Retail management
- 1. Major Types of Retailing Non-Store Retailing
- 2. Name of Participants • Hibatullah Abdul Rahman • Ian Brenton Rebeiro • Bartholomio Gomes • Mohammad Rasel Sarkar • Md. Minhaz Uddin Chowdhury • Abdullah Al Nasir • Md. Shassain • Md. Atiqur Rahman • K M Anisur Rahman • Mohammad Israt Mirza • Abdullah Al Mamun
- 3. Non – Store Retailing • Non-store retailing is the selling of goods and services outside the confines of a retail facility. • It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands).
- 4. Types of Non-Store Retailing • Direct Selling • Tele – Marketing • Online Marketing • Automatic Vender • Direct Marketing
- 5. Direct Selling • A method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. • Usually conducted in a face-to-face manner – either where products are demonstrated to an individual , or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders.
- 6. Advantages Of Direct Selling • Potential to earn an unlimited amount of money • Be your own boss • Initial cost is fairly cheap • Can receive start-up materials for a few hundred dollars or less • Helps you build confidence and become more outgoing • Can use the internet to increase your sales • E-mail potential customers • Can create a marketing list easily by having an internet site that offers free information to people who subscribe to your site • Products are delivered to the customer at home directly to their door • There is usually a money-back guarantee for the customer
- 7. Disadvantages of Direct Selling • Promoting this type of business can be very time consuming • This type of business is highly competitive • Will get quite a bit of rejection before finding people who will buy what you have to offer • Some of the products are similar to products you can find in the store but for a much higher price and you will have a hard time trying to convince people to purchase this product instead of one at a store.
- 8. Telemarketing • Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
- 9. Advantages Of Telemarketing • provides a more interactive and personal sales service • creates an immediate rapport with your customers • explain technical issues more clearly • generate leads and appointments • sell from a distance to increase your sales territory • reach more customers than with in-person sales calls • sell to both existing and new customers • achieve results that are measurable
- 10. Disadvantages Of Telemarketing • Customer lists may not always be clean and opted-out - this leaves you with a potential risk of breaking the law • Customer lists can be very costly • Telemarketing has a negative image that could damage your business' reputation - if carried out poorly • Telemarketing has the potential to replace a sales team and this could lead to negative feelings among employees • training staff can be time-consuming and costly • you may need to prepare a script
- 11. Online Marketing • Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. • Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
- 12. Advantages of Online Marketing • The clients/users can easily get information, by navigating the internet, about the products that they wish to purchase. • It allows the companies to save money, online marketing campaigns don’t require a large amount of investment. • Presence on the Internet can help the expansion of the company from a local market to national and international markets at the same time, offering almost infinite expanding possibilities. • On the internet everything can be measured, thus it’s easier for the companies to know almost instantly if their campaign is working or not, what company or user is interested in their products, from what cities or countries are they.
- 13. Disadvantages Of Online Marketing • Slow internet connections can cause difficulties. • Dependability on technology • Customers can’t touch and feel the product. • Other factor is the payment: many users still don’t trust in the electronic methods of paying and give up buying online because of this. • Worldwide competition through globalization
- 14. Automatic Vendor • Electronic machine used to disperse a product to a consumer after a certain amount of money has been put into the machine. • Vending machines are commonly used to disperse beverages and snack items, but in recent years companies have introduced vending machines that disperse other items, even including electronic items such as digital cameras or iPods.
- 15. Advantages of Automatic Vender • Wide range of alternatives • One can shop intended product 24/7 • Convenient and time saving • It can be moved from one place to another • Cheaper than some retail store
- 17. Disadvantages Of Automatic Vendor • Fixed Price, no discount • Fraud Customers can hack into the system of the machine • Location might be a problem
- 18. Direct Marketing • Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including : • cell phone text messaging • Email • Websites • online adverts • database marketing • Fliers &catalog distribution • promotional letters • targeted television, newspaper and magazine advertisements • outdoor advertising • Among practitioners, it is also known as direct response.
- 19. Advantages of Direct Marketing • Greater accuracy in targeting consumers • Timing can be controlled to maximize impact • Competitors are less aware of activity • Provide more opportunities for feedback from consumers thus improving subsequent marketing activity • All outcomes are precisely measurable
- 20. Disadvantages of Direct Marketing • Public cynicism and apathy towards junk mail • General perception that telemarketing is rather intrusive • Higher initial costs than other traditional advertising methods