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Rocket
Facebook ad reports made simple
Problem
Quickly analysing and understanding Facebook ad performance is
near-impossible.
Spreadsheets are currently the primary ad analysis tool. Just about
everyone despises spreadsheets.
Advertisers hire assistants specifically for this manual and
time-consuming task.
Solution
A visual, interactive Facebook ad
analysis tool.
Cuts down ad analysis and reporting
from 45 min to 5 min.
Saves valuable ad dollars by making
quicker decisions about ad
performance.
Market validation
Adstage
PPC management with
5,000+ customers
Launched reporting product
in July 2016
AdEspresso
Facebook ad management
platform
Currently beta-testing
Facebook reporting product
Market size
3million+
Number of active
Facebook advertisers
* Up from 2 million in 2015
* Source: expandedramblings.com
12%
Facebook’s share of
global digital ads market
* Up from 10.7% in 2015
* Source: Wall Street Journal
5billion
Facebook’s projected
user base in 2030
* Currently 1.59 billion MAU
* Source: Fortune Magazine
Phil Miguet
Engineering
Roy Olende James Morris
Customer Development Product/Design/Frontend
The team
Progress
100+
Number of beta testers
2
Trials started in first 24hrs
after MVP launch
Very positive product
feedback
6-9weeks
Phase II of the Buffcelerator Program
Build key functionality (client reporting & comparison tools)
Start bringing in revenue & increase trials+retention
Show product/market fit
What we’re looking for
Revenue model
2016 Q4*
Rich feature set
$79/month for all features and all users
Present
Reduced feature set
$29/month for all features and all users
2017 Q1*
Rich feature set and team support
$79/month base plan
$199+/month agency & enterprise plan
*projected pricing (subject to change)
October
Raise prices to
$79/month. Grow
paying customers to
50
Timeline
June
Conducted sprint to pivot
Pablo. Resulted in finding
new problems in the ad
space
13th June
Entered Buffer accelerator
program with a market in
mind and prototypes to
validate
Jun July Aug
27th June
Built first MVP as
Chrome extension
deeply integrated with
Facebook Ads Manager
4th July
Pivoted and rebuilt app to
be a web app comparison
and analytics tool
18th July
Encouraged by great
feedback, locked down
MVP feature set
25th July
Facebook API full access
approved. Complete rewrite
of app from ground up
1st August
Retention metrics and
positive qualitative
feedback gives us
confidence
12th August
Integrated Stripe,
launched app and
received first paying
customer
Sept Oct Nov Dec
September
Launch full
comparison and
reporting tools
December
Grow customers to
200 at $79/month
November
Go customer base to
100 at $79/month
Ad

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Rocket - Buffercelerator Project Pitch Deck

  • 2. Problem Quickly analysing and understanding Facebook ad performance is near-impossible. Spreadsheets are currently the primary ad analysis tool. Just about everyone despises spreadsheets. Advertisers hire assistants specifically for this manual and time-consuming task.
  • 3. Solution A visual, interactive Facebook ad analysis tool. Cuts down ad analysis and reporting from 45 min to 5 min. Saves valuable ad dollars by making quicker decisions about ad performance.
  • 4. Market validation Adstage PPC management with 5,000+ customers Launched reporting product in July 2016 AdEspresso Facebook ad management platform Currently beta-testing Facebook reporting product
  • 5. Market size 3million+ Number of active Facebook advertisers * Up from 2 million in 2015 * Source: expandedramblings.com 12% Facebook’s share of global digital ads market * Up from 10.7% in 2015 * Source: Wall Street Journal 5billion Facebook’s projected user base in 2030 * Currently 1.59 billion MAU * Source: Fortune Magazine
  • 6. Phil Miguet Engineering Roy Olende James Morris Customer Development Product/Design/Frontend The team
  • 7. Progress 100+ Number of beta testers 2 Trials started in first 24hrs after MVP launch Very positive product feedback
  • 8. 6-9weeks Phase II of the Buffcelerator Program Build key functionality (client reporting & comparison tools) Start bringing in revenue & increase trials+retention Show product/market fit What we’re looking for
  • 9. Revenue model 2016 Q4* Rich feature set $79/month for all features and all users Present Reduced feature set $29/month for all features and all users 2017 Q1* Rich feature set and team support $79/month base plan $199+/month agency & enterprise plan *projected pricing (subject to change)
  • 10. October Raise prices to $79/month. Grow paying customers to 50 Timeline June Conducted sprint to pivot Pablo. Resulted in finding new problems in the ad space 13th June Entered Buffer accelerator program with a market in mind and prototypes to validate Jun July Aug 27th June Built first MVP as Chrome extension deeply integrated with Facebook Ads Manager 4th July Pivoted and rebuilt app to be a web app comparison and analytics tool 18th July Encouraged by great feedback, locked down MVP feature set 25th July Facebook API full access approved. Complete rewrite of app from ground up 1st August Retention metrics and positive qualitative feedback gives us confidence 12th August Integrated Stripe, launched app and received first paying customer Sept Oct Nov Dec September Launch full comparison and reporting tools December Grow customers to 200 at $79/month November Go customer base to 100 at $79/month