RocketHub: The Crowdfunding Success Pattern
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The document discusses crowdfunding and provides tips for a successful crowdfunding campaign. It explains that crowdfunding involves harnessing one's network for funds, awareness, and feedback. There are two types of crowdfunding: perks-based campaigns that offer goods/services, and investment-based campaigns that offer debt or equity, though investment-based crowdfunding is not yet legal. The document outlines the three pillars of a successful campaign: having a great project idea, activating a wide network to support it, and offering attractive perks or investment levels. It dispels common myths and provides strategies for priming supporters, setting reasonable funding goals, and continuing to engage the network after a campaign
RocketHub: The Crowdfunding Success Pattern
- 1. The Crowdfunding Success Pattern: Brian Meece & Jed Cohen Founders, RocketHub Inc. © 2013 RocketHub. All Rights Reserved. RocketHub.com
- 2. Who are these guys? © 2013 RocketHub. All Rights Reserved.
- 3. What is crowdfunding? … an event that harnesses your network for: • funds • awareness • feedback © 2013 RocketHub. All Rights Reserved.
- 4. The two branches: Perks-based: Investment-based: • Offer goods/services • Offer debt/equity • Legal & operating • NOT legal… yet! © 2013 RocketHub. All Rights Reserved.
- 5. RocketHub tomorrow: Perks-based: Investment-based: • Offer goods/services • Offer debt/equity • Legal & operating • NOT legal… yet! © 2013 RocketHub. All Rights Reserved.
- 6. It’s nothing new… Date: 1885 Project: Build a pedestal for the Statue of Liberty. Raised: $102,000 (2012: ~$2.5MM) Contributors: >120,000 Average: $0.85 / person (2012: ~$21 / person) © 2013 RocketHub. All Rights Reserved.
- 8. How does it work? The Three Pillars © 2013 RocketHub. All Rights Reserved.
- 9. I. The Project Be great Make a statement Tell us why © 2013 RocketHub. All Rights Reserved.
- 10. I. The Project “Games can be better. We as a community can make games better. We do not have to wait on corporate giants to make games better. The first steps will be small... but they will lead to great things.” – James Portnow Crowdfunded $150,000 to launch game publishing company. © 2013 RocketHub. All Rights Reserved.
- 11. II. The Network Width Depth © 2013 RocketHub. All Rights Reserved.
- 12. II. The Network Marc Scheff’s strategy: Built a team of 28 artists Created a Twitter flash-mob Featured in 25 publications. © 2013 RocketHub. All Rights Reserved.
- 13. III. The Goods Sell the journey Levels of impact Fun exchange © 2013 RocketHub. All Rights Reserved.
- 14. III. The Goods Andy Krafsur’s strategy: Raised $42,000 Created Spira’s new wave-spring running shoe Leveraged customer base © 2013 RocketHub. All Rights Reserved.
- 15. Don’t believe the myths! “If you build it, they will come!” © 2013 RocketHub. All Rights Reserved.
- 16. Don’t believe the myths! Do: Prime the pump, then publicize! • Motivate your first followers pre-launch • Meet, call, email – personal contact is best • Spiral out through your network © 2013 RocketHub. All Rights Reserved.
- 17. Don’t believe the myths! “Internet angels will appear!” © 2013 RocketHub. All Rights Reserved.
- 18. Don’t believe the myths! Do: Set a reasonable financial goal. Average contribution: $75 Goal of $750 ~ 10 contributions Goal of $7,500 ~ 100 contributions Goal of $75,000 ~ 1,000 contributions © 2013 RocketHub. All Rights Reserved.
- 19. Don’t believe the myths! “The hard part is over.” © 2013 RocketHub. All Rights Reserved.
- 20. Don’t believe the myths! Do: Plan the work & work the plan. • Build a team • Organize your contacts • Prime the pump • Celebrate milestones • Close strong © 2013 RocketHub. All Rights Reserved.
- 21. Who it works for: User: Individual or org. with… • core group of supporters • clear project goal Timeframe: 30 – 45 Days Fundraising sweet-spot: $3,500 - $35,000 Stats: Avg. contribution ~ $75 Fees: 8-12% of All Funds Raised © 2013 RocketHub. All Rights Reserved.
- 22. Who it will work for: User: Business or Start-Up with… • core group of supporters • clear project goal Timeframe: 30 – 45 Days Fundraising sweet-spot: $20,000 – $500,000+ Stats: Avg. investment ~ $500 – $1,000 Fees: TBD © 2013 RocketHub. All Rights Reserved.
- 23. Be our friend: @RocketHub Facebook.com/RocketHub [email protected] Brian Meece & Jed Cohen Founders, RocketHub Inc. © 2013 RocketHub. All Rights Reserved. RocketHub.com