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DataWeek: Oh no, I'm running a data-driven cult!Huge Leala Abbott, a senior content strategist at Huge Inc., realizes she has unintentionally started running a data-driven cult. She acknowledges that relying too heavily on data without proper context or storytelling can lead organizations to propagate misleading narratives. However, Abbott provides guidance on establishing proper data governance to ensure organizations use data to guide decisions rather than just narrate predetermined conclusions. Following Abbott's advice, such as prioritizing high-value data sets and integrating data into decision-making processes, can help organizations turn data into genuinely informative insights.
What Matters Now: Education
What Matters Now: EducationHuge From Massive Open Online Courses and the "Flipped Classroom" to the Rockstar Teacher, new and emerging digital tools are transforming the way students of all ages learn. Here are the eight key trends responsible for the shift.
Brands as Publishers.
Brands as Publishers.Huge The document discusses how brands need to become publishers by creating and distributing original content across multiple channels to engage with consumers. It states that to succeed as a publisher, brands must invest in processes, content creation, technology, and hiring the right people. Specifically, brands need to establish different content workstreams, develop guidelines around their brand voice and content types, identify their target audiences, and promote content through influencers and paid media. The key is producing different types of content on an ongoing basis to meet consumers' changing expectations in today's media landscape.
Smart Cities: How Smart is Too Smart?
Smart Cities: How Smart is Too Smart?Huge This document discusses the debate around how smart cities should be and the role of new technologies in civic life. On one side, technologies that automate and optimize city systems through sensors, big data, and other tools could help address budget issues and allow cities to better adapt. However, others argue this could infringe on civil liberties if people are constantly tracked, not everyone has access to the same tools, and serendipity is lost. The benefits of a "dumb city" in terms of inconveniences must also be considered. The document calls for getting the user experience of new technologies integrated into civic infrastructure right to avoid creating an oppressive "Minority Report world."
What Matters Now: Retail
What Matters Now: RetailHuge The document discusses trends in the travel industry, including:
1. Travel companies are adapting to Millennial travelers by offering more authentic, socially conscious experiences and using content marketing to appeal to this demographic.
2. The sharing economy is expanding beyond lodging into areas like car rentals and tours, with startups looking to acquire customers and service providers.
3. Mobile technologies are transforming the travel experience from paper-based to digital, with many travelers now researching, booking, and managing travel on their phones.
Future-Proofing the Web: Choosing the Optimal Mobile Design Strategy
Future-Proofing the Web: Choosing the Optimal Mobile Design StrategyHuge This report, first in a series, focuses on how businesses should choose a mobile design strategy. It considers the rapid evolution of the mobile ecosystem, the exponential growth in devices, and how the right design strategy can not only address these issues, but provide solutions that support the overall goals of a business.
UX Portfolio Tips
UX Portfolio TipsHuge The document provides tips for an effective portfolio to help job seekers in the communication arts field. It emphasizes that a portfolio should showcase the applicant's skills and experience through well-designed, relevant samples of their work. Specifically, it recommends including 5-7 pieces that demonstrate experience across platforms and evolution over time. It also stresses the importance of good writing, clear organization, and accessibility across devices. The goal is for the portfolio to give a strong, brief impression of the applicant's qualifications for the desired position.
The Pitfalls of Process
The Pitfalls of ProcessHuge The document outlines an agenda for a talk on fostering creativity within processes. It begins with the speaker's experience starting as the second project manager at Huge, where they had to quickly learn skills like wireframing. It then discusses how Huge's process has evolved from a very flexible approach to balancing structure with adapting to each project's needs. Ten tips are provided for fostering creativity within processes, such as embracing critique and rework, being fearless, and understanding your impact.
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