Sales-Insights-for-EcomVista Datans.pptx
- 1. Sales Insights for EcomVista EcomVista, a rapidly growing e-commerce company, seeks to enhance sales performance and customer satisfaction. This presentation outlines a comprehensive approach to improve sales insights and drive growth. by Vijay Prabhas
- 2. Background EcomVista's Growth EcomVista has experienced significant growth in customer acquisition, but faces challenges in converting growth into profitability. The company specializes in consumer electronics, apparel, and household goods. T h e Challenge The company requires actionable insights to improve sales performance and customer satisfaction. They need to understand key metrics and leverage data for strategic decision-making.
- 3. Problem Statement Fragmented Sales Data Sales data was scattered across regions, products, and timeframes, making analysis cumbersome. L a c k of Actionable Insights Key metrics were not easily accessible, hindering data- driven decision-making. M is se d Opportunities The absence of data-driven approaches impeded revenue growth and operational efficiency.
- 4. Objective To create a centralized and interactive dashboard using SQL and Tableau. The dashboard will analyze sales trends, provide actionable insights, and enable informed decision-making.
- 5. Key Deliverables Data Integration and Preparation Extract, cleanse, and prepare sales data from multiple sources for efficient analysis. Interactive Tableau Dashboard Develop a dynamic dashboard showcasing KPIs, trends, and actionable insights. Sales Insights Report Highlight key recommendations for maximizing sales performance and customer satisfaction. Scalability and Training Ensure scalability for future data analysis and provide training for effective dashboard utilization.
- 6. 1. Data Integration and Preparation 1 Data Extraction Extract sales data from multiple sources, including CRM, ERP , and web analytics platforms. 2 Data Cleaning Cleansing and pre-processing the data using SQL for efficient analysis, addressing inconsistencies and missing values.
- 7. 2. Interactive Tableau Dashboard K P I s Track key performance indicators (KPIs) such as total sales, profit margins, and customer demographics. Visualizations Visualize trends like seasonal sales patterns, top-performing regions, and products. Interactivity Enable interactive filtering and drilling down for detailed analysis, providing a dynamic and user- friendly experience.
- 8. 3. Sales Insights Report Cross-Selling Opportunities Identify opportunities for cross-selling by analyzing customer purchase history and product relationships. 1 2 Region-Specific Strategies Develop region-specific marketing campaigns based on sales trends and customer preferences. 3 Inventory Optimization Optimize inventory levels and product selection based on sales data and demand forecasting.
- 9. 4. Scalability for Future Analysis 1 Scalable Architecture Ensure the dashboard can accommodate new data sources and advanced metrics. 2 Cloud-Ba s ed Infrastructure Leverage cloud-based solutions for scalability and data storage. 3 Automated Data Pipeline Implement automated data pipelines for efficient data loading and processing.
- 10. 5. Stakeholder Training 1 U s e r Manual Create a comprehensive user manual for the dashboard. 2 Training Sessions Conduct interactive training sessions for the EcomVista team. 3 Ongoing Support Provide ongoing support and assistance for dashboard usage and interpretation.