Selling Yourself Online Chrismills
- 1. Selling yourself online Evangelism and promotion, not slavery OR mail- order brides Chris Mills, Opera Software
- 2. The Web is grrrreat! <q>The web - helping ugly geeks pick up chicks since 1992!</q>
- 3. People conduct themselves badly on the Web
- 4. There is a better way to get people’s attention
- 5. Be nice! Be courteous at all times Give stuff away for free Help people Communicate clearly and appropriately
- 6. Communicate clearly... Make sure your written communication is impeccable Reflects on your integrity/professionalism
- 7. Appropriate language Don’t use the word evangelism when evangelizing Don’t leverage your synergies in public! Don’t talk down to your audience
- 8. The WWW is worldwide... Don’t resort to buzzwords and colloquialisms Think about your international audience Make language simple and clear
- 9. Get your audience excited about your functionality, not your brand
- 10. Get your developers excited about making your functionality better
- 11. Give cool stuff away for free
- 12. Help people! On forums On mailing lists On Twitter At public events
- 13. But be courteous, and keep your cool at all times
- 14. <q>Incidental marketing</q>
- 15. <q>Incidental marketing</q> <q>Wow, that Opera guy helped me again. I like him. I might try their browser</q>
- 16. Get your facts straight
- 18. Work with your competition
- 19. (Look what happened when we didn’t work together)
- 20. Be honest; admit when you screwed up
- 21. Example: Opera Web Fonts bug We reported it Offered a temp workaround Reporting on when it was fixed in the final product