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Salesforce Customization Vs
Configuration
TM
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Salesforce is a powerful CRM platform for businesses. It is
highly configurable and can be easily customized to meet
different and specific business requirements.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Salesforce Customization
● It refers to the process of adding new features or functionalities that are
unavailable or not accessible in the default application environment.
● It deals with the custom development of code and encompasses outside
tools to develop features.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Few examples of Salesforce Customization
● APEX triggers: Automate complex business actions
● VisualForce pages: Display information in a different way
● Real-time integration: Transfer your information to another system
● vCard: Generates from a given contact
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Advantages of Salesforce Customization
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Easy-to-build
Variety of
functionalities
High customer
satisfaction
High customer
retention
Single
customer base
Salesforce Configuration
Salesforce Configuration focuses on utilizing its built-in tools, functionality,
tools, and components to create the best strategies for your business.
offers a wide range of configuration tools
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Creating custom fields Enforcing Data quality
Creating formula fields Crafting data reports
Configuring workflows
Advantages of Salesforce configuration
cloud.analogy info@cloudanalogy.com +1(415)830-3899
High end
flexibility
Support customers
and users
Can be reused
Prevents
duplication
Manage everything
effectively
Salesforce Customization Salesforce Configuration
APEX classes and triggers Adding fields, objects, and tabs
VisualForce components, pages or emails Creating profiles
3rd party system integrations Setting permissions
Create Lightning components Custom reports and workflows
Develop custom partner portals Email templates
Alter the page look by CSS Data verification
Add capabilities by JS Integrating email clients
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Business needs: Salesforce Customization or Configuration?
You can choose configuration when you have:
● Multiple customers and multiple options for them.
● A variety of user segments that will be accessing the system for a long time.
● A limited time, budget, and expertise.
You can consider Salesforce customization when:
● You need a 3rd party integration.
● Standard reports are not enough.
● End users are uncomfortable with the configured platform.
● You have to cater to one client with strict deadlines.
● Highly skilled expertise, dedicated timelines, and budget.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
About Us
Cloud Analogy - A Salesforce development and consulting company that can help
you from scratch to finish evaluating on how you can get the most out of
Salesforce.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Consult our certified Salesforce experts to achieve your business
goals and stay ahead of the competition.
Thank
You
cloud.analogy info@cloudanalogy.com +1(415)830-3899

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Salesforce customization vs configuration

  • 2. Salesforce is a powerful CRM platform for businesses. It is highly configurable and can be easily customized to meet different and specific business requirements. cloud.analogy [email protected] +1(415)830-3899
  • 3. Salesforce Customization ● It refers to the process of adding new features or functionalities that are unavailable or not accessible in the default application environment. ● It deals with the custom development of code and encompasses outside tools to develop features. cloud.analogy [email protected] +1(415)830-3899
  • 4. Few examples of Salesforce Customization ● APEX triggers: Automate complex business actions ● VisualForce pages: Display information in a different way ● Real-time integration: Transfer your information to another system ● vCard: Generates from a given contact cloud.analogy [email protected] +1(415)830-3899
  • 5. Advantages of Salesforce Customization cloud.analogy [email protected] +1(415)830-3899 Easy-to-build Variety of functionalities High customer satisfaction High customer retention Single customer base
  • 6. Salesforce Configuration Salesforce Configuration focuses on utilizing its built-in tools, functionality, tools, and components to create the best strategies for your business. offers a wide range of configuration tools cloud.analogy [email protected] +1(415)830-3899 Creating custom fields Enforcing Data quality Creating formula fields Crafting data reports Configuring workflows
  • 7. Advantages of Salesforce configuration cloud.analogy [email protected] +1(415)830-3899 High end flexibility Support customers and users Can be reused Prevents duplication Manage everything effectively
  • 8. Salesforce Customization Salesforce Configuration APEX classes and triggers Adding fields, objects, and tabs VisualForce components, pages or emails Creating profiles 3rd party system integrations Setting permissions Create Lightning components Custom reports and workflows Develop custom partner portals Email templates Alter the page look by CSS Data verification Add capabilities by JS Integrating email clients cloud.analogy [email protected] +1(415)830-3899
  • 9. Business needs: Salesforce Customization or Configuration? You can choose configuration when you have: ● Multiple customers and multiple options for them. ● A variety of user segments that will be accessing the system for a long time. ● A limited time, budget, and expertise. You can consider Salesforce customization when: ● You need a 3rd party integration. ● Standard reports are not enough. ● End users are uncomfortable with the configured platform. ● You have to cater to one client with strict deadlines. ● Highly skilled expertise, dedicated timelines, and budget. cloud.analogy [email protected] +1(415)830-3899
  • 10. About Us Cloud Analogy - A Salesforce development and consulting company that can help you from scratch to finish evaluating on how you can get the most out of Salesforce. cloud.analogy [email protected] +1(415)830-3899 Consult our certified Salesforce experts to achieve your business goals and stay ahead of the competition.