"Say Cheese and Like Me" - Social Media for Photographers
- 1. about.me/gopalkamat Photo Credits: Flickr CC licensed and other royalty-free images 1
- 2. Welcome to... say and me! Gopal Kamat May 2012
- 3. Or simply “Social media for photographers”
- 4. Pop quiz
- 5. Facebook Twitter Reddit Blogger Flickr Google+ Pinterest Skype LinkedIn Instagram Youtube Digg Photo Credits: All logos are copyrights and trademarks of respective services
- 7. Social Media is... AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. Or, simply put... PEOPLE LIKE YOU AND ME HAVING CONVERSATIONS ONLINE 7 5/18/2012
- 8. Web 2.0 is an ENABLER for Social Media 8 5/18/2012
- 9. All about YOU! YOU want a rich dynamic experience to create your own content to share your ideas to engage in social media to know now with transparency Source: TIME Magazine 9 5/18/2012
- 10. Some crazy, crazy numbers!! 10 5/18/2012
- 11. 3 years, 2 months and 1 day. First Tweet to the billionth Tweet. Grows at an amazing 1,200,000,000 tweets a week & 1,000,000+ new accounts a day Source: Twitter.com, May 2012 11 5/18/2012
- 12. Over 850,000,000+ users with 100,000,000,000+ connections! Source: facebook.com, May 2012 12 5/18/2012
- 13. Over 90,000,000+ users and the button is served over 5,000,000,000+ times a day! Source: Google, May 2012 13 5/18/2012
- 14. Over 10,400,000+ users with the fastest growth of any site ever!! Source: Pinterest, May 2012 14 5/18/2012
- 15. Over 40,000,000+ users worldwide who upload 5,000,000 photos every day! Source: Instagram, May 2012 15 5/18/2012
- 16. 4,000,000,000 videos are watched every day 24 hours of footage is uploaded every 24 seconds! Source: YouTube, May 2012 16 5/18/2012
- 17. Over 50,000,000+ users with over 120,000,000+ front page impressions! Source: tumblr, May 2012 17 5/18/2012
- 18. Social Media has long overtaken Porn as the#1 activity on the web! Source: Grunwald Associates National Study 18 5/18/2012
- 19. Elementary, My dear Watson! 19 5/18/2012
- 20. “If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.” - Marcus Tulius Cicero 20 5/18/2012
- 21. Too little time, too many choices! Social Media is all about Relevance and not Visibility! 21 5/18/2012
- 22. Only14% of people trust advertisements. 90% of people trust the recommendations of other consumers. Source: NIELSEN “TRUST IN ADVERTISING” REPORT 22 5/18/2012
- 23. Knowing what the consumer wants Being able to respond more quickly to market needs Creating long-lasting relationships over time Leading to more brand loyalty, awareness and evangelism 23 5/18/2012
- 24. Connect tell them about yourself Converse engage with your future customers Listen it’s often the missing link Community build your own 24 5/18/2012
- 25. Show Me the Money!!! Photo Credits: TriStar Pictures, “Jerry Maguire” (1996) 25 5/18/2012
- 26. Gary Vaynerchuk (Wine Library TV) grew his family business from $4M to $50M using social media – $15K in direct mail = 200 new customers – $7.5K in billboards = 300 new customers – $0 (Twitter) = 1800 new customers Naked Pizza set a one day sales record with social media – 68% of sales from Twitter, 85% of new customers 26 5/18/2012
- 27. Lenovo – 20% reduction in call center activity due to new Community website BK Whopper Sacrifice site - $50K in investment, >$400K estimated return in press/media value + 32 million Free Media impressions BlendTec quintupled sales with its remarkable “Will it Blend” videos! Dell sold $3M worth of computers on Twitter Intuit introduced “Live Community” into their products in 2007. Unit sales ↑+30% each year. 27 5/18/2012
- 28. Barack Obama – 3 million online donors = $500M (92% of donations were <$100) The University of Texas MD Anderson Cancer Center 9.5% increase in registrations using social media MoonFruit (web hosting) - $15K investment in social media, ↑30% web traffic, ↑20% sales ... hundreds more stories! 28 5/18/2012
- 29. Wetpaint/Altimeter Study (June 2009) found a direct correlation between Brand Social Media efforts and Financial Performance – Found that "Social Media Mavens" on average grew company revenues by 18 percent over the last 12 months, while the least engaged companies saw revenues sink 6 percent on average over the same time period. – Reference: www.engagementdb.com 29 5/18/2012
- 30. And several more... 30 5/18/2012
- 31. So what is Social Media? http://youtu.be/5mid8p4A6Eg 31 5/18/2012
- 32. Real Benefits. Real Value. • Reputation • Improved Revenue • Client Retention • Perception Shifting • Efficiency • Client Education • Differentiation • Trust Building • Public Relations and • Community Outreach Exposure • Brand Association 32 5/18/2012
- 33. But, But, But... I’m a Photographer! 33 5/18/2012
- 34. true, but just talent isn’t enough anymore. relevance is. the world’s gotten busier and attention spans shorter. self-branding is as important as having good skills. it’s not just about your photos, but also you and your story. 34 5/18/2012
- 35. Seven Habits of Highly Effective ........umm, Photographers? 35 5/18/2012
- 36. habit #1 believe that social media can help you and your business this system runs on faith. don’t think of it as work. accept it as a part of your life. 36 5/18/2012
- 37. habit #2 the internet is the real world. act the same way as you do in the real world – be yourself! don’t just be a business. make real, personal connections. 37 5/18/2012
- 38. habit #3 humans crave stories! people seek them out, remember them. use your photos to tell stories. make these honest, genuine, refreshing and practice. because practice makes perfect! 38 5/18/2012
- 39. habit #4 find your creative voice and share it. oh, and make it visual! after all, you’re a photographer! 39 5/18/2012
- 40. habit #5 you don’t always have to share your own work. sharing others’ ideas, work and other interesting stuff is great too! so is sharing about your own life, your family and friends. 40 5/18/2012
- 41. habit #6 do not use social media solely to get work. this is the real world, remember? you don’t always sell your work to everyone you meet, do you? 41 5/18/2012
- 42. habit #7 engage. engage. engage. find other people, brands, pages, etc. that you like and follow them. like. comment. share. repeat. 42 5/18/2012
- 43. Thanks, But I have NO CLUE where to start! 43 5/18/2012
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- 45. different meanings for different people broad, complex, not always definable a mixture of publishing, marketing, networking, sharing, chatting, and much more... 45 5/18/2012
- 46. Start a Facebook brand page • Fill out your brand profile, get a great cover! • Embrace Timeline, don’t run away from it • Engage, share, tag, like, connect... 46 5/18/2012
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- 51. Get a Twitter Account • Discover sources, Check it often, Take it with you • Build a voice – retweet, reply, react • Mention other users (@) and topics (#) • Get fancy – explore advanced features 51 5/18/2012
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- 55. Start in-ning... • Build your profile • Create a few boards, and pin some photos to them • Follow others, like their pins, get active. 55 5/18/2012
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- 58. http://farbspiel-photo.com/ connect/pinterest-photographers 58 5/18/2012
- 59. More ways to engage... 59 5/18/2012
- 60. More ways to engage... 60 5/18/2012
- 61. More ways to engage... 61 5/18/2012
- 62. More ways to engage... 62 5/18/2012
- 63. Build a Landing Page • Use about.me or flavors.me to create an awesome landing page! Add links to your social media pages. 63 5/18/2012
- 64. Get some MOO cards! • Have you heard of MOO Cards?? These are simply awesome – get yourself some!! 64 5/18/2012
- 65. Some More Tools... • HootSuite – keep track of your social media accounts • Sendible – like HootSuite, but lets you post images • Klout – helps measure your influence • Constant Contact & TinyLetter – run newsletters • Google yourself and work on improving the results! 65 5/18/2012
- 66. What?? I have NO TIME! You expect me to do all that? 66 5/18/2012
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- 68. - Proxy for old-fashioned networking - Stay flexible and open-minded - Look to find the glove that fits you best - You WILL find ways to use social media for yourself! Every time anyone tells me they don't have "time" for social media it sounds more and more like, "I know it's important. I'm just lazy" 68 5/18/2012
- 69. Go ahead! Have a sip! 69 5/18/2012
- 70. Credits/Thanks! Google (Web, Image, Blog search, etc.) Multiple sources Various blogs: – Joy of Tech, Geek & Poke, Mashable, Scobleizer, TechCrunch, CNet, Kyan blog, David Armano, ... And YOU, of course! 70 5/18/2012
- 71. Questions? Connect with me Twitter: @gopalkamat Facebook: https://www.facebook.com/gopalkamat Pinterest: http://pinterest.com/gopalkamat/ 71 5/18/2012