SCORE Infographic: Online Advertising
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- Online advertising spending by small and mid-sized businesses has grown significantly in recent years, with over 1/3 of SMBs spending an average of $6,800 annually on paid search and display ads. - While banner ads deliver a large percentage of internet ads, people only click on 0.1% of the 1,700 banner ads the average person sees each month, demonstrating low effectiveness. - Social media advertising is becoming more popular and effective for businesses, with Facebook ads building greater brand awareness and favorability, Twitter ads having a higher visitor-to-lead conversion rate than other platforms, and LinkedIn being more effective for lead generation than Facebook or Twitter.
SCORE Infographic: Online Advertising
- 1. SOURCES: 1.15 Mind-Blowing Stats About Online Advertising: http://www.cmo.com/articles/2013/7/29/_15_mind_blowing_sta.html 2.15 Alarming Stats About Banner Ads: http://digiday.com/publishers/15-alarming-stats-about-banner-ads/ 3.A rosy outlook for online ad sales: http://www.internetretailer.com/2013/05/02/rosy-outlook-online-ad-sales 4.What Do Small Businesses Spend on Web Marketing: http://www.rickwhittington.com/blog/small-businesses-web-marketing-spending/ 5. Small Business Ad Spending in 2013: http://www.valpak.com/media/2013-small-business-ad-spending.jsp 6. SMBs Spend An Average 46% of Marketing Budget on Digital: http://searchengineland.com/smbs-spend-an-average-46-of-marketing-budget-on-digital-177502 7. http://mashable.com/2013/10/28/facebook-ad-success-q3/ 8. https://blog.twitter.com/2013/nielsen-brand-effect-for-twitter-how-promoted-tweets-impact-brand-metrics 9. http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation- Than-Facebook-Twitter-New-Data.aspx Presented by SCORE.org Go for the right eyeballs and you’ll see real results! One Thirdof small and mid-sized businesses Buy OnlineAdvertising Spending an average of $6,800 Annually (Paid Search & DisplayAds) 3% think that pay-per-click ads are effective ATypical Person Sees 1,700Banner Ads Per Month But clicks just 0.1% of the time! Delivers 25% of the ads on the internet. Clicks up 29% Revenue/Click up 176% (2012 vs. 2013) Facebook... Ads build awareness and 30% greater brand favorability. 55% greater purchase intent than non-engagers Twitter... 60% of users have clicked an ad. Has a visitor-to-lead conversion rate 3X higher than Facebook or Twitter. LinkedIn... ...So many businesses are shifting their $$$ to social media advertising: $3.8B 2011 $4.8B 2012 $5.9B 2013 $7.0B 2014 $8.3B 2015 $9.8B 2016 % of ads that are never seen: 77(!)