Search Engine Optimization Class-1
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Topics Covered: What Is Search Engine Why We Use Search Engines What Is Search Engine Optimization (SEO) The Necessity Of Branding & Exposure Order Of SEO Keywords Classifying the Keywords
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Search Engine Optimization Class-1
- 1. Topics Covered: What Is Search Engine Why We Use Search Engines What Is Search Engine Optimization (SEO) The Necessity Of Branding & Exposure Order Of SEO Keywords Classifying the Keywords
- 2. Search Engine Optimization (SEO) is an art of making a website to achieve higher position in a search engine. when searchers type in their queries. While looking for any content on the web, searchers enter their queries in the search engines (Google, Yahoo, Bing – to name the top 3) of their choice and submit their queries, to see the results magically appearing in just 3 seconds.
- 3. “A Search Engine is one of the most important tools that help you find information on the web. The utility of Search Engines in web search lies in the fact that they are responsible for retrieving large amounts of information very easily, using certain keywords. Potential customers will enter ’keywords’ in a Search Engine and perform a search.” What are Search Engines ?
- 4. •Automatic Search Engines : Google , Duckduckgo, Blekko, AltaVista, Excite •Directory Search Engines : Yahoo, AOL, AltaVista •Pay Per Click Search : Overture, Google AdWords •Meta Search Engines : Ixquick, MetaCrawler, Dog pile
- 5. Why can't the search engines figure out my site without SEO? •Search engines are smart, but they still need help •SE’s uses improved technology to crawl the web more deeply and return better results to users •The right SEO can get you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. •SEO helps boost rankings so that content will be placed where searchers will more readily find it Summary: You need to help the search engines find your page or content and for that you need to do the effective SEO for your site or page or else no one can find you out of millions. Frankly speaking, nobody has got the time.
- 6. Search Engine Optimization is capable of providing you a strategic edge over your competitors Has a positive psychological impact on a visitor. Help you create a brand identity. Increase in targeted on-line traffic. Better web site positioning. Ability to dominate over competition with your mirror sites. Fast, measurable ROI. Increased and boosted product sales, and online visibility. Broader web-marketing share. Compete efficiently against larger competitors. Continuous Visibility. Makes the most out of the best tool for advertising. The cheapest marketing tool, even on the net. Increases your revenue. Many non-brick and mortar firms have grown only with online presence and
- 7. Order Of SEO Why 2 Comes After 1 and 3 Comes After 2 Things happen in an order for a reason. This mentality is just the same when it comes to performing SEO. On-Page SEO vs. Off-Page SEO: Which comes First? Both are equally important, but it’s vital that your company goes in the correct order. On- page SEO should be the first step; followed by off-page SEO.
- 8. Let’s consider the difference On-Page SEO: This refers to anything you can do to improve your own website like: Meta-tags, content, navigation, cleaning up errors, internal linking, alt tags, heading tags, sitemaps, etc. Off-Page SEO: This refers to what can be done outside of a website to maximize its performance for specific keywords/phrases by acquiring backlinks. ***Most companies focus on off-page optimization and link building in particular because it is what moves the needle the most. However, these efforts will mean little if your website’s on-page optimization is not in place.
- 10. Product or Service Keywords (MP3 Player) Brand Keywords (Sony MP3 Player) Modifier Keywords (Portable MP3 Player) Entity Keywords (MP3 Player Shop) Geographic Keywords (MP3 Player Shop in Dhaka) Demographic Segmented Keywords (Pink MP3 Player for Women) Call to Action Keywords (Buy MP3 Player) Educational Keywords (How to buy MP3 Player) B2B Keywords (MP3 Player Wholesale)
- 11. Modifier (Portable) Brand (Gucci) Geographic (Dhaka) Demographic (Men’s) Call to action (Buy) Educational (How to) Pre-words Core-words Post-words • Major Product (Bag) • Major Service • B2B Keywords • Entity (Shop) • Geographic (Dhaka) • Demographic (Men’s) • Call to action (Buy) • Leather Bag • Ladies Leather Bag • Ladies Leather Bag Shop • Ladies Leather Bag Shop in Dhaka • Gucci Leather Bag Company in Dhaka • Buy Leather Bag in Dhaka
- 12. Project Co-ordinator M. Towfiqul Arafat www.towfiqularafat.com