Rules of Engagement in Social Media (Ford Social Media)
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This document summarizes Shane Gibson's social media boot camp presentation. The presentation covered 8 rules of engagement for social media, including stopping pitches and starting connections, being a doer, not making it about yourself, being fearless in contributions, not being a spammer, being authentic, being consistent, and leveraging influencers. It also provided tips on content creation, listening to customers, building relationships, and using various social media marketing strategies and tools. Key performance metrics from top social networks were highlighted to demonstrate the size and growth of online communities.
Rules of Engagement in Social Media (Ford Social Media)
- 1. Social Media Boot Camp Series Ontario Module 1 The Rules of Engagement With Shane Gibson @shanegibson #Socializedcamp
- 2. “I think that’s going to break.”
- 3. “The Customer Owns Your Brand”
- 8. 175 Million
- 12. 90 Million Active / mo
- 13. Mobile Users/Day 7.3M 6.9M Daily Active Mobile Users
- 15. 1 Time Buyers st $179.36 $68.78 $80.22 Social referral value in e-commerce (Fast Company)
- 16. The Future is Now
- 20. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
- 22. “It’s not about B2B or B2C it is really about person to person.”
- 23. Lebanon Ford Content Tips 1. Look for topics with a long shelf-life.. 2. Use a variety of media: 3. Show that you’re human. 4. Use humor and casual anecdotes. 5. Promote charities. 6. Be original. 7. Encourage your readers to contribute 8. Pick an angle
- 24. The Reverse Drip
- 25. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through influencers and community
- 26. Boeing
- 27. Mediadecoder.com: “Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
- 28. Nano-markets
- 32. George Moen – CEO, Blenz Coffee
- 34. 5 Km Radius
- 35. Don’t outsource your personal brand
- 36. #1 Stop pitching and start connecting
- 45. Corporate Blogging Errors ✘Marketing materials and brochure ware ✘Endless event announcements with no added value ✘Cut and paste corporate announcements and press releases ✘Product and service pitches ✘No comments or heavy moderation ✘Not a personal voice
- 46. Social Hub • Social Capable? • Conversational? • Aggregate Voice? • Multiple Media and Networks to Talk? • Ease of use?
- 48. #2 Doers win in the game of social media • Results take time • People expect you to be fully engaged and consistent. • Create content • Create unique, value added content and conversations (listen)
- 49. Be the trusted advisor • “Green fleet management strategies.” • “Lean best practices.” • “Balancing fuel efficiency with horsepower .” • “How to select a child seat” • “Service contracts pitfalls and hidden clauses” • “Winterizing your vehicle” • “Fuel efficient versus battery powered cars”
- 50. Social media marketing is about LISTENING
- 51. Business Intelligence • Search.Twitter.com • Google Alerts • LinkedIn Groups, Questions & Network • Blogsearch.Google.com • Customer blogs and social networks • Competitor news, blogs, and social networks
- 52. 5 Km Radius
- 54. “If you think you are a leader and no one is following you... You’re actually just going for a walk”
- 55. Thought Leadership “Leadership is influence.” - John C. Maxwell
- 56. Influence = Action • Message gets passed • Getting feedback on • Listening and creating • Get linked to brand and relationships • Changing or molding views • Generating dialogue • Registering and attending events • Getting press • Solving problems • Capturing an e-mail address or contact info
- 57. If you sound like everyone else you’re not a leader.
- 60. Sales Cycle Invite Warming an d Up Engag Add-ons The Call Breaking e And At Eve Up Sells 7 1 The 2 Ice ry Relationship Step Closing 6 Building 3Uncovering The Model Buying Sale 5 4 Motives The Handling Sales Objections Proposal
- 61. What Platforms? Blo gs
- 63. Free & Honest Tea
- 64. Results
- 65. Press
- 66. Earned Media
- 68. Wall Street VS. LA
- 69. Free Wifi as Weapon
- 71. Scott Heiferman
- 72. @cforbesoklahoma
- 73. @cforbesoklahoma
- 74. Canada’s Biggest Book Launch Party (Until someone tells us otherwise)
- 77. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community
Editor's Notes
- #2: Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
- #3: Shane talks about Krisitan
- #4: Shane: Hummer Ubertor: Competitor Spam story
- #21: Shane share ’s his favorite quote
- #22: Steve covers Disengaged. Introduces thought leaders.
- #25: Steve Introduces the Reverse Drip
- #26: Shane is odd.
- #34: Shane talks about George – Power Bar story.
- #36: Steve talks about Realtors – Shane talks outsourcing networking
- #55: Shane share ’s his favorite quote