Retail marketing funnel & o2 o activities
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This document outlines online and offline marketing activities across different stages of the customer journey, including brand awareness, acquisition, onboarding, engagement, retention, and advocacy. It lists common tactics for each stage, such as search engine marketing, social media posts, and ads for awareness and acquisition. For onboarding, it includes website optimization, signups, and welcome emails. Engagement and retention activities incorporate promotions, loyalty programs, reminders and rewards. Advocacy is supported by reviews, referrals, and community involvement. The table provides a holistic overview of integrating digital and traditional channels across the customer lifecycle.
Retail marketing funnel & o2 o activities
- 1. Marketing Funnel Online Activities Offline Activities Brand Awareness Acquisition On Board Engagement Retention Advocacy O2O Campaigns SEM(SEA+SEO) , Social(FB, Inst, Twitter etc..) Posts, Social Paid Ads, Affiliate Ads, PR Articles, Customer Online Queries, Like-for-likes Google Local Guide, Google My Business, Mobile Apps, Print Catalogue, Shopping Mall Ads, Airport Ads, TV Ads, Store Events, Local Community Events, Model Search Competitions, Magazine Ads eCom Web Optimization, SEM, Social Sign-on & Sign-up, Loyalty Program Sign-up, Affiliate Ads Customer Data Capture & Database Analysis, Mobile Apps In-store Promotions, Store Events, SMS opt-in, Loyalty Program, Creator Location(e.g. QR code) eDM(Welcome email, Activation email etc.), Loyalty Program Reward, Newsletters, Multi-step Welcome Pack- eDM New Member Voucher Redemption Membership Card, Loyalty Program Reward, New Customer Voucher, Multi-step Welcome Pack- Printed Anniversary Celebration, Abandon Cart, Loyalty Program Reward(e.g. Birthday Gifts), eDM, Cross Sell & Up Sell, Remarketing Ads, Social Ads, Google Trusted Stores, A/B Testing Click & Collect Rewards Redemption Anniversary Celebration, SMS promotions, Event Calls, Cross Sell & Up Sell, Loyalty Program Reward & Redemption, Personalization Experience Activities, VIP Events Social Re-engagement, Segmentation emails, Remarketing Ads, Gift Card Sell, Online Survey, Responsive email design Local Reviews, Churn & Regression Analysis Gift Card Sell, Satisfaction Survey Calls, Event Calls, Trending Education Social Posts & Social Ads, PR Articles Local Reviews Referral Program TV advertorials, Local Community Events By Marco Ma – Mar.2016