Retail management technology Assignment
- 1. RETAILMANAGEMENT& TECHNOLOGY ASSIGNMENT2 RESEARCHONNATIONALAND INTERNATIONALBRAND SUBMITTEDTO:- SUBMITTEDBY:- MR. BHARAT JAIN MEENAKSHIGUPTA HAPPY STYLE 1
- 2. CONTENTS 2 S no. Topic 1 H&M 2 BRAND EVOLUTION 3 ABOUT H&M 4 FINANCIAL HIGHLIGHTS 5 PRODUCTS OFFERING 6 MISSION & VISION STATEMENT 7 CASE STUDY 8 STRATEGIES INVOLVED 9 TARGET CUSTOMER 10 VISUAL MERCHANDISING 11 SUPPLY CHAIN OF H&M 12 SWOT 13 H&M LOCATIONS S no. Topic 14 COMPETITORS 15 ADVERTISEMENT 16 GWALIA SWEETS 17 PRODUCT AVAILABLE 18 MISSION AND VISION STATEMENT 19 STORE LOCATION 20 LOGISTIC AND SUPPLY CHAIN 21 DISTRIBUTION SYSTEM 22 MATERIAL HANDLING EQUIPMENT 23 DELIVERY VEHICLE 24 CONCLUSION 25 REFERENCES
- 3. 3 H&M
- 4. A new fashion chain for women opens in Sweden with a new and progressive concept: frequently updated fashion at affordable prices. The ’M’ is added, and the product range grows to cover fashion for men, babies, kids and youth. Also, the first steps of a worldwide expansion are taken The European expansion continues and H&M’s fashion becomes available online for the first time. A successor takes place as CEO H&M goes both west and east, new brands are added to the family, and Karl Lagerfeld makes a surprising announcement to the world of fashion H&M opens the first stores in the Southern hemisphere, old garments are given a new life and & Other Stories is launched.THE 40’S & 50’S THE 60’S & 70’S THE 80’S & 90'S THE 00’S 2010 AND ONWARDS BRAND EVOLUTION
- 5. HAPPY STYLE 5 BRAND EVOLUTION
- 6. 1 H&M stands for Hennes & Mauritz Multinational fast fashion company. H&M is a clothing store who has markets in Asia, Europe, Middle East & Northern Africa and North America which consists of 2,600 stores. 2 The company works consists of five individual brands such as H&M, COS, Monki, Weekday and Cheap Monkey. This insures that the stores will have a variety of styles for all age groups. 3 H&M targets infants, young adults and also working and retired individuals. Consumers can purchase the latest clothing items, shoes or accessories for a low cost much cheaper than H&M’S competitors. ABOUTH&M
- 7. FINANCIALHIGHLIGHTS • In the first quarter of 2017, i.e. during the period 1 December 2016 to 28 February 2017, the H&M group’s sales including VAT amounted to SEK 54,369 m (50,624), an increase of 7 percent. Sales excluding VAT amounted to SEK 46,985 m (43,691), an increase of 8 percent. • In local currencies, sales including VAT increased by 4 percent • The total number of stores in the group amounted to 4,393 on 28 February 2017 compared to 3,970 on 29 February 2016. • The Three-Month Report, covering the period 1 December 2016 – 28 February 2017, will be published at 08.00 (CET) on 30 March 2017. Percentage sales development for the month of March will be published in a press release at 08.00 (CET) on 18 April 2017. HAPPY STYLE 7
- 8. Tagline Who’s Next Sector Lifestyle and Retail Category Apparel and Accessories USP Fashionable Ladies wear PRODUCTOFFERINGS H&M Clothes Men’s Apparel Women’s Apparel Kids Apparel Accessories Home Accessories Cosmetics HAPPY STYLE 8
- 9. MISSION & VISION STATEMENT HAPPY STYLE 9 VALUES Beyond influencing how young adults look… Inspiring how they live achieved by being kid’s friend along with offering trendy apparel and accessories that excite them about the right lifestyle choices. VISION • Continue expanding • Be more ”Environment-friendly” • Make a good workplace for employees • To offer people trendy clothes for cheap price MISSION H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M’s broad clientele in mind and the aim is to satisfy many different tastes and requirements. Their business concept is to give the customer unbeatable value by offering fashion and quality at the best price. To be sure we can offer the latest fashions we have a design and buying department that creates our clothing collections.
- 10. CASE STUDY H & M in fast fashion: continued success? • Case basically discusses the success of H & M. • According to H & M the success is due to, best fashion items at best price. • Above point was only possible because of best management of supply chain and policy of, to provide latest fashion at best prices. • How policy of expansion implemented? • Culture and other policies regarding management style, operations and employees. • Business Model of H & M and its competitors and how competitors strategies’ forced them to adopt a policy change . Read more 01 02 03 04 05 06
- 11. STRENGTHENING OF KNOWLEDGE WEAR BRAND INFORMATION DATABASE ATTRACTIVE DESIGN FASHIONABLE PRODUCT REASONABLE PRICE STRATEGY STRATEGIESINVOLVED HAPPY STYLE 11
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- 13. The target customers of H&M belong to the group of fashionable and trendy consumers who see shopping as a social activity providing pleasure intheirdailylife They targets middle class to highincome customers of both genders. Theybasicallyarecoveringalltheirbasesforeveryone nomatterthegender,theage,orthestyle. Kids and the consumer who see shopping as a social activity providingpleasurein theirdailylife Target Customer 1 2 3 4 HAPPY STYLE 13
- 15. FARMING SUPPLIER & MANUFACTURING CERTIFICATION WAREHOUSE RETAILER REQUEST FROM HEADQUARTERS HAPPY STYLE 15 SUPPLY CHAIN OF H&M
- 16. HAPPY STYLE 16 SUPPLY CHAIN OF H&M
- 17. SWOT Analysis HAPPY STYLE 17 S W TO 1. Leader in Global market (2nd) 2. Leader in European market (1st) 3. Affordable & high quality clothing 4. Fast-fashion 5. Throw-away fashion 6. Strong presence in multiple markets 7. Celebrity endorsements 8. Strong social media presence Strengths 1. Brand awareness of individual apparel brands sold in stores 2. Brand Loyalty 3. Customer detainment 4. Fit is not consistent due to variety of manufacturers and supplies 5. Customer service Weaknesses 1. Promote current sustainability practices 2. Increase word of mouth in both female & male audiences 3. Online market including social media 4. Mobile Marketing Opportunities 1. Primary competitors: The Gap, Zara Threats SWOT Analysis
- 18. HAPPY STYLE 18 H&M opened its first store in Vasteras, Sweden in the year 1947. Today H&M has expanded to over 3300 stores in 54 countries and has a pool of over 116,000 employees. H&M offers clothes, accessories to women, men, teenagers and children. This is made possible by a design and purchasing department which manufactures all the clothes. New clothes and accessories arrive to the stores every day and H&M is capable of moving apparels from design to hanger in mere 20 days. H&M LOCATIONS
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- 20. COMPETITORS HAPPY STYLE 20 ZARA UNIQLO THE GAP BENETTON
- 21. HAPPY STYLE 21 H&MCOMPETITORS ANALYSIS
- 22. HAPPY STYLE 22 ADVERTISEMENT H&M (2016) Come together: directed by Wes Anderson starring Adrien Brody – H&M. Available at: https://www.youtube.com/watch?v=VDinoNRC49c (Accessed: 20 February 2017). H&M (2016) H&M new autumn collection 2016: Available at: https://www.youtube.com/watch?v=8- RY6fWVrQ0 (Accessed: 20 February 2017)
- 23. HAPPY STYLE 23 ADVERTISEMENT H&M (2015) Balmain x H&M: Available at: https://www.youtube.com/watch?v=L9o96N0AowM (Accessed: 20 February 2017). Beyoncé (2013) Beyoncé as Mrs. Carter in H&M: Available at: https://www.youtube.com/watch?v=ZcD4KPTPE2w (Accessed: 20 February 2017).
- 24. Gujarati & many more This is a sample text. Insert your desired text here. This is a sample text. Edit Title Here GWALIA SWEETS
- 25. Gwalia is an authentic & traditional Indian sweet shop with expertise in regional taste such as Bengali, Punjabi, Rajasthani, Gujarati & many more This is a sample text. Insert your desired text here. This is a sample text. Edit Title Here GWALIA Sweets Pvt. Ltd.
- 26. PRODUCTSAVAILABLE SWEETS Bengali sweets Mava & Ghee sweets Dry fruit sweets Namkeens Biscuits Toast Khari Nasta (snacks) Khakhara Cookies Occassional &Festival sweets Ganesh Chaturthi Birthday gifts Business gifts Gift hampers
- 27. MISSION& VISSION STATEMENT HAPPY STYLE 27 MISSION Gwalia operating sweets shops in pan India & further in International market with bench mark standards in Quality, Service &Hygiene. VISION Maintaining consistency in quality of not just one but all the products range, high class service and value for money to customers is ourValues.
- 28. STORE & LOCATION 01 02 2 Company has total 12 franchisee in Gujarat. Company has one more factory in Surat so from that factory goods are delivered to 2 franchisee of Surat. No. of outlets in each cities: 04 4 3 1 Ahmedabad: 8 outlets Gandhinagar: 1 outlet Baroda: 1 outlet Surat: 2 outlets
- 30. Logistics& supply chainof milk products 1 2 3 Milk product sweets like Bengali sweets, Mava sweets, Ghee Sweets, Dry fruit sweets, etc. are made by factory every day. Delivery to each distributor within 12 hours after making products Keep inventory : 24 hours Types of handling equipment use : Tray(Aluminium), pallets(plastic), container
- 31. 1 2 These goods are delivered to retail shop according to order of franchisers. keep inventory : 8-10 days Logistics & supply chain Mavasweets, dry fruit sweets, Namkeens, chocolates etc.
- 32. DISTRIBUTION SYSTEM OFGWALIA SWEETS HAPPY STYLE 32 Order from customer Retail stores Manufacturing Unit Production of goods Dispatch of goods to retaileres . There are a variety of goods produced in their own factory including cakes and bakeries, a lot of kind of sweets, namkeen products. So no doubt, there were a number of machines and tools used for the production of these goods. Manufacturing unit is also having its own warehouse facility. 01 02
- 33. MATERIAL HANDLINGEQUIPMENT HAPPY STYLE 33 Type of material handling equipment used Unit load(capacity in litter) Material used 1. tray 7 litters Aluminium / stainless steal 1. Crates(half depth) 17 litters Plastics 1. Container 3 litter, 7 litter,13 litter Aluminium
- 34. 34 Figure TATA ace Figure Mahindra pick up Price: 2.6 lack Price: 5.3 lack GVW (gross vehicle weight): 2.1 lack GVW (gross vehicle weight): 2.51 tons Figure Tata 407 Price: 7.6 lacks GVW (gross vehicle weight): 5.95tons DELIVERY VEHICLE
- 35. CONCLUSION I have completed the document and I have covered the Brand study of h&m and Gwalia. The whole document is based on secondary research and the objective of making the document is fulfilled satisfactorily. The study results have important implications processes of linking manufacturer and customers play an important role in supporting a supply chain management strategy. As manufactures work to improve the logistics processes, they support their organization’s supply chain strategy resulting in improved performance for the overall supply chain and ultimately their manufacturing organizations. Study also impact on material handing equipments used in logistics. It helped us relate theoretical concepts to practical applications in the world of apparels which doubled our knowledge. We learned about different brand extensions of Gini & jony, their segmentation and history behind their segmentation, targeting, positioning, their product offerings and modes of advertisement/ promotion. The secondary research for this document not only helped us in increasing our basic knowledge in this field but also helped us to acquire knowledge of other subjects and broadened our outlook. HAPPY STYLE 35
- 36. H&M offers fashion and quality at the best price (no date) Available at: http://www.hm.com/in (Accessed: 5 February 2017). H&M group (no date) Available at: https://about.hm.com/en/about- us.html (Accessed: 8 February 2017). Zigu (2008) H and M SWOT analysis | USP & competitors | BrandGuide | MBA Skool-Study.Learn.Share. Available at: http://www.mbaskool.com/brandguide/lifestyle-and-retail/2934-h- and-m.html (Accessed: 10 February 2017). Delirium, P. (2017) ‘Marketing strategy H&M . Terms, P.I. (2017) H&M - segmentation and positioning. Available at: https://prezi.com/paitxh1_ug2k/hm-segmentation-and-positioning/ (Accessed: 15 February 2017). REFERENCES HAPPY STYLE 36
- 37. THANK YOU…..!!!! HAPPY STYLE 37