Samsung (Marketing)
Download as PPTX, PDF10 likes3,994 views
Samsung, a South Korean multinational tech giant, has diversified its product lines targeting various demographics, including trendy youth and professionals. The company employs a variety of marketing strategies focused on innovation, customer experience, and brand positioning to maintain its market leadership amid competition, particularly against Apple. Its SWOT analysis highlights strengths like brand recognition and product diversification, while weaknesses include perceptions of low quality and challenges with market entry.
Samsung (Marketing)
- 2. Ekram Islam Ashraf Ali PArvez Md. Tuhin Talukdar Md. ArifKamal Md. Radwan Hossain
- 4. Session 1
- 5. 1 Samsung Samsung is a South Korean multinational Conglomerate headquartered in Samsung Town, Seoul, South Korea. It was founded in 1983 as trading company by Lee Byung-chul. But now IT is the world's largest information technology company
- 7. 1 Major Segment (Cont’…) TARGETING Trendy young people. Professionals. Large businesses. The common cellular phone users. Organizations such as: services to public safety, the government, and both utility and manufacturing enterprises.
- 8. 1 Major Segment (Cont’…) Positioning (i) It focuses more on the real margin which comes from mid-to-high-end segments. (ii) Samsung Concept Store. (iii) Market making & category creation in small towns. (iv) Wider Care Network. (v) Access to Samsung care line. (vi) Pioneering in the 3G segment of mobile phones. (vii) Branded itself as a synonym for quality. (viii) Created a Unique Brand Image for itself as a high end value driven brand.
- 9. 1 Customer needs, Factors and Purchasing Decisions 1.CulturalFactors 2.Social Factors 3.Geographical Factors 4.Personal Factors
- 10. Session2
- 12. Places, Price and Promotions operational locations inKorea, the UnitedStates, Europe, Asia, Africa,and China. operates inmore than 72countries worldwide with 197offices Price depends on the services and features that are provided Thecompanyuses all five elements of promotion; Advertising, Public Relations, Sales Promotions, Direct Marketingand Personal Selling.
- 14. Market Share Major Competitors 1. Apple 2. Htc 3. Sony 4. Lumia 5. Others
- 17. Session 3
- 18. 1 Here are some objective that need to be considered: Maintain positively controlled growth and development. Generate marketing programs that’s aim to penetrate other markets. Maintain the increased brand awareness through promotions and sponsorship. Develop strategies that will address customer feedback on their products.
- 19. 1 Swot Analysis Strength 1. Samsung has become a world known brand. 2. well diversified and different product line to meet changing customer needs. 3.Design with an attractive styling of products.
- 20. 1 Swot Analysis (Cont’...) Weakness 1. Average prices of product seem to be a low quality products. 2. Not proactive introducing a new product. 3. Differences between cultural and language and lead the group into conflicts. 4. Heavily investing into development of newer markets and not focusing on any one of core competencies.
- 21. 1 Swot Analysis (Cont’...) Opportunities 1. Product variation by producing unique products and exciting products with variety. 2. Open more stores more, more customer. 3. Launch creative products with new technology. Innovative products and creative solution. 4. Offer additional services to retain
- 22. 1 Swot Analysis (Cont’...) Threats 1. Legal war between Samsung and it’s competitors such as Apple. 2. Technology changes rapidly.
- 23. Session4
- 24. Marketing Strategy Samsung has a totally different strategy from others IMPRESSIVE NEW FEATURES VARIETY Of PRODUCTS MARKET RESEARCH STRONG SUPPLY CHAIN QUALITY POLICY DEVELOP GLOBAL POLICY Samsung’s main two strategies
- 25. Marketing Strategy (Cont’)… Achieve technological leadership Customer focus design philosophy Introduce fast to market ,innovative , differentiated products Premium brand experience
- 26. Marketing Strategy (Cont’)… Masterbrandstrategyin conjunctionwithhare sub- brand Consolidationofadvertising dutieswithsingle agency Premium brandimage building Focus ondigital marketing Advancedmarketing& investment
- 27. Marketing Strategy (Cont’)… Samsung’s Implementation strategy •Developing an organization having potential of carrying out strategy successfully. •Disbursement ofabundant resources tostrategy- essential activities. •Creating strategy-encouraging policies. •Employing best policies and programs forconstant improvement.
- 28. Session5
- 29. Action, Plan and Program Here's a simple example to help you understand how an Action Program fits together Step1 –Collection Step2 – Pruning Step3 – OrganizingandPrioritizing LaunchNewProductResearchourtargetmarkettoensure advertising departmentwill hit theright tonewithproductroll out.
- 30. Action, Plan and Program A. Contact major supplier to renegotiate contract. B. Finish cost-comparison report. C. Recruit NewOffice ManagerContact recruitment agencies about advertising rates. D. Ordernew desk and telephone.
- 31. Action, Plan and Program E. Speak with employer about getting help with funding. F. Produce cheaper Smart-Phones and Develop a unique brand community
- 32. Session....