Sean V. Bradley is an automotive sales professional and CEO who has trained over 10,000 salespeople. He discusses typical dealership and salesperson averages for units sold and commissions per month. Most salespeople average $40,000-$46,000 annually without accounting for additional prospecting time. Bradley explains the importance of understanding expenses, tax rates, and average commission per copy (ACPC) to determine sales goals. Non-sales roles like BDC reps and appointment setters can also earn bonuses and commissions through pay plans tailored to their goals. Bradley advocates taking responsibility and accountability to maximize income through understanding the numbers.