Salesforce App Cloud First Call Deck

Editor's Notes

• #13: Key Points: Companies fail to produce apps because it is complicated and time consuming Most time spent building enterprise apps on legacy platforms are spent building the back-end services that you get out of the box with Salesforce Building on the Salesforce Platform allows you to create more apps, faster
• #14: Key Takeaway The Salesforce Platform is the only cloud app platform that enables BOTH business analysts, or ‘citizen developers’, AND professional developers to create apps quickly. Talk Track The Salesforce Platform is built on a foundation of collaboration with IT and business. It is created with an ethos of “unbreakable” apps – using our bridging technology that allows developers to create code and integrations with your existing infrastructure (all monitored and managed) while abstracting this away so citizen developers can leverage these services in the apps they create using clicks. Business Analysts Anyone who can use a spreadsheet - are able to create apps with drag and drop tools, wizards, and forms. With clicks they can build the business logic and automate workflow, UI components and page layout are automatically generated. Securing data, fields, and apps is as easy a clicking a few check boxes for enabling permissions. Analytics are built into the platform so reports and dashboards can be quickly created and shared with a link that always has the latest data. Professional Developers Developers gain even deeper access to customize and integrate with existing business systems. Developers have access to rich API’s to integrate and can use a cloud IDE or Eclipse for their programming environment. Languages like Force.com Apex, customizable UI via Visual Force, or languages such as Java, Ruby, Node.js, or PHP can be used.
• #15: Health Monitoring - Device Tracking eCommerce & Loyalty - Scheduling Expense Submissions - Approvals
• #16: We are seeing companies use App Cloud to build apps like this in every part of business. Whether it’s an onboarding process for HR, an app for facilities management, budget tracking in Finance, IT project management, supply chain tracking, or embedded in products themselves, companies are freeing themselves from the mess of spreadsheets and sharepoint tools, and monolithic legacy systems in favor of an agile, connected approach where change isn’t a scary word.
• #17: Those are just a few examples of companies using App Cloud as a core piece of their IT and business strategy. Companies that are recognized leaders across every industry have created innovative apps to solve business problems from HR to Operations to Marketing to IT to supply chain. And every app gets all the benefits we’ve talked about today of App Cloud.
• #18: Apps have become the way customers view your brand. Whether it’s getting product info, e-commerce, support, or other engagement app, your customers are using apps to interact with your products and your company. That means every company is an apps company now. It doesn’t matter if you’re in a traditional industry; or what vertical you’re in. Every company, big and small, needs to be great at creating engaging, beautiful applications to connect with customers in new ways.
• #19: The Financial Times scoops the competition in the digital age With its iconic salmon-colored paper, the Financial Times has been a leading provider of business news, commentary, and analysis for almost 125 years. In recent years, the FT has reshaped and adapted to the rapidly changing environment for news media. By embracing a channel-neutral strategy, the publication has ensured its authoritative, award-winning, and independent journalism is available to readers anytime, anywhere, and on whichever device its increasingly mobile audience might choose. Digital subscribers now exceed global print circulation among its daily global audience of 2.1+ million. To underpin these changes, alignment of the entire Financial Times team to suit the new business landscape was crucial. Salesforce is used by many of the organization’s employees, including ad sales teams, journalists, and back office personnel. “The ability to consolidate onto one platform has had a big impact for us. It’s more cost-effective to maintain and support, and users only have to log into one place,” says Christina Scott, CIO. With a common view of customer information, teams across the company are able to attract and retain advertisers and subscribers. Advertiser contact information and sales activities are tracked in Sales Cloud. The company also uses Sales Cloud to manage subscriber data, and is moving its billing system—for both businesses and consumers—into Salesforce for complete and detailed views. As a subscription business, Financial Times knows that customer acquisition is just the beginning. More than 100 agents in call centers across the globe use Service Cloud to track issues and resolve them quickly. “From a service or subscription point of view, managing our customers on a single platform is critical to survival,” adds Scott. The Financial Times has also moved many of its systems from legacy platforms into Salesforce, including contracts, directories, IT help desk, and order management. The Salesforce Platform even powers the website for the company’s popular consumer luxury lifestyle magazine, How to Spend It. Social media is the source for a new era The Financial Times uses social media channels including and Twitter to share breaking stories, cultivate online communities, and create deeper engagement with readers. The company also uses Marketing Cloud to monitor and engage with social customers. “Marketing Cloud lets us use social media to see how we’re doing,” says Scott. “Social media is the fastest growing traffic source to FT.com, increasing by 20 percent in the first six months of 2012, and is an increasingly important driver of new customers.” FT has always been a subscription/paywall media organization and they too had to change quickly to meet the evolving demands of the consumer. They not only used Salesforce as a platform for managing their subscribers but they also used it to engage the power of their enormous social channels, which have followers and views in the millions. They are able acquire new subscribers and create custom journeys based on what they know about the consumer. As a for instance, FT is the owner of a luxury lifestyle brand call How to Spend It. It started as single page in the Saturday edition of the paper and became the benchmark of luxury lifestyle magazine. FT launched this site using Salesforce to deliver personalized content via web and ipad app that has developed wide adoption with lifestyle brand such as Audi looking to reach right audience for their own content. Displays content based on user interest and connects back to FT for upsell, making not only giving their subscriber more relevant content but also delivering a value add experience for advertisers. Customer Story Link: http://www.salesforce.com/customers/stories/financial-times.jsp Customer story record: https://org62.my.salesforce.com/a4b3000000005aRAAQ
• #20: You can! Just as Apple has the App Store and Google offers Google Play, Salesforce offers the AppExchange. The AppExchange is the leading business app marketplace, delivering an ecosystem of proven business apps that integrate with Salesforce to extend Salesforce to every department and industry. The AppExchange has over 2,800 apps customized for Salesforce, These apps are trusted with over 3 million installs and reviewed with +50,000 peer reviews showing how business have turned to AppExchange for trusted solutions that are recommend to help them grow. The Salesforce AppExchange eliminates risk and saves time by helping you find the best tools that integrate with Salesforce and increase your team’s productivity and company's growth. ——-
• #22: About Confirmit:  About the Metrics:  • Business executives/sponsors/system administrators involved in the CRM purchase decision were asked about percentage improvements the Salesforce service had helped them to achieve. The metrics are the average percent improvement reported. More About the Survey: • In March 2015, Salesforce.com conducted its biannual, worldwide, on-line Customer Relationship Survey hosted by independent third-party Confirmit Inc. • The relationship survey assesses various aspects of the relationship between salesforce.com and its customers, including customer loyalty, customer satisfaction, and return on investment achieved. • A total of 4,626 responses to the survey were received from English, French, German, English UK and Japanese-speaking customers worldwide. • A sample of this size is considered accurate at the 95 percent confidence level, +/- 1.35% margin of error. Response sizes per question vary. • The respondents were randomly selected and represented organizations of all sizes and from a diverse set of 15 industries. Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.
• #26: Health Monitoring - Device Tracking eCommerce & Loyalty - Scheduling Expense Submissions - Approvals
• #27: And the reason change isn’t scary, is that with Salesforce, you can create or change apps at lightning speed. That’s because we give you everything you need to build apps fast and get started right away, right out of the box. Instead of buying and setting up hardware, software, networking, and piecing together a dev stack, you can focus on solving the business problem. All of the platform services that underpin our CRM offerings are available to you for your apps with rapid dev tools to define your data schema, your sharing model, workflow, collaboration, reporting and dashboards, and your UI. And mobile is built-in - the Salesforce1 Mobile app means that any desktop app you create on the platform is instantly available on mobile devices, too, with the click of a button. The whole platform is API-first, with point-and click integration tools, so it’s easy to connect to your existing systems and unlock your back office and avoid creating any more islands of technology. Even your consumer web can now be an integral part of your business processes. Too often IT is forced to choose an enterprise architecture for core business processes from one set of vendors, and an elastic cloud infrastructure for customer apps and the consumer web from another set.  With Salesforce, you have both. The flexibility to create high-productivity employee applications faster than ever in a highly secure enterprise cloud as well as engaging, customer-facing apps in an elastic cloud, all from one company. So for whatever type of application the business needs, Salesforce gives you the Services you need. No more silos or stranded processes. Instead, you have the best technology for each app, system, or process along with an integrated platform to manage everything. All this means that instead of month or years, you can create amazing employee and customer apps that work together, and get them into circulation in a fraction of the time. It’s the fastest path from idea to app.
• #28: Key Points: The Salesforce Platform runs all of our apps, as well as the apps created by our partners and our customers Because all apps share a Platform, they also share data and logic that make it easier to build business Additional Details: Salesforce Apps: Our Sales Cloud, Service Cloud and Salesforce1 Mobile App were all built on top of the Salesforce Platform. They are the first stop for customers around the world looking for industry-leading CRM and Service management, all available on any device via the Salesforce1 Mobile app. Partner Apps: Ever since the launch of the AppExchange, Salesforce has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function. Custom Apps: Sometimes the best option to build a completely customized app. With the Salesforce Platform, you can build custom, non-Salesforce-branded apps for virtually any device platform using SDK’s and other tools that Salesforce provides.
• #29: Key Takeaway You Can Build apps faster and increase your ROI with the Salesforce Platform Talk Track Our platform allows customers to bring their apps to market faster than ever before and achieve an amazing return on investment. A recent study by the research firm IDC revealed that businesses building on the Salesforce Platform were able to turn their ideas into apps 70% faster than with traditional platforms. The ROI on this Apps were returning 520% ROI.
• #31: Health Monitoring - Device Tracking eCommerce & Loyalty - Scheduling Expense Submissions - Approvals
• #33: Finally, you can bring agility, innovation, and speed to your whole business – even data in legacy backoffice systems can now be unlocked. With Salesforce, you can create social, mobile apps that use data from ERP systems, financial systems, HR systems, or other backoffice systems.
• #34: Key Takeaway Building your apps on our cloud platform ensures that they’ll continue to work with emerging technology and never break. Talk Track IT departments can build, scale and standardize on salesforce because our Multi-tenant platform guarantees the most up-to-date features and functionality. Because all of the development and customization is at the metadata layer, it is logically separated from underlying salesforce cloud, and that means when there is an upgrade to the cloud platform itself (which happens 3x a year), everything you’ve built or customized gets that upgrade without a hitch – no data migration required, and nothing breaks. Standardizing on Salesforce means that every app you build will evolve with your business and changing technology landscape.
• #37: Lightning Experience brings you a beautiful UI for the desktop that unites the user experience across all devices and surfaces the most important information so that you can get work done faster and delight your customers. It is powered by App Cloud, so it comes with all of the benefits of the Salesforce ecosystem and can be customized with Lightning App Builder. Lightning Experience is paired with the Salesforce Design System, a style guide that unites all Salesforce apps and empowers partners to build beautiful enterprise user interfaces, faster.
• #38: Finally, we have the new AppExchange for Components, so now developers, partners and admins to distribute and monetize their components to the entire Salesforce community. Now the Worlds #1 Enterprise App Marketplace is creating an entirely new way to build apps, through our enterprise component marketplace. Trusted, Reviewed and all pre-integrated with Salesforce1 Platform. So your builders can leverage the best for your apps, to deliver more value to the business, faster. And Developers and partners can distribute and monetize components. You can find, try, and buy components built by Salesforce partners on the AppExchange today. Many of the Components work in the Lightning App Builder simply by clicking “Get It Now” and installing the package in your org.  
• #40: All this gives you the same framework that delivers the Salesforce1 mobile app. That’s why every desktop app you create is instantly mobile on the Salesforce1 Mobile app – it is simply another interface for your apps. So now IT, developers, and business users can work together in new, more powerful ways to bring app ideas to life, and then test, tweak, iterate on, and improve those apps fast. It’s App Cloud that thousands of companies already trust, better than ever. Let’s take a look at some examples of how companies are using App Cloud to create amazing employee apps.
• #42: Health Monitoring - Device Tracking eCommerce & Loyalty - Scheduling Expense Submissions - Approvals
• #43: But creating engaging, modern apps can be a challenge for many companies. Customers expect a personalized, connected experience and the technologies to support that can be complex. Things like caching, code servers, database instances, logging, deployment systems, load balancers, and security can require a lot of effort to deploy and maintain the kind of scale, security, and flexibility you need.
• #44: Heroku lets your developers focus on building engaging customer facing apps with the kind of flexibility that developers love. The simple and powerful deployment and management environment makes things like scaling a breeze. And with over 150 add-ons that can be leveraged right in Heroku, developers can spend their time on innovation, not the basics. And because it’s part of the Salesforce Platform, your customer applications are connected directly to your business processes.
• #47: So what is the common denominator in all of this that drives those kind of results? What’s the secret sauce?
• #48: Health Monitoring - Device Tracking eCommerce & Loyalty - Scheduling Expense Submissions - Approvals
• #50: So what is the common denominator in all of this that drives those kind of results? What’s the secret sauce?
• #57: Industry: Consumer Products & Retail Segment: Enterprise Company Background Brown Forman is a global spirits beverage company that is aggressively embracing Cloud/SaaS solutions to supplement their global SAP backbone in order to increase support for and responsiveness to fast growing market needs. As one of the steps in this direction, B-F decided to use “Force.com” as the platform for CRM and application development. As they embarked on this journey,  B-F engaged Deloitte to design and launch a Force.com “Center of Excellence” while driving the delivery of the first set of solutions. Challenges Build a comprehensive solution enablement approach to drive the design, development, delivery and support of Force.com based solutions by establishing a governance model and operationalizing a streamlined application deployment process Enable Force.com as the platform of choice,  and build business applications with the correct architectural design, data governance and best practices Repurpose functional solutions and related deliverables, allowing B-F to deliver more effectively, consistently and at a lower cost Develop applications with an agile approach, and transform dependence on spreadsheets and existence of redundant applications across the technological landscape Solutions: Established a Force.com “Center of Excellence” (CoE) that involved designing the governance model, resource model, delivery methodology , supporting tools and templates for effective Force.com solution delivery Developed a complex application i.e. “National Promotions Application (NPA)” with a dynamic grid-like UI for high-volume data entry and delivered it to production, by setting it as an example for following the delivery methodology, development standards, architectural guidelines, as published in the CoE Enabled a centralized location to track business application requirements, work packages, test cases , deployment components,  and defects to allow easy accessibility of information by customizing Deloitte’s proprietary solution “Build Management Engine “ (BME) to multi-App Force.com platform release cycles Initialized an application modernization thread  to drive the details, analysis, prioritization and work effort estimation for business applications that will be implemented as part of an enterprise roadmap including NPA, Promotion Allocations, Controls app SOX Compliance and others Results: Reduced solution delivery and support costs while improving business capabilities and architectural flexibility Optimized and aligned Force.com and SFDC CRM process and solutions architecture Established standards for Force.com solutions delivery with significant reduction in execution risk Engagement model and approach with supporting tools, templates and guidelines to facilitate delivering future CRM and Force.com solutions Carve a path for solution enablement of 35+ number of applications, and two-way integration between SAP & Force.com using custom built application on top of Data Loader’s command-line interface Phase I (7 weeks): The Phase I timeline was very aggressive, overall spanning 7 weeks aimed at completion of three parallel tracks Defined and launched a Force.com Center of Excellence (CoE) and released custom app- BME to support Force.om development and delivery Rebuilt and piloted an existing SAP CRM application, for US National Promotions to the Force.com platform Assessed and developed a high-level Force.com application roadmap Phase II (15 weeks): Focused on extending the Phase I tracks and activities CoE monitoring and adoption Extended National Promotions app to build a custom intuitive, grid-like UI for entering Allocations, replacing multiple spreadsheets being used. Promotions and related POS items would load dynamically based on Market selected and designated access of the logged in user. Simplified UI, developed within Salesforce limits, to provide maximum information regarding customers , promotions and products to ease promotion planning allowing for up-to 70 POS items to be allocated to 5 customer addresses at a time. Advised on design and development of Compensating Controls application for managing SOX compliance issues Provided design oversight to other apps in pipeline Established custom/ native Data Scheduler built by USI for batch data integration laying the foundation for future middleware integration with Dell Boomi  Quotes “Salesforce bring us into the world of being business people, not technologists.” T.J. Graven, CIO “With the Salesforce1 Mobile App employees build strong relationships, which is the backbone of our corporate culture.” Jennifer McClinton, Director of Technology Development “Salesforce helps us build the culture and community we need to be successful.” Jennifer McClinton, Director of Technology Development With Salesforce we are able to build applications that are straight forward, intuitive, easy to use and on top of everything…mobile. Toby Lester, VP of IT, Architecture & Innovation "With the Salesforce1 Mobile App, it took us less than 15 minutes to build, test, and deploy the business critical custom publisher action.” Sandeep Gadicherla, Senior Software Engineer, Brown-Forman Customer Story: http://www.salesforce.com/customers/stories/brown-forman.jsp Internal Story: https://org62.my.salesforce.com/a4b300000004EzdAAE Video: http://www.youtube.com/watch?v=Danf-ARUFlM
• #58: Industry: Healthcare & Life Sciences Segment: MM Company Background: New England Biolabs (NEB) produces and supplies recombinant and native enzyme reagents for the life science research. 350-employee research company located in Ipswich, Mass. Established in 1974 as a cooperative laboratory of experienced scientists, New England Biolabs was one of the first companies to produce restriction enzymes on a commercial scale. Challenges: Ken Grady NEB CIO & Director of IT stated the highest priority from the start must deliver global transparency, real time metrics while reducing operational (IT) liabilities/costs NEB customer service is a competitive differentiator, core value, and sales enablement (not viewed as a cost). Solution must evolve with new technologies, deliver customer collaboration, unify team collaboration (across technical mediums email/chat, etc), support multiple languages/currency, and 100% replace existing CS systems. NEB requires a cloud solution and architecture capable of tightly integrating their custom Point of Sales (POS) Freezer Kiosks (est. 300+ freezers throughout world). Users securely log in, scan products, and checkout with 100% of data stored remotely. Solutions: New England Biolabs chose Salesforce.com Unlimited Edition for US, Canada, France, Germany, and Japan. Sales Cloud, Service Cloud, and Live Chat enabled for Unified Customer Service. NEB, with help from Salesforce partner Ionia Corporation deployed an integration framework to deliver a bidirectional integration between Salesforce and their proprietary data warehouse. NEB delivered a tightly integrated touch screen kiosk with barcode scanners directly tied into Salesforce in < 60 days from conception to POC. With the assistance from Ionia Corporation NEB delivered an encrypted JSON integration framework built on Heroku tied directly into Salesforce. Results: Replaced SAP CRM with Salesforce Unlimited Edition < 60 Days with help from Ionia Corporation, migrating and de-duplicating >27,000 customer accounts and >125,000 contacts. NEB deployed the Service Cloud in < 45 days for 130 users, 100% replacing 10 yr. old on-premise highly customized application.  Data migration, automated processes, trained users, and transitioned all business and nearly 1,000 new cases a month completely within Salesforce.com. Simple, clear interface and workflow allowed for rapid adoption of Salesforce.com by Customer Service, Research Scientists, Product Managers and Marketing as the common tool to track every interaction with a customer. Tightly integrated New England Biology custom Freezer Kiosk for direct customer point of sale, distribution, and fulfillment managed directly within Salesforce.com.  Real time reporting, performance analytics, automated reordering process, and asset/inventory management. Delivered point and click real time transparency, metrics/reports/dashboards.  ​Anecdote: New England Biolab's CIO Ken Grady came up with the idea when he went back to his room during Dreamforce and used the mini bar...and it hit him. They were tracking what he was taking, and why couldn't NEB do that?!   Customer Story: http://www.salesforce.com/customers/stories/new-england-biolabs.jsp
• #59: Industry: Consumer Products & Retail Segment: Enterprise Overview Coca-Cola Germany has built apps for nearly every aspect of their business: Customer facing apps, retailer apps, distributor apps, inventory apps. They’re deploying these apps at Lightning speed and transforming their business while they’re doing it. Challenges A business need to go faster, be collaborative, connected and scalable; all in the mobile context (Fast companies can beat the big companies) Need to be able to make real time decisions in the field but everything is disconnected Need for Apps is evident, but must become a software company to do this. Turn around time on surveys slows down service Vision In order to provide customer with an omni channel engagement company needs to make sure everyone knows everything about the customer Only possible when your company has a fully connected platform that enables information exchange instantly Solutions Used Salesforce 1 to create a fully connected apps that allow for omni-channel engagement They now have a scalable solutions that have the ability to ad functionality when they need it Were able to create an app that allows employees to check and see if they have cooler, promotional material, all brands available Surveys results are calculated daily or in real time Quotes from Video “I say the most dangerous place to make a decision is in your office. You need to make the decision where the customer is, the supplier, employers is, and this new way of doing business allows you to make the decision exactly at the point where it matters.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG “In the past it was bigger companies that out competed smaller companies, this is history today, the fast company’s outcompete the slow companies. So for this organization to really transform there are four things we really have to do. Get much faster, we have to work on collaboration, connectivity and scalability and all of that in a mobile context.”Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG If you really want to provide your customer with an Omni channel engagement you have to make sure everyone knows everything about your customer, this is only possible when you have a fully connected platform that really enables information exchange instantly. Marcu Franke, CIO, Coca-Cola Erfrischungsgetranke AG We have been elsewhere around the world and have seen really great systems, but they were not been 100 percent connect. So what we found with the saleforce App Cloud is that we can absolutely see everything at the same time. Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG “We have literally billions of transactions every day and with App Cloud it really does not matter if it is on loyalty app, a manager app, chatter, Salesforce 1, everything is connected, collaborative and mobile. We are just getting faster.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG “Is there a cooler, do we have all of the promotional material in place, are all of our brands available, all of these things you just go through and the app is organically helping you to do that job. In the past is what like you doing the survey and get the results back a day later, when the backend did the calculations, but with our new mobile apps and Salesforce in place this number is being calculate daily.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG At coca cola everybody either need to sell Coca Cola or be helping sell Coca Cola. That means that everybody needs to have the customer in the center of everything they do. I think it is a fantastic journey so far, I think it is an exciting time to be apart of history. I think we are onto something very very special, some would even call it a secret formula.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG “Since everything is interconnected on Salesforce 1 we can share information very easily, everyone knows what is going on with the customer right now. That is very important to us.” Kai Uhlemann, Head of Mobile, Coca-Cola Erfrischungsgetranke AG “We call it connecting the dots, so if there is a delivery that has gone wrong immediately the customer will see it, the sales representative the distribution manager will see it and I will see it.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG “The cloud helps us add functionality when we want it. That’s where sales force 1 come in as a rich platform for us.” Kai Uhlemann, Head of Mobile, Coca-Cola Erfrischungsgetranke AG “Gives us the agility we need, it has given us back the speed.” Kai Uhlemann, Head of Mobile, Coca-Cola Erfrischungsgetranke AG “It is like a big toolbox, and out of the big toolbox we can build individual, but very fast application for every department in your company, for sales, marketing and service.” Thorsten Kohler, CEO, YOUR SL Saleforce Implementation Partner “We are only limited by our ideas, not technology anymore, that is why we choose salesforce.com as our primary hub for all applications.” Kai Uhlemann, Head of Mobile, Coca-Cola Erfrischungsgetranke AG “What make me really excited about this what it does for us internally, but also what it does for all of our customers. So when the sales reps go out today, they can press location and up pops everything ______ and they can make a survey at that very moment.” Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG Video http://www.youtube.com/watch?v=xAYS8C3g_k4
• #60: Company Background: Safeway, Inc. is an American supermarket chain that was acquired by private equity investors led by Cerberus Capital Management in January 2015. The new merged company which includes the Albertsons supermarket chain has more than 2,200 stores and over 250,000 employees which makes it the second largest supermarket chain in North America. Challenges: The merger creates a huge employee base that needs to be connected, and given tools to modernize their applications. Over 200 applications are build by Shadow IT, and many needs were simply never met by IT and instead done on pen and paper. Because they were going through a merger, it was especially important that they focused on a scalable and cost saving platform. Their IT team also had a focus on enabling a platform that allowed business lines to innovate, a focus on the mobility for their employees and governance to remove the reliance upon shadow IT. Solutions: After a spark they identified and agreed to go forward on: RCC (Retail Collaboration Portal) Portal for collaborating and communicating across divisions, districts and retail stores. Replaces many one off forms and fragmented application. Mobile enabled. 40,000 users initial rollout, eventual rollout to entire employee base. PRMS Promotions Management System which allows for planning and management of promotions. 200 users (live as of March 2015). Vendor Portal Supplier Onboarding and Vendor Data Share, allowing a community to connect with vendors and share data. 400 users initially. Merger Data Management Request  Managed data request to Albertsons IT provider as part of large merger. 200 users. Product Placement Application Store Reset management to help plan layout of stores etc. Initial rollout of 200 store managers, eventual rollout to all 10,000 store managers. UPC add/remove Tool Capacity planning tool, 10,000 person rollout. Call Center Forms Replaced some forms used in call centers And many more Results: Projected (Over 5 years) $27.5 Million in cost reduction ($5m in email processing time reductions, $21.2M in paper printing reductions, $1.3M in Sharepoint removal for RCC). $32.6 Million in cost avoidance ($32m in avoidance of wasted time with existing portal, $600,000 avoidance in sharepoint upgrade) $12.9 Million in revenue lift (Time spent with customers and improving OSAT)
• #61: ** APPROVED FOR EXTERNAL USE ** Read the story on the web at: https://www.heroku.com/customers/citrix
• #62: About Honeywell ECCHoneywell Environmental Combustion and Controls (ECC) is a $2.4 billion business with 13,500 employees within Honeywell Automation Control Solutions.  ECC provides integrated product solutions in heating and heating processes, ventilation, cooling and refrigeration, air filtration, zoning, humidification, air conditioning, water controls and processes, electrical devices and systems, lighting control, buildings controls, switches, sensors and controllers. ECC’s technologies are found in more than 150 million homes, 10 million buildings, and a multitude of manufacturing plants around the world. Customers include original equipment manufacturers, commercial, homeowners, contractors, retail, trade, building managers, consulting engineers and distributors. Challenges: - Homeowners are increasingly expecting a connected and integrated home services experience.- Homeowners often seek professional help for furnace and air conditioner questions. Historically, these questions could only be answered via a home visit, taking time and money to troubleshoot.- It usually took something breaking before a contractor received a call, putting them into reactive, “hurry-up” mode to fix issues for an upset homeowner.- Additionally, the thermostat market demanded a more consumer service-focused strategy, where predominately it had been transactional by nature.- Honeywell needed a new opportunity to generate a new revenue stream to their ECC homes division.Solutions: - Create a first-of-it’s kind HVAC contractor portal that allows contractors to offer 24/7 remote monitoring services that leverages HVAC data coming from the Honeywell connected thermostats. This allows both contractors and homeowners to have real-time access to their HVAC controls proactively.- This new community portal integrates the data from homeowners’ thermostats to the dealer community and provides that data to select contractors on a subscription basis.- Portal integration with a third party cloud-based payment system, providing a “one-stop-shop” experience for contractors.- Mobile access across the entire portal solution, allowing contractors access to information from anywhere at any time.- 10,000+ estimated portal usersResults: - Complete connectivity for Honeywell’s employees, contractors and customers to their products and services.- The mobile component allows for contractors to respond to customers’ questions and needs in real-time, with accurate information.- Thermostat dealers can now service their customers’ needs more efficiently with data provided from the portal.- Product-integration into a community portal makes Honeywell products function as a service provider. With the connection of the product, to data, and then into a community, Honeywell can anticipate customer needs, providing their contractors more opportunities to service their customers.- Honeywell expects contractors to have established roughly 100K connections to homeowners within the first year of launch. - Honeywell expects the subscriptions of the service to provide $50M in revenue. - Honeywell is a leader in the connected consumer space and expects to surpass 1M+ connected homes by 2015. - Project will launch Honeywell’s first SaaS solution for North American residential homes. Additional Details: - "Other" for Service Cloud: Connected Product Data, Ability to work with connected products via the portal.- Initial release was 9 months from idea to launch- Leveraged agile development methodologies- Integrated 4 different systems: Salesforce, Zuora, Honeywell DB, Honeywell total connect comfort Internal Story Link: https://org62.my.salesforce.com/a4b3000000006F5AAI
• #69: [before click] Cloud Computing is a very different model than software. With software, you would typically have large, upfront capital expenses for the software and hardware. Then, as you upgrade, you would undergo additional, large expenses to upgrade the hardware and software over time, which really cuts into the value that you would get. [after click] with cloud computing, all the capital investment expense goes away, along with the upgrade expenses. The capital costs are gone because you don’t have to purchase the hardware, data center, and software. You also don’t have the expense of upgrades, we take care of this for you, automatically. Cloud Computing is a faster, more economical approach than software.
• #71: Enterprise Cloud Computing is a completely open technology that lets you can connect your legacy data and applications to the cloud, and use any of today’s mobile devices in the cloud. With Salesforce’s open and secure API’s you can access the data you need in the cloud. In fact about 50% of our transactions today go through our APIs and with the launch of Salesforce1 we now offer 10x more API functionality so developers have more power than ever. It’s a proven way to connect in the cloud. With Salesforce Touch, your data is available on any device. This is one of the most important benefits of the cloud – a seamless experience across devices so you get access to all your data from any device. We do this because we know that you are mobile today. You’re interacting with Salesforce at every point in your day through a range of devices, but the look and feel remain consistent providing continuity in a seamless computing experience. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Acronyms as defined by Wikipedia An application programming interface (API) specifies how some software components should interact with each other. In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components. SOAP, originally defined as Simple Object Access Protocol, is a protocol specification for exchanging structured information in the implementation of Web Services in computer networks. Representational state transfer (REST) is a style of software architecture for distributed systems such as the World Wide Web. REST has emerged as a predominant web API design model. The term metadata refers to "data about data” Apex is a strongly typed, object-oriented programming language that allows developers to execute flow and transaction control statements on the Force.com platform server in conjunction with calls to the Force.com​ API. Visualforce is the component-based user interface framework for the Force.com platform. The framework includes a tag-based markup language, similar to HTML. HTML5 is a markup language used for structuring and presenting content for the World Wide Web and a core technology of the Internet. It is the fifth revision of the HTML standard (created in 1990 and standardized as HTML 4 as of 1997).
• #73: Trust is salesforce.com’s highest value. Without the trust of our customers, we wouldn’t exist. Our platform and applications are the most secure, most reliable in the industry. At our trust.salesforce.com site you can see the real-time information on system performance and security. The number of transactions that we’re running on our datacenters have been increasing at a tremendous rate over the past few years. We’re now up to 159 billion transactions per quarter, which is a 51% increase YoY. Additionally, we continue to improve the average page time that our applications take to load. In Q1, the average page time load is only 240 ms!
• #74: But what about outside of CRM? Every day we hear from companies how they are struggling to make their existing legacy systems keep up with their business. Whether it’s ERP, IT core systems, Operations, or departmental apps like HR – it’s a complex mix of systems and technologies that are difficult to manage – they are hard to make work together, hard to customize, and hard build on to solve new problems. So what if you connected all of this with the Salesforce Platform?
• #75: But there’s a technology disconnect in most companies. The systems of engagement in the front office have evolved much more quickly than the backoffice systems. They live in the cloud, they are constantly being upgraded, are adaptive to the business. Meanwhile, the backoffice systems are outdated, monolithic, and struggling to keep up with the pace of change.
• #76: We know that if you engage and connect deeply with your customers and build one-on-one relationships, you get incredible success. We’ve seen the rise of the customer and the companies that do this, see phenomenal results. These are some incredible statistics from our customers. This is what it is all about. At Salesforce, we want to take this even further. Our vision at Salesforce is simple, it’s to be your Customer Success Platform. About Confirmit:  About the Metrics:  • Business executives/sponsors/system administrators involved in the CRM purchase decision were asked about percentage improvements the Salesforce service had helped them to achieve. The metrics are the average percent improvement reported. More About the Survey: • In March 2015, Salesforce.com conducted its biannual, worldwide, on-line Customer Relationship Survey hosted by independent third-party Confirmit Inc. • The relationship survey assesses various aspects of the relationship between salesforce.com and its customers, including customer loyalty, customer satisfaction, and return on investment achieved. • A total of 4,626 responses to the survey were received from English, French, German, English UK and Japanese-speaking customers worldwide. • A sample of this size is considered accurate at the 95 percent confidence level, +/- 1.35% margin of error. Response sizes per question vary. • The respondents were randomly selected and represented organizations of all sizes and from a diverse set of 15 industries. Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.
• #79: modern platform for back end and front end is tablestakes. Apps are all about UX today- win the users find a communitiy of developers- go faster