Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
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The document provides guidance on selecting an eCommerce platform, detailing different types such as SaaS, open-source, and enterprise options, along with their associated development and operating costs. It emphasizes the importance of understanding business needs, including product types, fulfillment logistics, and marketing strategies for success. Finally, it advises choosing a platform that fits specific requirements while calculating total ownership costs and ongoing expenses.
Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
- 1. How To Pick An Ecommerce Platform Roger Lopez Head of Marketing & Digital Twitter @inemode Domyownpestcontrol.com
- 2. Part 1 – The Ecommerce Universe Slide 2
- 3. Types of Ecommerce Platforms • SaaS/Hosted • Multi-Tenant (Yahoo, ProStores, Amazon Webstores) • Silo (Miva Merchant, Pinnacle Cart) • Distributed/Downloaded • Open Source (OS Commerce, ZenCart, Magento) • SMB (WordPress Carts) • Enterprise (Oracle ATG, IBM WebSphere) Slide 3
- 4. Cost of Development • Small/Home Business Software as a Service • Do It Yourself Template Driven – 40 to 80 Hours • Do It For You Template Driven - $500 - $2,500 • Open Source • Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours • Do It For You Template Driven - $5,000 - $10,000 • Enterprise • Licensing Begins Around $20,000/year • Total Packages $50,000 - $2,000,000 Slide 4
- 7. Most Expensive Site Of All Time Slide 7
- 8. Cost to Operate (Beware of Hidden Costs) • Hosting • Flat Monthly Fee ($30 - $500) • Percentage of Sales (.5 – 30%) • PCI/Regulatory • Merchant Banks PCI Fees • Automation/Maintenance • How Much Human Time Does It Actually Take? Slide 8
- 9. Part 2 – Your Business Needs Slide 9
- 10. What Are You Selling Online? • Digital Goods • Downloadable Software • Music • Video Content • Games • Physical Goods • Are you shipping directly? • Are you using a fulfillment center? Slide 10
- 11. Fulfillment • Shipping Fees/Logistics • What Will It Cost To Pick/Pack/Ship? • How Will You Charge Your Customer? • Secure Downloads • Preventing Piracy • Keeping Track Of Usage • Digital Rights Management Slide 11
- 12. Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • Amazon Slide 12
- 14. How Will You Know You’re Succeeding? • Analytics • Google Analytics • KISS Metrics • Crazy Egg • Reporting • Platform Reporting • QuickBooks/Accounting System Slide 14
- 17. Part 3 – Aligning Your Needs With The Market Slide 17
- 18. What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing Maintenance/Development Costs • If You’re Small – Get Started Now Slide 18
- 19. completeness of functionality Ecommerce Marketplace Websphere ATG NetSuite MIVA MERCHANT Magento Volusion Shopify Yahoo Store Amazon Ebay Paypal pricing Slide 19
- 20. Questions Contact Roger: [email protected] Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com