Search and Social Media - Krista Neher Social Media Speaker
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Krista Neher discusses the importance of leveraging social media content to enhance search engine rankings. She outlines a step-by-step process for creating valuable content that targets specific keywords, ultimately aiming to improve visibility online. The document emphasizes the growing influence of user engagement signals in search engine optimization.
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![PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929](https://image.slidesharecdn.com/searchandsocialpubconslideshare-111128143646-phpapp01/85/Search-and-Social-Media-Krista-Neher-Social-Media-Speaker-27-320.jpg)
Search and Social Media - Krista Neher Social Media Speaker
- 1. Search + Social Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher @bootcampdigital
- 2. About Me
- 4. people share 30 billion pieces of content on Facebook and over 5 billion tweets — about a quarter of which contain links to content
- 5. “ End users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one website owner linking to another or the often mediocre crawl of a dumb bot.” – Mike Grehan
- 6. Social Media Sites rank well in organic search
- 9. But NOT just The regular, social media sites like Facebook and Twitter (but they work too)
- 10. I’m not going to talk about linkbuilding (although that is a side benefit)
- 11. I’m going to tell you how to dominate search engine results with social media
- 13. 53% of time spent online is consuming content
- 14. You already have the content (hopefully) Are awesome because……
- 15. They rank well in search engines
- 16. They are great for long tail search words
- 17. So how do I do this?
- 18. Step 1: Choose your keywords/phrases/whatever you want to rank for
- 19. Step 2: brainstorm content topics that hit your keywords + provide value
- 20. Step 3: Create awesome content that lives in different forms
- 21. slideshare
- 22. scribd
- 23. YouTube (and other video sites)
- 25. Step 4: post content with keywords in your targeted sites
- 26. Result chuck norris can create tornados by running around in circles
- 27. PLEASE come to my Book Signing Wednesday at 2:45 ;-) Krista Neher @kristaneher [email_address] 513-702-7929