Secrets To Marketing Telehealth To Your Patients
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This document discusses how healthcare practices can address challenges with transitioning to telehealth during COVID-19. It identifies top problems such as lack of communication, integrating new technology, and limited online booking capabilities. The document provides tips for practices to create a telehealth marketing gameplan including over-communicating with patients, streamlining virtual visit workflows, using online appointment booking, keeping referral relationships strong, and leveraging search, social and content marketing.
Secrets To Marketing Telehealth To Your Patients
- 1. intrepy.com/vsee A new marketing normal What changes has COVID made to the patient journey and marketing to new patients?
- 2. intrepy.com/vsee Why Take My Advice? ● Over 10 Years in Healthcare Marketing ● Internationally Recognized Award Winning Healthcare Marketing Agency ● Launched and consulted telehealth companies ● Marketed 30+ Subspecialties ● Co-Founder of Physician Liaison University ● Contributor to top medical and marketing sites www.intrepy.com
- 3. intrepy.com/vsee Biggest Problems Transitions to Telehealth ● Lack of communication affecting patient adoption (especially in the older population) ● Streamlining workflows to get patients into a virtual room ● Integration of new technology into existing softwares ● Limited or No online appointment booking capabilities ● Not keeping strong referral relationships
- 4. intrepy.com/vsee Loss of Geographical Marketing Protection Pros: Turn this into a major advantage. You can now market state wide, regionally or nationally depending on your specialty Reach new, ideal patients via targeting marketing efforts Cons: Large scale telehealth companies are now a direct competitor in your local market. Don’t let them take your patients!
- 5. intrepy.com/vsee How do practices address these issues?
- 6. intrepy.com/vsee Create a Telemedicine Marketing Gameplan
- 7. intrepy.com/vsee Over Communicate to Patients ● Information on your website - Pop-ups & announcement bars ● Create a dedicated page on the website for: ○ COVID info - are you open? Safety measures? ○ Telehealth - and how it works ● Leverage Email communication series ● Post 3-5 posts on social media about your telehealth solution ● Leverage video - get a patient (especially older) talking about how easy the visit was
- 8. intrepy.com/vsee Streamline Workflows for Telehealth Visits Don’t fall victim to dropping the ball on the patient care journey. ● Map out your telehealth journey ● Make sure patients receive 2-3 appointment reminders ● Include prior download or set up instructions at least 48 hours in advance ● Offer a support email & phone number - VSee Support! ● Look at EMR integrations to streamline billing
- 10. intrepy.com/vsee Online Appointment Booking Functionality Make sure you offer an easy way for patients to directly book or request appointments online. Don’t make them chase you around. Calling, website visits, email, etc.
- 11. intrepy.com/vsee Keep and strengthen referral connections ● Meeting with referring providers over video ● Physician Liaison connect via LinkedIn/Email with referring practices ● Offer support where needed
- 12. intrepy.com/vsee Recommended Marketing Growth Channels ● Google Ads - Search Based ● Social Media Advertising & Retargeting ● Search Engine Optimization
- 13. intrepy.com/vsee Search & Social Advertising Ad Type Ideas: ● Direct Response ● Webinar or Live Events ● Downloadables or Quizzes ● Forums or Support Groups ● Monthly Specials & Promotions ● New Patient Offers
- 14. intrepy.com/vsee Advertising Tips ● Leverage Remarketing - Highly Effective ● Email Nurturing increases campaign ROI ● Video is your best friend - don’t over complicate ● Lean on the Data - no guessing ● Be Patient - Start Small, Grow Big
- 15. intrepy.com/vsee SEO Tips - Winning in Local Search ● Fully optimize practice & provider Google My Businesses ● If you want to rank for it, you need a page for it! ● Add Geo identifiers to title tags, H tags & body copy ● Blogging, Blogging, Blogging ● Individual Location Pages
- 17. intrepy.com/vsee Need Help Marketing or Want to Connect? I love connected with providers, healthcare organizations and people looking to talk marketing. Let’s connect on LinkedIn https://www.linkedin.com/in/justindknott/ Need Help Marketing? We would love to help. Fill out the form below. https://intrepy.com/vsee