retail marketing in india
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The document discusses the Indian retail market. It defines retail as the sale of physical goods or merchandise from a fixed location directly to consumers. The retail industry in India is divided into organized and unorganized sectors, with over 14 million outlets operating in the country and only 4% being larger than 500 square feet. Organized retail formats include hypermarkets, cash and carry stores, department stores, supermarkets, and specialty stores. Major players in the Indian organized retail market discussed include Pantaloon, Big Bazaar, The Mobile Store, and Crossword. The retail market provides economic and employment benefits but also leaves room for further development.
retail marketing in india
- 2. Definition:- Indian Retail market2 Retail marketing is the planning and process of selling goods or services directly to the consumers.
- 3. RETAIL Retail comes from the French word Retailer, which refers to "cutting off, clip and divide”. Retail consists of the sale of physical goods or merchandise from a fixed location. All activities involved in selling, renting, and providing goods and services to ultimate customers for personal, family or household use. 3 Indian Retail market
- 4. Importance of retail market:- Indian Retail market4 Economic growth. Employment opportunities. Moves the economy into motion. Provides the consumer a basic plat form to encounter with goods and a shopkeeper.
- 5. Some statics of Indian retail market Indian Retail market5 The total retail sales in India will grow from US$395.96 billion in 2011 to US$ 785.12 billion in 2015 Some contributes to 8% of the total employment. Fastest growing sector in Indian economy.
- 6. Retail sectors in India Indian Retail market6 Food and grocery Clothing Foot wear Gems and jewellery Pharmaceuticals. Music Book Consumer durables.
- 7. Retailing in rural India Indian Retail market7 Haats. Meals. Village retailer. Mobile retailers. Village market.
- 8. Evolution of retail market in India Indian Retail market8
- 9. INDIAN RETAIL MARKET The retail industry is divided into organized and unorganized sectors. Over 14 million outlets operate in the country and only 4% of them being larger than 500 sq ft (46 m2) in size. Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana. 9 Indian Retail market
- 10. Types Of Retail Market Organized market Unorganized market Professionally managed has a accounting transparency with proper usage accounting standards. These include the corporate backed hypermarkets and retail chains. Organized sector in India generates 1.13 million jobs in 2010. Organized market in India is 8%. Owner lacks technical &accounting standardization. For example, owner manned general stores, convenience stores, handcart ,Kiranas store. Unorganized market in India is 92%. 10 Indian Retail market
- 11. Organized Retail Formats Hypermarkets - Big Bazaar. Cash & Carry- Easy Day, Metro. Department stores- Lifestyle, Shoppers Stop Supermarkets- Food Bazaar. Specialty Stores- Brand factory. Discount Stores- Subhiksha . 11 Indian Retail market
- 12. 12 Indian Retail market
- 13. Indian Retail Players Pantaloon Pantaloon is a flagship of the Future Group and they have nearly 140 stores in 32 cities in India with their headquarters at the city of Mumbai. They are dealing with a wide range of products like footwear, fashion accessories, gifts, stationery, music, books, consumer electronics and home improvement products. 13 Indian Retail market
- 14. Big Bazaar Big Bazaar is a chain of hypermarket in India. Big Bazaar was launched in September, 2001 with the opening of its first four stores in kolkata, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150 Big Bazaar stores in 80 cities and towns across India. Employees More than 40,000 people. 14 Indian Retail market
- 15. The Mobile Store The MobileStore Limited, India's first countrywide chain of telecom retail outlets and largest mobile retailer. The MobileStore currently has more than 1372 outlets and the vision is to have a network of 2500 stores by 2011 across 650 cities. 15 Indian Retail market
- 16. Crossword This company came into existence in the year 15,oct1992. Crossword is one of the largest booksellers in the retail industry in India,with 83 stores. They are not only dealing with books, but are also engaged in sale of CD-ROMs, toys, magazines and stationery items through their outlets located in different cities in India. 16 Indian Retail market
- 17. Unorganized Retail Format Kirana stores. Paan/Beedi Shop. Footwear shops. Genernal Stores. 17 Indian Retail market
- 18. Conclusion Indian retail market has a huge room for development. Development and progress should not come at other’s cost. Proper government measure can assure healthy growth.
- 19. Thank you Indian Retail market19 BY M.RAJKUMAR M.VINITH KUMAR SRIMAD ANDAVANARTS & SCINCE COLLEGE(AUTONOMOUS) TRICHY-5