IP-led test automation framework supported by blueprint for product development in Devops environment can ensure automation in the true sense. DevOps is fast becoming adopted as the environment for product development. It facilitates closer integration of development and operations teams, reducing the time needed to develop and deploy a product. However, it is still in its early stages and the teams continue to work in silos due to the different kinds of tools they need suited to their needs. An IP-driven testing framework like iSAFE can be the bulwark on which the development, testing and operations teams can integrate more seamlessly, as it provides one key feature needed when handling such a comprehensive environment – traceability. The other advantages, of course, are reusability, automated alerts and shorter testing periods, thus aiding in the quick time-to-market needs of the organizations.