How to search on Social Media
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The document provides an overview of search features across various social media platforms, highlighting user demographics, content types, and benefits of utilizing search functions on platforms like Twitter, YouTube, LinkedIn, Facebook, Instagram, and Google+. It discusses the ability to find trends, business-related content, and personal connections while emphasizing the importance of searches for discovering information and ideas. The document also notes significant usage statistics, appealing particularly to women and young adults.
How to search on Social Media
- 1. Where you search is what you get An insight into the search feature across some of the most popular social media platforms www.blackworld.in A c o m p i l a t i o n b y :
- 2. A compilation by: majority users are female around 20 tb data generated daily approx. 50 billion pins created Source: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/
- 3. A compilation by: Search guided search Look for ideas, explore possibilities, stumble upon new interests or discover new surprises!
- 4. A compilation by: Search visual search Art, Design, Fashion, Food, Hair and Beauty, Health and Fitness, Interior Design, Photography, Travel, Weddings, and more!
- 5. Search what women want Look for recipes, fashion ideas, health tips, gardening tips, makeup tips, kitchen tips, origami, pottery, tailoring and the list is endless
- 6. over 302 million monthly active users 500 million tweets per day 16% indians use twitter for news updates more than 35 languages supported A compilation by:Source: www.twitter.com, www.nextbigwhat.com/twitter-in-india-market-survey-report-297/
- 7. A compilation by: Search Twitter find trends using #tags Latest in music & entertainment, newest technology, most popular app, celebrity gossip, politics, sports score, local news, opinions and pretty much anything thats trending Some of the most trending topics in India on 19/6/15 #MumbaiRains #MeetTheGreat #MyFirstHero #VishwaPappuDiwas #HappyWeekends
- 8. A compilation by: Benefits of Twitter Search • Quick access to information, especially if there is a crises • Stay connected with your community • Discover new topics • Stay on top of trends • Be more informed • Find new business contacts • Find influencers and thought leaders to follow Search Twitter advanceD search Refine your search results by using words, people, places and even dates. Look for tweets with specific words, from specific account, tweet sent from a geographic location or tweets sent on, before, after or between specific dates
- 9. A compilation by:Source: https://www.youtube.com/yt/press/statistics.html over 1 billion users approx. 300 hrs uploaded every minutelocalized in 75 countries and available in 61 languages Half of YouTube views are on mobile devices
- 10. A compilation by: The how to......search Search for tutorials, tips, techniques, demos
- 11. A compilation by: search for entertainment There is a shocking number of interesting channels available on YouTube. It is fast replacing cable television, especially between the age group of 16-24. You can look for TV shows, movie trailers, music videos, wildlife footage, sports, events and the content list is endless
- 12. A compilation by: search for business related content If you fail to attend that business seminar, keynote by an influencer, that important meet for entreprenuers, you can always catch it on YouTube! You can search for content that inspires, teaches, enhances your professional skills, business or organization
- 13. A compilation by: 364,000,000 + registered members 30 million members in india available in 24 languages 39 million students and college graduates across the network Source: https://press.linkedin.com/about-linkedin
- 14. • Jobs: Search by keyword, country, job title, company or industry • Companies: Leverage your professional network by searching business information tailored to your requirements • Groups: Discover LinkedIn groups for business and engage with people who share common interests • Posts: Search for published articles by using relevant keywords A compilation by: search@linkedin Allows its members to find people, companies, jobs, groups and other useful content. The search can provide users with information and insights into professional data Seach for people, jobs, companies and more...
- 15. A compilation by: advanced search Discover the power of people search with this tool on LinkedIn. Look for people not just by name but degree of connection, location, current company, school, industry, years of experience, groups and a lot more Seach for people, jobs, companies and more...
- 16. A compilation by: search for influencer content Search for influencers who interest you and get access to valuable tips, guidance and articles by these thought leaders. Keep up wth the latest industry insights with the help of influencer posts. Seach for people, jobs, companies and more...
- 17. A compilation by:Source: http://newsroom.fb.com/company-info/, Approx. 936 million daily active users the most popular social network in India Approx. 40 million small business pages 5 billion+ pieces of content shared every week
- 18. Benefits of Facebook Search • Search for friends, friends of friends • Find out what your friends are into • Look for old posts and content shared from friends and public pages • Search for pages of your favourite cafe, brand, mall, company, celebrities, famous artists, etc. • Search for personal or public events. Look up related photos, videos or links • Discover interesting stories and topics using #tags A compilation by: search for.... People, posts, photos, videos, places, pages, groups, apps and events on Facebook Search Facebook
- 19. A compilation by: Find more about your audience By using the search feature intelligently brands/businesses can get helpful audience insights Search Facebook Example: Search stores liked by people who like xyz Cafe Search results will show a list of friends and friends of friends who like xyz Cafe and all of their other favourite stores. This is a great way to do some market research! Example: Search people who like xyz Brand and select one of the Filters (People, Photos, Places, Pages, More) Search results will show posts from a list of friends and groups and also public posts related to xyz Brand
- 20. A compilation by: Dig up the Past! By using relevant keywords or phrases one can find posts by friends, groups as well as posts shared publicly. By using the filter option, one can narrow down the search for better results. You dont have to scroll through endless photo albums to find photos taken with your best friend. Simply search for.... Search Facebook • Photos from xyz wedding • Posts from a re-union, birthday party, holiday, etc • Photos of me and xyz • Events with your friends • Friends who have been to Dubai • ....and the list is endless
- 21. A compilation by:Source: https://instagram.com/press/, http://www.digitalinformationworld.com/2015/02/fascinating-social-networking-stats-2015.html 300 million monthly active users 70 million average photos per day more male users than women in india majority users between 16-24 years of age
- 22. A compilation by: users and tags • Search people you are connected to or your favourite brand/ company/person by their name or username • Search for stories using #tags • Search for a particular photo/product/event/place using #tags Search
- 23. A compilation by: search for creativity There are plenty of users who express their creativity on Instagram. Also, Layout is a standalone app from Instagram which allows users to split pictures, add mirror effect or make one visual from different pictures. This adds to their creativity on Instagram. One can look for stunning photography, vibrant designs, artistic imagery or simply creative inspiration! Search
- 24. A compilation by:Source: http://www.processindustryforum.com/digitalmarketing/plans-for-google-in-2014 350 million monthly active users 48% of fortune global 100 companies are on google+ approx. 1.5 billlion images uploaded per week 68% users are male 32% are female
- 25. A compilation by: People search Find people or search for profiles of Google+ users based on location, school, company or email address. You can narrow down the search by filter options suggested by Google+ or by choosing Find colleagues or Find Classmates
- 26. A compilation by: community search Look up Google+ communities to find people who are interested in the same things you are, like food, music, or sports
- 27. A compilation by: Post search Find posts that have been shared with you or posts that have been shared publicly. GIFs of cats & dogs, funny kids, exotic food, gags, memes....these are just some of the things to look for.
- 28. A compilation by: whats hot What’s hot filtering feature (see menu on left) on Google+ shows you the most popular stories. It is basically a selection of the most interesting content on Google+.
- 29. happy searching!! events & experiences • communication design • social