Presented at JAX London 2013 Public, private, and hybrid; software, platform, and infrastructure. This talk will discuss the current state of the Platform-as-a-Service space, and why the keys to success lie in enabling developer productivity, and providing openness and choice. We'll do this by considering the success of Open Source in general, look at the Cloud Foundry project, and find out why Cloud Foundry-based PaaSes are the best places to host your applications written in Java and other JVM-based languages.