The Science of Marketing Automation
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The document discusses key takeaways from Dan Zarrella's insights on marketing automation. It emphasizes the importance of automating various marketing channels beyond email, using value-driven offers, and segmenting and personalizing communication to enhance response. Additionally, it suggests testing different strategies and timing for outreach to optimize conversion rates.
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The Science of Marketing Automation
- 1. The Science of Marketing Automation Dan Zarrella Social Media Scientist
- 6. Takeaway: Don’t forget About automating marketing channels other than just email.
- 11. Takeaway: Entice action with offers of value.
- 20. Takeaway: Social isn’t only conversation, you can automate it.
- 26. Takeaway: Segment your lists as much as you possibly can.
- 30. Takeaway: Use Personalization to Increase response.
- 36. Takeaway: Don’t be afraid to ask for more information.
- 41. Takeaway: Test which fields lower Conversion rates.
- 47. Takeaway: Act on your prospect’s schedule, not yours.
- 52. Takeaway: Experiment with sending more email.
- 55. Takeaway: Experiment with weekends and early mornings.
- 57. Thank you!