, ranging from general
corporate advice, corporate
governance, company formations,
contract law, and exchange control
regulations.
As the compliance and disclosure
are two important aspects of the
New Companies Act, the firm
provides professional services on
this aspect as advises its associates
on the related compliance and
forms that are required to file with
ROC.
• Auditing & Assurances
The firm has diversified experience
in auditing like Statutory Audit,
Internal Audit, Stock Audit,
Transaction Audits (TVA) of
various Corporate & Non
Corporate clients. The firm has
been conducting the statutory audit
as well as the internal audit of some
reputed clients from the
Manufacturing Industry,
Construction Industry, Service
Industry, and Institutions, etc. The
clients’ list includes both corporate
as well as non-corporate entities
spread over in different
product/services segment. In
FMCG Sector the firm provides the
services of internal audit/stock
audit of manufacturers of Branded
readymade garments, Health care
products, pharmaceutical items,
fresh food products, and leather
items & its related footwear
products. In addition, the firm is
engaged in the internal audit of
BSE/NSE listed Infrastructure
construction companies and
companies in the IT/ITES sector.
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HOW DOING IT ALL
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38 November 2019

Among many of the researches
done in neuroscience, one of them
tells us that our brain is not
functioned to do tasks
If you still can’t believe it, take this
simple test.
Do you also have the habit of
reading and listening to some
music? Or even texting in a
meeting? These tasks are so
mundane that we hardly think that
we are multi-tasking. But indeed,
even these count as multi-tasking.
As quick as it may sound, it is in
fact quite inefficient and time-
consuming. With a start/stop
process going on every few
seconds, we tend to make more
mistakes in which we end up
spending more of our energy than
required.
• Take a piece of paper and draw
horizontal lines on it.
Do you think you are a
multi-tasker? Well, it’s
time to rethink that!
• Now carry out the following two
tasks while having someone time
you-
• On the first line write- ‘I am great
at multi-tasking’
simultaneously. We think that it is
possible for our brain to multi-task,
when in reality it is just impossible.
Although, what our brain does is
switch through tasks really quickly.
So when we are listening to music,
and a text pops up and we proceed
to reply to it, there is a quick
start/stop process that goes on in
the brain.
• On the line below write down
numbers from 1 to 20.
You would have made some errors
and it will leave you more
frustrated. It is because every time
you switched from writing letters to
numbers, you had to rethink what
the next letter was or what the next
number was. And this is exactly
what happens each time we try to
do many things at the same time.
The brain takes time to think on
what the next task is, or what the
previous task was every time you
switch tasks. This obviously leads
to many more mistakes and delays
the time it would have taken
originally. So the next time you are
multi-tasking, note that you are just
switching through different tasks
really quickly. Instead, focus on
just one task at a time, this will
improve the efficiency of those
tasks and will also cost you a little
time.
• Only this time, write a letter on
the first line and a number on the
line below.
This is a simple process and will
normally take you about 20
seconds. Now it’s time to multi-
task.
• On a different piece of paper,
draw some horizontal lines and
have someone time you again this
time.
Meaning, first write ‘I’ on the first
line, then write the number ‘1’ on
the line below and so on and
complete both the lines. And now
observe the time taken. It will
definitely take you double time as
compared to the first round.

Early
Monopolies
The Ancient Rome
The Roman Empire has given the
world some of the best and the
worst It was the time when many
nobles and senators took the empire
further, by shipping salt, marble
mining, grain crops and many other
commodities of the Roman
Industry. These senators were
responsible for reporting the
revenues and were also responsible
for assuring a steady supply, but
were involved in the business only
for the profits. And in many of the
cases, the labor was supported by
slavery and these monopolies
helped to expand the Roman
infrastructure at an amazing speed.
Although, these monopolies also
caused a lot of problems as it gave
the citizens too much power who
then used bribery to climb their
way up the ladder.
rather than the quantity. Mass
production came into practice only
after the industrial revolution.
If you think that monopoly is a
modern term, it is not so. Some of
the greatest monopolies were
created by different monarchies in
Monarchy and Monopoly
n many cases, we can say that
Imonopolies have been
important for getting large jobs
done, but at the same time these
monopolies have also been known
for misusing the power that makes
them so effective. Let us walk
through the history and discover
the roots of this vision.
In most of the human history, the
formation of such powerful
monopolies was usually prevented
by the limitations on transportation
and communication. As a result,
most businesses had a limited
reach, say to a village or just the
neighbourhood. The shipping of
goods by horses, or by boat was
possible, but that was often more
expensive than the business itself.
For this, most of the businesses
enjoyed this monopoly in their
regions. But, there also were
restrictions to the extent to which
they could fix the prices of the
commodities given the fact that
people could buy those goods
anywhere else for cheaper prices.
Also, as most of these businesses
were usually family operations,
quality of the goods was prioritized
When Small Business was All
Business
Europe. The feudal lords wrote
charters that granted land holdings
and revenues to the loyal subjects
in the Middle Ages. However in the
late 1500s, these royal charters
extended into private businesses.
Then again, many monarchs
granted the royal charters the
exclusive shipping rights to private
firms.
Did You Know?
40 November 2019

political pillars of Britain. And just
like the Roman Empire, the
company suﬀered from its own
success. Even though they earned
years of huge revenue, the
company faced bankruptcy. As a
result, the British government then
formalized its relationship with the
British East India Company and set
a series of rules and regulations.
The British East India Company
proved to be an exception as it was
associated with the growing British
government. It also acted like a
nation with an army to itself. The
British East India Company and the
British Government grew
inseparable as many of the
investors involved were also the
The Government and Business Concluding, the economic
prosperity enjoyed by England was
because of the one-way trading
systems imposed by the British
East India Company around the
world. It is diﬃcult to say whether
this monopoly created the British
Empire, but surely, it did sustain it.

RAJINDER SINGH
r. Rajinder Singh is the
Mfounder and Managing
Partner of Lex Jurists -
Advocates & Solicitors. He has
extensive experience in criminal
litigation and has served as a counsel
in the some of the most publicized
cases in India. Over the years, Mr.
Singh has earned a formidable
reputation in criminal law practice. He
has been the Legal Coordinator of
Rape Crisis Intervention Centre of
Delhi Police for 8 years. Moreover, he
holds the distinction of having been
regularly featured in many Criminal
Law articles and papers published in
leading magazines and international
journals including the Washington
Global Post. Mr. Singh is a prominent
speaker and has moderated various
conferences in India and abroad, has
successfully contested cases at the
London Court of International
Arbitration (LCIA), led Corporate
Fraud Investigation Teams in Cyprus,
and is regularly engaged as a counsel
for commercial disputes in Dubai. In
addition, Mr. Singh led a team of
Counsels to Spain and United States of
America to engage and negotiate with
law ﬁrms for ﬁling and contesting law
An eloquent leader in legal practices
42 November 2019

• Lex Jurists has been awarded with
“Criminal Litigation Law firm of
the Year 2018”, from the
distinguished panel consisting of
Mr. Soli J. Sorabjee, Indian Jurist
and Former Attorney General of
India; Mr. Tushar Mehta, Solicitor
General of India; Mr. Lalit Bhasin,
President, Society of Indian Law
Firms; amongst other distinguished
panelists.
• Our firm also received an award
for the “Ten Most
Recommendable Corporate &
Commercial Law Solutions
Providers of India” by Insights
Success.
• Managing Partner, Mr. Rajinder
Singh received the award from
former Chief Justice of India,
Hon’ble Mr. Dipak Misra for ‘Best
Lawyer in Matrimonial Law’ at
the “India Ahead: Leading The
New Age Economic Laws Summit
and Achiever’s Award 2019”
organised by Legal League
Consulting.
• Mr. Singh was appreciated by the
Business Sight Magazine under
“Top 10 Enterprise Service
Provider Companies 2019” for
valuable contribution as a leading
company with excellent
magnification, business practices
and professional dedication.
• Lex Jurists received an award
from Mr. Soli Sorabjee, eminent
jurist and former Attorney General
of India; and Mr. Tushar Mehta,
Solicitor General of India for “Best
Law Firm: Prevention of Sexual
Strengths
Harassment of Women at
Workplace (PoSH) Act” 5that the
Edition - India Legal Summit &
Awards 2019 organized by Biz
Integration supported by Society of
Indian Law Firms.
• Founder and Managing Partner,
Mr. Rajinder Singh was honoured
as “Shining Star of the Indian
Legal Fraternity” by Hon’ble
Justice Mukhopadhyay, Chairman
of National Company Law
Appellate Tribunal (NCLAT); and
Mr. Ramesh Gupta, Senior
Advocate, at the NextGen Legal
Rumination Summit organised by
the Corporate Counsel Association
of India.
This firm s greatest strength is their’
team of hard-working lawyers who
make every effort to achieve
positive outcomes. Today, as the
firm grows, its goal is to sustain
their high standards of performance
and deliverables, while ensuring an
enabling work environment for
their lawyers. The firm values the
story of every person walking
through their doors, and takes the
time to nurture them until they
mature and reach a safe shore.
Above all, they pride themselves in
taking a holistic approach while
dealing with cases, ensuring deep
respect and sensitivity towards their
clients.
• Criminal Litigation
Services
Team Lex Jurists believes in
maintaining the highest level of
integrity and people-oriented
approach. They ardently follow the
principle of “clients first” in
providing reliable and highly
effective services. Clients find the
lawyers of this firm to be incredibly
diligent and experienced in their
respective specialities as they
provide rational advice and
guidance every step of the way.
The Firm
suits/ criminal cases for various
clients, and there is much more to
add to his achievements.
The firm has many awards and
accolades to its credit.
• Mr. Rajinder Singh was honoured
with the award of “Excellence in
Criminal Litigation” at the CXO
+ GC Leadership Summit 2018.
Founded in 1993, Lex Jurists is a
full-service law firm and deals with
civil as well as criminal litigation
across district courts, high courts,
and the Supreme Court of India.
The lawyers at Lex Jurists have
extensive experience in advising
Indian as well as international
clients which include leading
corporates and high-net-worth
individuals. They have successfully
undertaken many significant cases
and their lawyers hold the
distinction of contesting several
landmark cases.
Key Achievements
MR. RAJINDER SINGH
Founder & Managing Partner
Lex Jurists

lawyers of Lex Jurists are adept at
the working and nuances of the
laws relevant to matrimonial
matters, particularly the Hindu
Marriage Act, 1955, Protection of
Women from Domestic Violence
Act, 2005, and the relevant
provisions of the Indian Penal
Code, 1860, and Code of Criminal
Procedure, 1975.
• Prevention of Sexual
Harassment at Workplace
(PoSH) Act matters
Lex Jurists extensively deals in
cases involving sexual harassment
at workplace. Their team has a
nuanced understanding of the
Sexual Harassment of Women at
Workplace (PoSH) Act, 2013 and
has successfully contested several
cases throughout India under the
said law. They have successfully
advised and assisted various
national and multinational
companies in minimizing the risk
of workplace sexual harassment.
The firm also specializes in drafting
comprehensive sexual harassment
policies and conduct trainings for
various corporate clients.
Lex Jurists has a thriving alternate
disputes resolution practice. They
handle arbitration matters both in
India and abroad, including the
London Court of International
Arbitration (LCIA). They have
been successful at resolving various
matters through mediation and
conciliation. Their lawyers are
well-experienced and thorough
with the procedures involved in
arbitration, mediation and
conciliation.
• Arbitration, Mediation &
• Due Diligence / Compliance and
Regulatory
Conciliation
Lex Jurists provides exhaustive
They also offer trainings and
presentations on various legal
aspects. In the past, Lex Jurists has
been engaged by various clients for
conducting informative training
sessions on detection of fake
currency notes, protection of
children from sexual offences,
sexual harassment at work place,
domestic violence, procedure of
civil and criminal trials in India,
and labour laws.
Team Lex Jurists strives to deliver
high quality legal services, keeping
in view the time and cost
efficiencies for their clients. They
are a premier Indian law firm
comprising a team of highly
competent, well experienced and
dedicated lawyers, with a primary
focus to provide pragmatic,
solution-oriented and technically
feasible advice while ensuring
efficacy.
professional services to its clients
for obtaining registrations under
various local and central laws,
including but not limited to, trade
licenses, Shops and Establishments
Act, Legal Metrology Act and other
legal documentation etc. They ease
the tedious process of registrations
for their clients by procuring timely
approvals.
The firm offers comprehensive
• Trainings and Presentations
• Registrations
legal due diligence services so as to
minimize potential risks for our
clients. Their team has the expertise
of tackling compliance work in a
comprehensive yet time-efficient
manner so that crucial deadlines are
duly met. On a regular basis, they
successfully undertake extensive
compliance and regulatory work for
leading national and international
companies.
Lex Jurists deals with various
criminals cases related to cheating,
forgery, criminal breach of trust,
misappropriation, cyber-crimes,
corporate fraud, negligence,
counterfeit currency, offences
involving weights & measures,
Motor Vehicles Act, Negotiable
Instruments Act, Legal Metrology
Act, Rules and Enforcement
Directorate cases, Central Bureau
of Investigation cases; to name a
few. Particularly, they specialize in
cases related to economic offences
and serious frauds.
• Civil Litigation
They deal with a wide range of
civil matters related to commercial
disputes, property disputes, civil
recovery proceedings including
suits for injunction, partition,
specific performance, wills,
probate, succession, surrogacy,
adoption, cases under Rent Control
Act, and Insolvency and
Bankruptcy cases. Moreover, the
firm regularly contests and defends
many major private equity funds
throughout India.
• Matrimonial Practice
Resolving matrimonial disputes is a
core practice area of this firm and a
team of dedicated experts lead this
practice. Lex Jurists has a diverse
matrimonial practice which
includes, but is not limited to
divorce, maintenance, domestic
violence, dowry, and custody
matters. Their team has
successfully handled many of
India’s most high-profile and
publicized cases of domestic
violence. They also hold the
distinction of contesting several
landmark matrimonial cases under
Sections 14, 13 and 24 of the Hindu
Marriage Act, 1955 as well as
Section 125 of the Code of
Criminal Procedure, 1975. The
44

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POLAROID
EYEWEAR
POLAROID
EYEWEAR
Get ready to see the
world through new eyes

Malika Sadani
Founder & CEO
The Moms Co.
46 November 2019

Malika Sadani
THE Moms Co. Made With Love
The Moms Co. was started in 2016
with a mission to create natural,
safe and toxin-free products for
moms, babies and moms-to-be.
With experts across India, Australia
and Switzerland we have created a
range of Australian-Certified Toxin-
Free™ & Made Safe™ certified
products that are made to solve
common concerns that mom face
such as stretch marks and swollen
mother’s love is
Aindefinable, it knows no
bounds. She always wishes
the best for her baby, and how can
she compromise on the quality of
the products she will use for her
baby?
Her quest has got her to use the
best pregnancy and baby care
products available globally, and
at The Moms Co., her constant
endeavour is to create the same
high quality natural products in
India. Being candid with Malika
Sadani on her journey of Moms
Co, she said-
“I am an obsessive mother, always
have been”, says Malika Sadani,
“I'm sure there are enough moms
like me who want the best for
themselves and their babies and
hate having to compromise on the
safety of the products they use for
themselves and their family.” And when challenges knocked
the door, Malika had the best
way worked out to tackle them,
and make the company stand
strong. When asked about what
challenges she faced and how she
managed through, she said,
feet during pregnancy, sore nipples
during breastfeeding or dry skin in
babies.
When we started out, we had a
small team of four people with four
products which have now grown to
over 40 full-time employees and 26
products! What started as a vision
to help provide safe and natural
products for my daughters has
evolved and reached out to over
5,00,000 moms in over 100 Indian
cities and towns.
Initially, it was getting people to
align with our vision. Since we are
very conscious of our product
formulation and global standards,
they had to adhere to our standards
and in a way that wasn’t done
before. However, over the last 3
years, we have come a long way.
People have now started believing
in our vision of creating high-
quality products that don't
compromise on the integrity of any
ingredient or product we make. As
the company evolves, so do our
challenges.

And what inspired to start Moms
Co.? She says-
“Everyone believes they can run a
business these days” to “Aap
company chalaoge?”.
program to give our customers
plastic neutral shopping experience.
But I have come a long way in the
last 3 years, from fighting people to
take me seriously to getting people
to imbibe the mission and ensure
that it reflects in everything we do.
Entrepreneurship has made me
resilient. Initially, it was difficult
for me to get people to take me
seriously as a business person.
When talking about leadership,
how difficult it was breaking the
stereotype, Malika said-
We work to solve concerns that
moms would face and also make it
easy for them to find us which
would require our products to be
accessible easily. We are looking
forward to reaching out to more
moms and making our presence felt
in offline stores and marketplaces.
The Moms Co. came about from a
personal struggle to find safe and
natural products for my daughters.
When my elder daughter had her
first skin reaction, I realised it was
difficult to find good quality natural
products for babies in India that
were both safe and effective. I used
to ask friends and family coming
from abroad to bring natural baby
products. However, after speaking
to over 200 moms, I realised that
they too face the same problems.
That was when the idea to create a
brand that is truly a moms’ partner
on their journey into motherhood
came alive. I started The Moms Co.
with a mission to help moms make
And what products does Moms
Co. focus on?
The Moms Co. products are
primarily aimed at solving concerns
such as hair fall after delivery,
pigmentations and blemishes,
stretch marks and dry skin. Our
products are made with natural
ingredients and we don’t
compromise on the safety and
efficacy of the ingredients. All our
products are Australian-Certified
Toxin-Free™ & Made Safe™
which ensures that moms can use
these products on their little ones
without the worry of toxins.
Our brand caters to a need that's
still untapped - skin, hair and face
care for pregnant women and new
moms as well as natural and toxin-
free personal care products for
babies. As such, we have always
relied on word-of-mouth; moms act
as our biggest ambassadors and
help us bring in other moms. It has
helped us immensely in generating
interest and acquiring new
customers.
The next few months will see us
launch products in various
categories such as skincare, baby
care and personal care. We are
constantly listening to what moms
have to say or would like us to
make solutions for and we aim to
incorporate that feedback in the
products we launch. We are also
launching a plastic recycling
We never compromise on the safety
and efficacy of the ingredients that
make up our products. Our
relentless focus on the quality of
our products means that we don’t
launch our products unless they
have passed all the tests
successfully and we are convinced
as well.
Her views on the growing
competition there is-
There are three mantras that I
follow which have helped me
immensely - discipline, routine and
prioritizing. Since both my
daughters and my venture are
young, they need my undivided
attention. Having a strong support
system at home and a set routine
for my daughters ensures that I am
able to align my work and not miss
out on an important event, both at
work and at home. Throughout my
journey as an entrepreneur, I have
learned to delegate and ask for
help. I think with time I have learnt
to work together to manage the
two. The fact that my daughters
take immense pride in my work
enables me to push forward and
achieve my goals.
The fact that we have an
opportunity to make a difference in
the lives of moms and babies drives
us. When moms write back saying
they could breastfeed only because
our nipple butter, it keeps us going
on our mission to help moms make
safe and natural choices for
themselves and their family.
It’s more important to lay out goals
and clearly communicate
expectations. Once everyone’s on
the same page, it is more about
empowering the team to achieve
those goals as per the standards that
are followed across the
organisation.
“Your biggest learning comes from
your biggest failures. I try and
imbibe this quote in every aspect of
my life.”
natural, safe and effective solutions
for themselves and their families.
48 November 2019

PLAYFUL YET REFINED
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How to Optimize
Your Daily
Decisions
here’s nothing surprising in
Tthe fact that our daily
decisions are shaped by the
world around us. We often buy
products that are at eye-level.
Meaning, we tend to buy products
from where they are. This kind of a
purchase habit is just one of the
many examples. Now why is this
important? Why must something go
on the shelf at an eye-level? Why
must something be the default
choice? This is true, and not just for
the stores, but for every decision
we take in our everyday lives. Now
think about this, what if we
optimize our default choices rather
than just accepting whatever is at
hand? Won’t it be easier to lead a
better life?
If you look at it, we do have a wide
range of choices at any given
moment. But we choose to make
decisions based on the environment
we are in. Our default decisions
are designed throughout our
personal and professional life. For
instance, consider this, if we sleep
with our phone next to us, then
checking the social media is more
likely to be our default decision
when we wake up in the morning.
Well, there obviously can be a few
positive default decisions too. The
important thing to note here is that
you can be the architect of your
choices; you can design your
default. Here are a few steps on
how you can do it-
One of the solutions is to keep it
simple. Eliminate all the other
options when you have a doubt. So
if your kitchen is filled with junk,
your default decision is to eat that
junk food. So if you want to eat
healthy, the simple choice is to
eliminate the option of junk food.
Same goes with work, if you can’t
focus on something at work, close
the remaining tabs and that way
you can concentrate properly.
Multitasking is just a myth and if
you go for that, you will just lose
your focus. It’s a simple mantra,
when in doubt, just eliminate!
Another way is to use visual cues.
This method will create an
environment that will nudge your
actions into the right direction,
visually.
While these are the ways you can
design your decisions relying on
outer sources that affect you; to
become a better decision maker,
one of the better things you can do
is trust yourself completely. It is a
skill and requires some bravery, but
if you are willing to trust yourself
and believe that everything will
turn out to be good, then you are
definitely on the right track. For
more mental clarity, you can
practice meditation every day. That
will keep you calm and relaxed and
will help to make better decisions.
Concluding, default choices need
not necessarily be wrong. But the
world is not designed with your
choices in mind. And so you should
be very careful of accepting your
default choices; accept it as if it
were your optimal choice.
50 November 2019

www.jktyre.com
AB SE TYRE MEIN SIRF
JK IS OK

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Remarkable Stories of Determined Business Leaders.| The Enterprise World

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Remarkable Stories of Determined Business Leaders.| The Enterprise World