Search Engine Optimization Class-12

Topics Covered:
 What is Directory Submission and its SEO advantages?
 Link Wheel
 What is Link Wheel
 Link Building strategy using Web 2.0 Properties
 Complete knowledge on Google Penguin
 Know about the different versions of the Update

Link wheel is the process in which you build
multiple links with websites that belong to
your niche through blogs and web pages. You
need to use the blogs as your mini websites
and link building hubs.
Link wheels are usually created of free web
2.0 blogs with related content, and all the
blogs are interlink together, plus they all have
links to “your page" which is the url you want
to promote.

When building backlinks using traditional
link building methods, you just link back to
your site from any other site you can.
But, link building with link wheel is
different than traditional link building, in a
sense that you don’t just build links
pointing only to your site, you also build
links pointing to other sites on which you
have a link pointing to your site

 The major benefit is that you get a lot of
traffic
 You can effectively use the interlinked blogs
to transfer the traffic volume from one blog
to another
 All your interlinks are backlinks to each
other and hence, there is a lot of link
building going on within the wheel with all
your blogs and sites having a number of
both incoming and outgoing backlinks.

 Link wheels involve using 5 or more unique web
2.0 sites with high page ranks and using those
sites to create a backlink to your site.
 The “spokes” of the link wheel include a link to
another unique web 2.0 site which forms the
wheel.
 This will give your site authority and relevancy for
the keyword term or phrase you are looking to rank
high for in the search engine result pages.
 The concept of this is to have a tightly focused
group of unique web 2.0 sites with high page ranks
all pointing to your site

How To Create Link Wheel
 You want to embed in your articles or in
your content a few backlinks.
 Your link should be an anchor text of the
keyword phrase or term you want to rank
high for in the search engines.
 This link should be going back to your
main hub page in the center of the link
wheel.
 The next backlink should be directed to
your neighboring web 2.0 property that is
part of your link wheel

Link Wheel are divided into Four Parts:
 Closed Link Wheel
 Open Link Wheels or Horseshoe
 Random Link Wheel

 Closed wheel" is where all spokes link to complete a full wheel
(example a->b->c->d->e->f->a).
 This makes the basic link wheel, but it leaves a "foot print" for
search engines to follow since the link pattern is very linear and
generally you don’t want search engines to clue into the fact they
are being manipulated.

Horseshoe or Open Link
Wheel
YOUR
SITE
B
D
E C

Horseshoe or Open Link Wheel
 Horseshoe" is where all sites link to each other
but the pattern is not closed (example a->b->c-
>d->e, but there’s no link from e to a).
 Though this may hide the foot print seen in the
basic version it weakens the wheel because one
of the spokes lacks back links.
 open link wheels allow adding of new spokes
long after the original link wheel is created,
including adding spokes from property sites that
may arise in the future.

Random Link Wheel
 Random Link Wheel is where you have the
spokes randomly linking to each other
instead of using a linear pattern.
 This completely hides any potential footprint
and appears more natural.
 It’s easier to achieve when more spokes are
involved.

Unique content: Depending on the unique web 2.0
sites you use
to build your link wheel you should focus on adding
unique content

Include articles that are focused around one unique
keyword term or phrase. The focus should be
placed on giving authority to one keyword phrase
at a time to promote high in the search engine
result pages.

Put video content, podcasts, images, etc to give it
more value.

Through Social Bookmarking: Social Bookmark each
of your web 2.0 properties and the main hub page
of your link wheel. This is a service where others
promote your social bookmarks in exchange for
you promoting theirs. This service is great and it’s
free!

If you are diligent with adding content to your
link wheel sites and taking the necessary steps to
follow through with this strategy, you can
conservatively expect to see some good results in
60 to 90 days. That’s with taking massive action!

 Choose no. of spokes in the linkwheel.
 Choose a four long tail keyword for the link wheel.
 Choose major web2.0 properties. Do include hub pages,
squidoo lens.
 Get original copyscape passed articles. The article must be
informative. Keep the only objective of the article as to
provide good and correct information
 Keep the keyword density not more than 2%
 Keep the minimum words count as 500
 Make it as a full time profile at all the 12 web2.0 properties.
Do use your original photos. Do keep all the information
correct.
 Most of web 2.0 properties allow you to use pictures and
videos to make your contribution well equipped. So do keep
in mind to include other modules for each property.

Project Co-ordinator
M. Towfiqul Arafat
www.towfiqularafat.com

Search Engine Optimization Class-12

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