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© Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech
Rural Sourcing: Trend or Main Street Savior?
@LiaisonTech
Larry Mieldezis
COO
Liaison Technologies, Inc.
Kyle L. Harfst
Executive Director
Southern Illinois Research
Park, Inc.
@LiaisonTech
Definitions
•  Offshoring is the relocation of a whole process, piece
of a process, a function, or a discrete piece of work
outside the boundaries of the United States, either
within or outside the boundaries of the company.
•  Onshoring is the sending work to service providers in
domestic locations where salaries and operating
expenses are lower.
@LiaisonTech
Progression of IT Sourcing
1990’s	
   2000’s	
  1980’s	
  
Domes&c,	
  
urban	
  firms	
  
contracted	
  to	
  
provide	
  IT	
  
services	
  –	
  	
  	
  	
  
OLD	
  SCHOOL	
  
Contrac&ng	
  or	
  hiring	
  
in	
  places	
  like	
  India	
  
and	
  China	
  where	
  
labor	
  costs	
  were	
  
lower	
  	
  
Contrac&ng	
  or	
  
hiring	
  in	
  rural	
  
communi&es	
  
within	
  the	
  USA	
  
or	
  	
  establishing	
  
distributed	
  
rural	
  teams	
  	
  
Contrac&ng	
  or	
  
hiring	
  in	
  places	
  
such	
  as	
  Central	
  
and	
  South	
  
America	
  –	
  
lower	
  wages,	
  
closer	
  to	
  home	
  	
  
@LiaisonTech
Enter Rural-Sourcing
@LiaisonTech
Considerations for IT Rural-Sourcing
(Offshore or Not)
LABOR COSTS Annual salary, recruiting &
turnover
Average of 30%% less compared
to urban areas, recruiting and
attainment considerably lower
AVAILABLE SKILLS Formal education, resource
churn and stability
Alignment (partnering) with a
University or region where you
are the big fish in the pond
DATA SECURITY Regulatory, law enforcement,
perception
Healthcare, Financial, regulatory
– completely protected by the US
legal system
LANGUAGE &
CULTURE
Inferred understanding, work
ethic, expectations
First language English, any other
is available via services or
training. MidAmerica work ethic
TIMEZONE Issue or incident response,
project alignment
Work as a team, in the same
time mode. Project Management,
delivery & support (24 hours if
need be)
INTANGIBLES Economic incentive Embedded real interest to make
your business work
@LiaisonTech
Liaison’s Rural-Sourcing Strategy
Carbondale, Illinois
@LiaisonTech
Liaison’s Rural-Sourcing Program
•  State of the Art new Facility, access to University
technical services and advances
•  25 Liaison Employees located in Carbondale, Illinois
–  24 x 7 Staffing model
–  Plan on ramping up to 35 by end of 2012
•  70/30 split of recent graduates and seasoned veterans
•  Global Competencies: MAPPING, PRODUCT
SUPPORT, MANAGED SERVICES
•  Tight alignment and support from Southern Illinois
University
–  Recruitment
–  Curriculum Influence
–  Research and Special Projects
@LiaisonTech
Labor Costs – Urban vs. Rural Sourcing
2010 Dice Salary Survey – Ciber Consulting - 2011
@LiaisonTech
TTP – Time To Productivity
Recrui/ng	
  ®	
  +	
  On-­‐boarding	
  (O)	
  +	
  Knowledge	
  Acquisi/on	
  (KA)	
  =	
  TTP	
  
Rural	
  Sourcing	
  =	
  Delivering	
  HIGH	
  QUALITY	
  work,	
  with	
  minimal	
  ramp	
  up	
  and	
  direc&on	
  
(LOWER	
  THE	
  OVERHEAD	
  –	
  exposes	
  the	
  Offshore	
  myth	
  of	
  lower	
  costs)	
  
2010	
  ciber	
  Consul0ng	
  &	
  Rural	
  America	
  OnShore	
  Sourcing	
  	
  
@LiaisonTech
Rural Sourcing Summary
•  Rural Sourcing: Offers a competitive cost model,
without sacrificing quality
•  Rural Sourcing: Can clearly compete as an alternative or
compliment to offshoring
•  Rural Sourcing: Skills are available in some of the
most unknown parts of the country
•  Rural Sourcing: Invests in our people and economy
right here at home
•  Rural Sourcing: Offers a competitive advantage and
differentiation
@LiaisonTech
In-Shoring as an Economic Development Strategy
Kyle	
  Harfst,	
  PhD	
  
Execu/ve	
  Director	
  
Southern	
  Illinois	
  Research	
  Park	
  
@LiaisonTech
Carbondale Illinois
•  Illinois	
  popula/on	
  –	
  12,910,409	
  
•  Jackson	
  County,	
  Illinois	
  –	
  58,103	
  
•  City	
  of	
  Carbondale	
  –	
  25,623	
  
•  Six	
  hours	
  from	
  Chicago	
  
•  Two	
  hours	
  from	
  St.	
  Louis	
  
•  Three	
  hours	
  from	
  Nashville	
  
•  Seven	
  hours	
  from	
  Atlanta	
  
@LiaisonTech
Southern Illinois University
•  Three	
  main	
  campuses	
  –	
  Carbondale,	
  Edwardsville,	
  
Springfield	
  (35,000	
  students)	
  
•  19,000	
  students	
  on	
  Carbondale	
  campus	
  
•  210,000	
  Alumni	
  of	
  SIUC	
  
@LiaisonTech
Office Of Economic & Regional
Development
•  SIUC	
  Small	
  Business	
  Incubator	
  
•  SIUC	
  Small	
  Business	
  Development	
  Center	
  
•  SIUC	
  Interna/onal	
  Trade	
  Center	
  
•  Illinois	
  Manufacturing	
  Extension	
  Center	
  
•  Center	
  for	
  Rural	
  Health	
  &	
  Social	
  Service	
  Development	
  
•  Community	
  Development	
  &	
  Outreach	
  
•  Southern	
  Illinois	
  Research	
  Park	
  
@LiaisonTech
What is Economic
Development?
Improving the quality of life in one’s community
through strengthening its economic base
@LiaisonTech
Traditional Economic
Development model
Business
Start-Ups
Business Retention
and
Expansion
Business
Attraction
@LiaisonTech
New Model: Cycle plus …
Inshoring
Research Project for
Southern Illinois
@LiaisonTech
How did we become involved with on-
shoring?
@LiaisonTech
Inshoring Research Project
for Southern Illinois
“as the tide shifts away from off-
shoring, rural regions are
evaluating similarities between
themselves and those developing
countries that have attracted U.S.
businesses to operate there
@LiaisonTech
Typology of
Outsourcing
Source: Gurstein P. (2005)
@LiaisonTech
Typology of
Outsourcing
Source: Gurstein P. (2005)
@LiaisonTech
An example
Of a targeted
industry
@LiaisonTech
Liaison Technologies & SIUC
•  Liaison	
  COO	
  is	
  an	
  Alum	
  of	
  Southern	
  Illinois	
  University	
  
•  Conversa/on	
  started	
  in	
  January	
  2010	
  
•  Challenges	
  with	
  off-­‐shoring	
  
•  Interested	
  in	
  bringing	
  those	
  posi/ons	
  back	
  to	
  the	
  United	
  
States	
  
•  Must	
  be	
  a	
  financial	
  decision	
  to	
  relocate	
  –	
  not	
  an	
  emo/onal	
  
one	
  
@LiaisonTech
Liaison made the decision to invest in
Carbondale & southern Illinois
•  Established	
  a	
  presence	
  in	
  the	
  Southern	
  Illinois	
  Research	
  Park	
  
–	
  landed	
  in	
  the	
  Dunn-­‐Richmond	
  Economic	
  Development	
  
Center	
  
•  Flexible	
  work	
  space	
  provided	
  as	
  the	
  workload	
  expanded	
  
•  Beyond	
  space	
  –	
  value	
  added	
  ac/vi/es	
  
•  Cri/cal	
  mee/ngs	
  with	
  campus	
  units	
  –	
  Computer	
  Science,	
  
Informa/on	
  Technology,	
  etc.	
  
•  Commitment	
  to	
  the	
  region	
  by	
  staying	
  in	
  Carbondale	
  via	
  a	
  
more	
  permanent	
  loca/on	
  
@LiaisonTech
From our perspective this has been a
great collaborative effort!
•  Economic	
  impact	
  of	
  addi/onal	
  jobs	
  in	
  southern	
  Illinois	
  
•  New	
  graduates	
  have	
  more	
  opportuni/es	
  to	
  stay	
  in	
  this	
  
region	
  
•  Addi/onal	
  collabora/on	
  with	
  Computer	
  Science	
  &	
  
Informa/on	
  Systems	
  Technology	
  departments	
  on	
  
campus	
  
•  Mr.	
  Mieldezis	
  of	
  Liaison	
  has	
  given	
  back	
  to	
  the	
  university	
  
community	
  through	
  his	
  posi/on	
  as	
  a	
  board	
  member	
  of	
  
the	
  SIUC	
  Alumni	
  Associa/on	
  
•  Another	
  company	
  with	
  an	
  SIU	
  graduate	
  landed	
  here	
  
during	
  a	
  transi/on	
  of	
  his	
  business	
  model	
  

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Rural Sourcing: Trend or Main St. Savior?

  • 1. © Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech Rural Sourcing: Trend or Main Street Savior?
  • 2. @LiaisonTech Larry Mieldezis COO Liaison Technologies, Inc. Kyle L. Harfst Executive Director Southern Illinois Research Park, Inc.
  • 3. @LiaisonTech Definitions •  Offshoring is the relocation of a whole process, piece of a process, a function, or a discrete piece of work outside the boundaries of the United States, either within or outside the boundaries of the company. •  Onshoring is the sending work to service providers in domestic locations where salaries and operating expenses are lower.
  • 4. @LiaisonTech Progression of IT Sourcing 1990’s   2000’s  1980’s   Domes&c,   urban  firms   contracted  to   provide  IT   services  –         OLD  SCHOOL   Contrac&ng  or  hiring   in  places  like  India   and  China  where   labor  costs  were   lower     Contrac&ng  or   hiring  in  rural   communi&es   within  the  USA   or    establishing   distributed   rural  teams     Contrac&ng  or   hiring  in  places   such  as  Central   and  South   America  –   lower  wages,   closer  to  home    
  • 6. @LiaisonTech Considerations for IT Rural-Sourcing (Offshore or Not) LABOR COSTS Annual salary, recruiting & turnover Average of 30%% less compared to urban areas, recruiting and attainment considerably lower AVAILABLE SKILLS Formal education, resource churn and stability Alignment (partnering) with a University or region where you are the big fish in the pond DATA SECURITY Regulatory, law enforcement, perception Healthcare, Financial, regulatory – completely protected by the US legal system LANGUAGE & CULTURE Inferred understanding, work ethic, expectations First language English, any other is available via services or training. MidAmerica work ethic TIMEZONE Issue or incident response, project alignment Work as a team, in the same time mode. Project Management, delivery & support (24 hours if need be) INTANGIBLES Economic incentive Embedded real interest to make your business work
  • 8. @LiaisonTech Liaison’s Rural-Sourcing Program •  State of the Art new Facility, access to University technical services and advances •  25 Liaison Employees located in Carbondale, Illinois –  24 x 7 Staffing model –  Plan on ramping up to 35 by end of 2012 •  70/30 split of recent graduates and seasoned veterans •  Global Competencies: MAPPING, PRODUCT SUPPORT, MANAGED SERVICES •  Tight alignment and support from Southern Illinois University –  Recruitment –  Curriculum Influence –  Research and Special Projects
  • 9. @LiaisonTech Labor Costs – Urban vs. Rural Sourcing 2010 Dice Salary Survey – Ciber Consulting - 2011
  • 10. @LiaisonTech TTP – Time To Productivity Recrui/ng  ®  +  On-­‐boarding  (O)  +  Knowledge  Acquisi/on  (KA)  =  TTP   Rural  Sourcing  =  Delivering  HIGH  QUALITY  work,  with  minimal  ramp  up  and  direc&on   (LOWER  THE  OVERHEAD  –  exposes  the  Offshore  myth  of  lower  costs)   2010  ciber  Consul0ng  &  Rural  America  OnShore  Sourcing    
  • 11. @LiaisonTech Rural Sourcing Summary •  Rural Sourcing: Offers a competitive cost model, without sacrificing quality •  Rural Sourcing: Can clearly compete as an alternative or compliment to offshoring •  Rural Sourcing: Skills are available in some of the most unknown parts of the country •  Rural Sourcing: Invests in our people and economy right here at home •  Rural Sourcing: Offers a competitive advantage and differentiation
  • 12. @LiaisonTech In-Shoring as an Economic Development Strategy Kyle  Harfst,  PhD   Execu/ve  Director   Southern  Illinois  Research  Park  
  • 13. @LiaisonTech Carbondale Illinois •  Illinois  popula/on  –  12,910,409   •  Jackson  County,  Illinois  –  58,103   •  City  of  Carbondale  –  25,623   •  Six  hours  from  Chicago   •  Two  hours  from  St.  Louis   •  Three  hours  from  Nashville   •  Seven  hours  from  Atlanta  
  • 14. @LiaisonTech Southern Illinois University •  Three  main  campuses  –  Carbondale,  Edwardsville,   Springfield  (35,000  students)   •  19,000  students  on  Carbondale  campus   •  210,000  Alumni  of  SIUC  
  • 15. @LiaisonTech Office Of Economic & Regional Development •  SIUC  Small  Business  Incubator   •  SIUC  Small  Business  Development  Center   •  SIUC  Interna/onal  Trade  Center   •  Illinois  Manufacturing  Extension  Center   •  Center  for  Rural  Health  &  Social  Service  Development   •  Community  Development  &  Outreach   •  Southern  Illinois  Research  Park  
  • 16. @LiaisonTech What is Economic Development? Improving the quality of life in one’s community through strengthening its economic base
  • 18. @LiaisonTech New Model: Cycle plus … Inshoring Research Project for Southern Illinois
  • 19. @LiaisonTech How did we become involved with on- shoring?
  • 20. @LiaisonTech Inshoring Research Project for Southern Illinois “as the tide shifts away from off- shoring, rural regions are evaluating similarities between themselves and those developing countries that have attracted U.S. businesses to operate there
  • 23. @LiaisonTech An example Of a targeted industry
  • 24. @LiaisonTech Liaison Technologies & SIUC •  Liaison  COO  is  an  Alum  of  Southern  Illinois  University   •  Conversa/on  started  in  January  2010   •  Challenges  with  off-­‐shoring   •  Interested  in  bringing  those  posi/ons  back  to  the  United   States   •  Must  be  a  financial  decision  to  relocate  –  not  an  emo/onal   one  
  • 25. @LiaisonTech Liaison made the decision to invest in Carbondale & southern Illinois •  Established  a  presence  in  the  Southern  Illinois  Research  Park   –  landed  in  the  Dunn-­‐Richmond  Economic  Development   Center   •  Flexible  work  space  provided  as  the  workload  expanded   •  Beyond  space  –  value  added  ac/vi/es   •  Cri/cal  mee/ngs  with  campus  units  –  Computer  Science,   Informa/on  Technology,  etc.   •  Commitment  to  the  region  by  staying  in  Carbondale  via  a   more  permanent  loca/on  
  • 26. @LiaisonTech From our perspective this has been a great collaborative effort! •  Economic  impact  of  addi/onal  jobs  in  southern  Illinois   •  New  graduates  have  more  opportuni/es  to  stay  in  this   region   •  Addi/onal  collabora/on  with  Computer  Science  &   Informa/on  Systems  Technology  departments  on   campus   •  Mr.  Mieldezis  of  Liaison  has  given  back  to  the  university   community  through  his  posi/on  as  a  board  member  of   the  SIUC  Alumni  Associa/on   •  Another  company  with  an  SIU  graduate  landed  here   during  a  transi/on  of  his  business  model  
  • 27. @LiaisonTech Thank YouQUESTIONS?ABOUTLIAISON Solutions •  Cloud EAI / Data Transformation •  Cloud B2B Integration Services •  BPM Consulting Services •  SaaS Master Data Management •  Web based, Hosted EDI Multinational •  Global headquarters in Atlanta •  European offices in Finland, Netherlands, Sweden, UK •  More than 6000 customers worldwide in over 35 countries Larry Mieldezis COO Liaison Technologies [email protected] Kyle L. Harfst, PhD, MBA Executive Director Southern Illinois Research Park (618) 453-3427 Direct http://researchpark.siuc.edu