Roszana Abu Hassan Resume
- 1. Roszana Abu Hassan Suite 137-13, Ayers Tower, Astaria, Taman Kosas, Jalan Kosas Utama, 68000 Ampang, Selangor Darul Ehsan M: +60122952169 E: [email protected] Professional Experience Accomplished PR professional with 29 years expertise developing and executing all aspects of public outreach campaigns to increase media exposure, branding/integrated campaign development and support strategic marketing initiatives. Business strategist; plan and manage projects aligning business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains. Deep understanding on media relations with accomplished track record in providing exclusive interview live/recording television, radio, digital, social media and bloggers stream. Work History 1. M-MODE BERHAD - 2012 – present PR, Marketing & Special Project Manager Well - known as a digital contents and media company that offers contents through the engagement of devices and media. Working together with world well-known and creative contents developers, contents owners, publishers to deliver full experience of digital lifestyles to phone users. Printed Media : Santai Travel and Traveller’s Digest magazine Mobile Apps – Novelplus and Gamesterz #Novelplus- mobile reading app and creative publishing open platform #Gamesterz aspires to be the leading social game platform that connects great and quality games with mobile users and gamers around the world. Founded in 2013, we’re a growing startup backed by big company experience in telecommunication technology and content provider. Tasked: consumers awareness and image campaigns; manage company public relations archives and oversee execution of special events. Evaluate advertising and promotions to ensure campaign messaging aligns with strategic goals.
- 2. 2. MGIP (M) SDN BHD - 2010 – 2012 PR & Marketing Manager Solution provider of sustainable investments, sustainable property investments, socially responsible investment, responsible property investment with Ministry of Green, Technology and Water (KETTHA) 3. ASIAN OVERLAND-AOS Conventions & Events Sdn Bhd -1999 – 2010 PR & MICE Manager Meetings, Incentives, Conventions & Events (MICE) With an experienced team of specialists, undertake association meetings, corporate events, exhibitions, incentive meetings, special events and training programs. Services include site selection, budget planning, event set up, food and beverage arrangements and to provide our clients with the best services and “make a difference” to their event through our comprehensive and creative delivery. Tasked: Meeting Professionals International (2003) The 14th International Conference on Thinking (14th ICOT) - (2009) 6th World Chambers Congress, (2009) Frangipani ASEAN Green Hotel Award CSR Program : Climate Change Convention and Save Our Earth 4. BMG MUSIC MALAYSIA - 1987 – 1999 PR Manager Entertainment Industry : promotion domestic and international artistes Concert : Kenny G, Kitaro, Bobby Brown, Air Supply, Ricky Martin (Int’) Concert : M.Nasir, Search, Wings, Double Trouble, Wings & Superfriends, Ziana Zain Unplugged, Slam Unplugged, 4U2C Ning Baizura, Erra Fazira, Broery Marantika with Salem Cool Planet and Benson Hedges Collaborate with Film Industry : BMG Music and Skop Production Film title : Sembilu, Maria Mariana, Bara, Pasrah, Fenomena & Isabella by Search, Wings, Awie, Ziana Zain, Erra Fazira and Ning Baizura Area of Interest Public awareness Print, Electronic, Digital, Social Media Marketing Branding and Identify Event Planning, Promotion and Sponsors
- 3. Education 1. UITM 1987 - 1991 Diploma / Degree of Mass Comm – sponsored by BMG Music (M) Sdn Bhd 2. SMK HULU KELANG 1982 – 1986 SPM – Gred 1 Skills Microsoft Office : Word, Excel, PowerPoint, Outlook and Window PC Language : Bahasa Malaysia, English Good ability to adapt to multinational environment, teamwork, event planning and analytical skills