Sales management involves planning, organizing, directing, and controlling a company's sales force and sales operations. It aims to maximize revenue and profits through developing strategies to recruit, select, train, motivate, and oversee sales representatives. The sales manager is responsible for achieving sales targets, coordinating different sales functions, and ensuring customer satisfaction. Key activities include analyzing market conditions, formulating sales programs, implementing strategies, and evaluating performance. The overall goal of sales management is to profitably meet market needs through an effective personal selling program.
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