Semrush2019decfinal

Editor's Notes

• #2: Milestone intro slide
• #3: Founded 1997. 20 year old company – focus on driving leads and traffic from digital Unique: Digital platform combined with award winning agency services (2018 Search Engine Land winner of their SMX SEO/SEM award). Full accountability of performance. What sets us apart is our deep understanding of the digital space, and this understanding helps position our software to meet our customers requirements
• #9: 50% of all searches will be voice searches by 2020, per comScore. (Is it even a post about voice search if you don’t lead with this stat??) 2. About 30% of all searches will be done without a screen by 2020, per Gartner. 3. 12% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022. 4. Voice search activity is exploding off the back of two key developments. Estimates put Amazon Echo sales north of 20m units, with Google Home sitting at around 7m, according to TechRadar.
• #14: Taking Slides from our examples
• #16: https://moz.com/google-algorithm-change https://eibsglobal.com/googles-major-algorithm-updates/ Need to add few more animals – and what these updates are Pigeon – Relevant Local results Mobile – Mobile friendliness RankBrain – SERP Quality - Query & Best Matching Sites Possum – Local Results Proxi of searcher Fred – Thin content, affiliate
• #17: Bert helps better understand the nuances and context of words in searches and better match those queries with more relevant results 
• #18: Google Product is not the search results but information and sites they serve to users in those results –
• #23: Especially important with Dillard’s partnership This content can produce significant SEO benefits, increase user experience, and increase the brand reach if these content pieces are more visible, can easily be shared, and are connected to relevant areas on the website Increasing visibility starts with the “The Jewelry information page”, which will be the content hub for How To & Tips, Guides, videos, and other services. This hub provides a centralized location for content that is commonly searched for by users on JA’s site and on Google. Objective: Become go-to, authoritative resource on topics Supplementary content hub How To’s, Tips, Guides, and Informational Content Content can be re-purposed across site Content hub makes it easier for users to find content
• #26: Get Scarlet and see if I can get main questions KW Tools: MOZ Keyword Explorer Insights AnswerThePublic UberSuggest Keywordtool.io Serpstat
• #27: https://www.searchenginejournal.com/featured-snippets-types/219907/ -  
• #32: Long tail queries will continue to drive more and more impressions
• #33: More SERP opportunities will come up.. Google wants to maximize everything on the first few lines as much as possible As the transition in to voice search is happening, (slower than predicted by several experts), google wants the best site to answer the query So focusing on quality conversational content, FAQs, conversational and long tail Having a clear way to make contact with the website owners. Associating the website with a physical location, i.e. your office or store address. Having a term of business or T&Cs page, which is easily accessible to users (usually from the footer). Making sure your website’s domain is secure. Correctly implementing HTTPS is very important to Google and helps to ensure any data your users’ input won’t be intercepted by a nefarious 3rd party entity.
• #42: Well expedia did not follow best practice for Bert platform content Thin content on the site, not optimized for mobile For Nytimes, several content behind paid wall This has nothing to do with BERT or any other updates Booking.com grew by +10% More focus on their mobile apps and dropping mobile first index is the big reason
• #43: 186 EAT 86 – YMYL
• #45: Set up Invocations Build Actions using Dialog Flow Set up Intent and Training phrases Test Release Analytics Separate index Voice search enable direct conversation between business and user Target users by building actions Enable categorical browsing in actions directory Good for Brand presence
• #46: https://assistant.google.com/explore/
• #47: Collect FAQs, Create intent and actions Validate Release Integrate – CMS, Platforms Moderate Track